Right here’s the story of how we tousled large time, turning an excellent thought right into a consumer’s nightmare — and the laborious classes we realized alongside the way in which.
Creating a product that customers love? Powerful work. However making one they hate? That’s a complete different stage of talent — and, imagine me, my staff and I nailed it. We didn’t simply miss the mark — we turned consultants at it.
In order for you a case research on turning a improbable thought right into a bloated mess nobody needed, then let me introduce you to “VoteBeast” (names have been modified to guard the responsible).
It began with a promising imaginative and prescient: a easy, streamlined platform that will make voting a breeze. However that imaginative and prescient? It by no means made it previous the whiteboard. Each assembly, new options acquired tacked on. What ought to have been clear and intuitive grew cluttered and gradual.
Earlier than lengthy, VoteBeast was a Frankenstein of options — every yet one more pointless than the final, every making the product much less usable for the very folks it was supposed to assist.
By the top, VoteBeast had turn into an ideal instance of what to not do in product improvement. We realized some laborious truths: it’s straightforward to get misplaced in concepts and options, however creating one thing…
