Finnish Company Paves the Means for Various Expertise

November 13, 2024

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SEK, a Finnish artistic company, is breaking obstacles within the trade by opening its doorways to younger individuals from underrepresented backgrounds. The artistic trade’s doorways are difficult to open. SEK desires each younger individual to have an equal likelihood to enter.

SEK, a pioneering Finnish artistic company, is launching the MadWe trainee program as a key a part of its mission. This program is designed to make the artistic area extra interesting to younger individuals from underrepresented backgrounds, demonstrating SEK’s unwavering dedication to variety.

MadWe_Shoes_1 | World Branding Forum — Picture supply SEK

The marketing campaign performs on the well-known phrase “to get one’s foot within the door” to achieve potential trainees. Brightly painted footwear are positioned close to faculty doorways and shopping center entrances in Helsinki, portraying taking steps in the direction of the door. Creatively, contained in the shoe is a QR code for an software web site.

Suvi Lähde, Govt Artistic Director of SEK, stated, “The MadWe trainee program is one in every of our methods to maintain the door open to numerous expertise. Folks from underrepresented backgrounds usually face important, inequitable obstacles when getting into the Finnish job market. By this program, we need to do our half in breaking down these obstacles and encourage individuals to use. Everybody ought to be capable to envision themselves working and being represented in our trade”.

Image source: SEKFinnish — Picture supply SEK

A Case for Folks is a Case for the Enterprise

SEK has actively challenged the ability constructions throughout the Finnish artistic trade. For the previous seven years, SEK has run a MadWomen marketing campaign, an initiative designed to foster networking alternatives and enhance dialogue throughout trade boundaries.

Starting with Mad Girls, the initiative has grown and broadened into MadWe. This transformation, which started with a workshop for the youth in March 2024, has sparked the thought for the brand new trainee program, inspiring hope and a way of chance within the trade.

Sonja Pihkala, Enterprise Director of SEK, stated, “The case for fairness is obvious. Apart from enhancing worker well-being, uplifting teamwork and the power to innovate, in response to research, even only one group member representing a minor demographic can considerably enhance the group’s understanding of a audience”.

By prioritising variety and inclusion, SEK isn’t solely enriching its personal company but in addition setting a strong instance for your complete artistic trade. Their initiative to offer alternatives for underrepresented youth demonstrates a dedication to fostering a extra equitable and progressive future. As SEK continues to interrupt down obstacles and champion numerous voices, it’s clear that the way forward for creativity lies within the palms of a brand new technology of proficient people from all backgrounds.