At this time’s clients effortlessly swap between platforms, spending practically an hour every day on TikTok alone. They count on manufacturers to maintain up by delivering the correct message, on the proper time, on the correct channel.
That’s why we’re excited to introduce a collection of highly effective instruments designed to boost your advertising and marketing efforts throughout all channels.
Whether or not you wish to seize consideration on TikTok, personalize at scale, or acquire deeper buyer insights, our updates work seamlessly along with your current tech stack that will help you obtain one purpose: delivering experiences that convert.
Drive repeat gross sales with social retargeting
TikTok’s explosive development has created a large viewers of over 1 billion customers worldwide. This presents a novel alternative to reconnect with clients and enhance repeat gross sales. Our newest TikTok integration permits you to simply switch invaluable results in Dotdigital, enabling you to ship extremely personalised experiences primarily based on their pursuits.
What’s new
TikTok lead types integration
Convert extra leads out of your TikTok advertisements by routinely passing them into Dotdigital and enrolling them in devoted applications. Advantages embody:
- Save time by routinely syncing information from TikTok types to Dotdigital, you’ll be able to routinely create high-intent audiences able to push right into a marketing campaign and convert.
- One-click pre-filled types with profile data pulled from TikTok
- Elevated conversion charges for consumers scrolling by means of their feed
TikTok viewers retargeting
Eradicate guesswork when constructing your TikTok advertisements viewers by syncing and concentrating on your most engaged Dotdigital contacts. This function permits you to:
- Create hyper-personalized advert experiences quicker
- Sync segmented teams of contacts on to TikTok
- Maximize your TikTok advert spend by concentrating on your most beneficial viewers.
Whether or not you’re re-engaging previous clients or capturing new leads, our TikTok integration offers the instruments you must drive repeat gross sales in at this time’s social-first market.
Reduce by means of the noise with hyper-personalization
Delivering personalised experiences is crucial for standing out. Our Contemporary Relevance personalization platform empowers you to create constant and tailor-made experiences throughout your web site, emails, and extra.
What’s new
International enlargement
We’re thrilled to announce the worldwide enlargement of Contemporary Relevance is now out there within the JAPAC area, with a US launch coming quickly. This enlargement allows companies worldwide to leverage hyper-personalization and improve buyer engagement.
Improved person expertise
To boost person expertise, we have now revamped our desk person interface, making it cleaner and simpler to navigate. This replace ensures that you would be able to entry and interpret your information extra effectively, main to raised decision-making and optimized campaigns.
SmartBlocks built-in inside Dotdigital
Now you can edit Contemporary Relevance SmartBlocks straight inside Dotdigital. This function permits you to create personalised banners, coupons, countdown timers, and superior product suggestions with out the necessity for in depth coaching or switching between platforms.
With these updates, creating hyper-personalized experiences has by no means been simpler. As you put together for busy intervals like Black Friday, Christmas, Boxing Day, and New Yr gross sales, our instruments will show you how to minimize by means of the noise and ship compelling messages that resonate along with your viewers.
Drive higher outcomes with superior reporting
In our newest replace, we’ve launched highly effective new reporting options that will help you higher perceive and optimize your advertising and marketing efforts. These enhancements are designed to avoid wasting you time, present deeper insights, and inform your advertising and marketing technique.
What’s new
Income per recipient (RPR) metric
We’re excited to introduce the income per recipient (RPR) metric, a game-changing addition to our reporting suite:
- This new metric helps you simply calculate the return on funding per recipient of your advertising and marketing efforts
- RPR saves time on guide calculations, releasing you as much as give attention to technique
Whether or not you’re analyzing electronic mail campaigns or reviewing cross-account efficiency, RPR reporting helps you perceive the true income impression of each ship, no matter viewers dimension.
Enhanced program reporting
We’ve considerably expanded our program reporting capabilities to offer you a extra complete view of your automated journeys:
- 19 new metrics throughout electronic mail and SMS
- Key efficiency metrics together with direct orders, conversion charges, and income per recipient
Convert extra with out lifting a finger
As Black Friday approaches, it’s essential to avoid wasting time and focus on what really issues. Our newest updates are designed to streamline your advertising and marketing efforts right into a seamless, automated expertise. It will show you how to convert extra clients throughout this busy gross sales interval whilst you focus on rising your enterprise.
What’s new
Improved product suggestions
Our new hybrid product suggestion system, powered by WinstonAI™, intelligently selects the best-performing mannequin to showcase essentially the most related merchandise. This ensures a tailor-made buying expertise for each new and returning clients.
Moreover, you’ll be able to preview outcomes out of your complete catalog, making it simpler to optimize choices through the cart and pre-checkout phases throughout each electronic mail and web site channels.
Deserted cart and browse enrolment
With the Dotdigital tag, you’ll be able to enroll clients in deserted cart applications virtually in real-time. This function permits you to set default deserted session timings that vary from simply half-hour to 12 hours, providing you with the pliability you want throughout busy gross sales intervals like Black Friday and Cyber Monday.
Wishlist performance
We’re excited to introduce a brand new wishlist function that improves your clients’ buying expertise. With our integration with Wishlist.io, clients can create personalised wishlists to indicate what they wish to purchase later.
By this integration, you’ll be able to simply add wishlist product blocks to your emails, enabling you to create tailor-made content material primarily based on buyer preferences and conduct.
Different integrations and updates
Enhanced safety with time-based two-factor authentication (2FA)
Cyber safety threats proceed to evolve and intensify. To assist shield your enterprise and buyer information, we’ve strengthened our safety choices with 2FA throughout all Dotdigital merchandise.
- Launched time-based one-time password (TOTP) choice for two-factor authentication
- Presents enhanced safety by requiring authentication by way of an authenticator app
- Supplies a further, time-sensitive safety barrier in opposition to unauthorized entry
Buyer reply addresses
We’ve launched a function to personalize and streamline buyer assist messages:
- Set reply-to addresses: Customise at each account and marketing campaign ranges.
- Direct replies: Route emails to particular assist members, bettering ticket administration and buyer interactions.
Program enhancements
Recognizing that applications could be advanced and time-consuming to arrange, particularly when you have a number of accounts with Dotdigital, we’ve launched:
- Copy applications between accounts: Simply replicate applications throughout a number of accounts, saving time and minimizing errors, particularly for these managing a number of manufacturers or areas.
- Multi-account administration: Simplify account administration for big groups with our enhanced workforce administration instruments.
Raisers Edge integration
Streamline your donor administration by synchronizing information between Raiser’s Edge and Dotdigital. This integration saves effort and time, enabling you to give attention to what really issues – strengthening donor relationships.
