HubSpot not too long ago performed a video advertising survey and located that 73% of respondents agreed that video advertising has been efficient in reaching their advertising targets.
Nonetheless, over a 3rd of respondents (34%) say probably the most difficult facet of video advertising is the dearth of content material concepts.
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Happily, I‘ve received 15 video content material concepts that can assist you obtain what you are promoting targets. However earlier than we get to that, I’ll share my secret for locating video advertising concepts and how much video content material is widespread amongst customers.
Desk of Contents
How do I discover video content material concepts?
My technique for locating video content material concepts is fairly easy. I sometimes go to YouTube and social media platforms like TikTok, Instagram Reels, and Fb and observe accounts which can be inside my area of interest or comparable.
For instance, I not too long ago began creating TikToks for a brand new dance studio in my neighborhood to assist appeal to extra college students.
To find out the kind of video content material I ought to create, I began following different dance studios on TikTok and observing their movies.
I bookmarked those that appeared to get probably the most views and began brainstorming methods to make comparable movies for the dance studio. I discovered that the next movies appeared to do nicely:
- Movies of dancers doing difficult choreography
- Newbie-friendly breakdowns and tutorials on tips on how to do sure strikes
- Data on what workout routines can enhance the power and stamina wanted to bounce
That is the guide and, I assume, “old style” means of discovering video content material concepts. It’s also possible to pair this technique with AI by asking instruments like ChatGPT to generate video concepts for you inside your area of interest.
I did this for a weblog submit and YouTube channel, however the identical will also be utilized to particular person movies.
What video content material is hottest?
In keeping with Statista (and Statista hasn’t let me down but), the preferred varieties of movies worldwide are:
- Music movies (48.2%)
- Comedy, meme, or viral movies (35%)
- Video stay stream (27.7%)
- Academic movies (26%)
- Tutorial or how-to movies (25.8%)
So, what ought to your takeaway be? Think about methods to include music, comedy, or stylish memes into your video advertising. Duolingo is an organization that does this nicely.
I typically reference its video advertising abilities and marvel if the corporate is sick of me but.
At any time when there is a viral pattern or tune, finest imagine Duolingo will discover a method to incorporate it into its TikTok content material, and the movies virtually at all times go viral.
It’s also possible to go for how-to tutorials, which Fenty Magnificence executes very nicely on its accounts. Most Fenty Magnificence movies will characteristic an individual displaying the merchandise they’re utilizing and tips on how to apply them to attain particular appears.
How-to movies are an effective way to point out the standard of your merchandise and the way they work.
If you happen to’re in search of inspiration concerning academic movies, Lady With The Canines is a good account to observe.
Lady with the Canines is run by pet groomer Vanessa De Prophetis. She particulars her expertise grooming numerous breeds of canines and cats through YouTube and TikTok movies.
In every video, she explains her course of, shares grooming suggestions, and gives detailed details about every breed, its temperaments, and grooming wants.
This permits her to determine herself as a trusted knowledgeable in her discipline so future purchasers know their animals are in good fingers.
15 Enterprise Video Concepts
Now, let‘s talk about some enterprise video concepts. Many of the movies I listed under are pretty straightforward to create, however if you wish to generate movies much more simply, try HubSpot’s Clip Creator.
Clip Creator is a free AI-powered video maker thart can convert textual content into skilled movies for what you are promoting. All it’s worthwhile to do is desdcribe your video and most well-liked tone. Click on right here to be taught extra.
Okay, I‘m accomplished stalling. Right here’s my listing.
1. Demonstration Video
As I mentioned earlier, Fenty Magnificence has how-to tutorials and demonstration movies right down to a science.
Whether or not it‘s easy 60-second clips of the merchandise being swiped onto an individual’s lips or an in-depth long-form video of their founder, Rihanna, utilizing the merchandise to create a purple carpet look, Fenty Magnificence’s demonstration movies tutorials give its viewers an in depth look into the perform and high quality of the merchandise.
2. Buyer Testimonials
Do you’ve prospects who’ve been buying your services for the reason that starting of what you are promoting? Or naysayers who was believers? Function their testimonials in your subsequent video!
Actual buyer testimonials and suggestions will set up belief with potential purchasers, so subsequent time a client sings your praises, ask them in the event that they’re will to go on digital camera or are snug being quoted.
3. Consumer-generated Content material
I am undecided if different entrepreneurs share this sentiment, however I see user-generated content material (UGC) as one other type of buyer testimonials.
Give it some thought: prospects sharing movies utilizing your merchandise is sort of the sale, if not higher, than them occurring digital camera and speaking about how your organization is.
Certainly one of my favourite adverts that includes UGC is Ring LLC’s business, which reveals a compilation of movies taken by customers who use their door cameras.
The video reveals all the pieces a Ring digital camera can seize, from particular household moments to heartwarming neighbor interactions to chaotic pet shenanigans to tried thieves.
Professional tip: Encourage customers to tag your model on social media anytime they submit a video or different types of content material. Or you’ll be able to simply lookup your model on video platforms like TikTok to see what you could find.
4. Behind-the-Scenes
Do you wish to present your viewers the care and craftsmanship that goes into making our merchandise? A behind-the-scenes look into merchandise is an effective way to go.
I’ve talked about them in just a few posts, however Gibson is a superb instance of behind-the-scenes video content material. Movies like those under present the time and high quality supplies that go into making its iconic guitars.
In case your customers care so much about craftsmanship, create one thing comparable in your model.
5. Product Comparability
Whereas I choose inns to Airbnbs (I‘m not on trip to do chores, sorry), I’ve handy it to the corporate’s present video advertising tactic of evaluating AIrbnb experiences to inns.
The video under, although animated, successfully reveals that vacationers in search of a particular expertise usually tend to discover it at an Airbnb than they’re at a standard lodge.
6. Development / Present Occasion
Sure, I‘m mentioning Duolingo once more. How can I not?
The majority of their TikTok technique hinges on tapping into the newest tendencies and discussions on the app. I don’t have to enter an excessive amount of element once more as a result of I feel you get the purpose by now.
7. Interviews
Crunchyroll is a streaming platform identified for its number of anime applications. For the longest time, Crunchroll’s video technique largely featured compelling clips from their catalog, which is a good technique in and of itself.
Currently, nevertheless, the platform has branched out into that includes interviews with huge names and faces within the anime business, from musicians to voice actors to administrators.
This ends in glorious video content material that showcases its catalog and leaves audiences with new details about their favourite reveals.
8. Offbeat Comedy Movies
As I mentioned, comedy movies are fairly widespread amongst viewers, so don‘t be afraid to inject a bit of humor into your video content material.
I like this TikTok from Scrub Daddy as a result of it’s an ideal mixture of humorous and present, as we‘re in election season once I’m scripting this submit.
9. GRWM
I don‘t know why, however I discover “Get Prepared with Me” movies (typically shortened to GRWM) to be mesmerizing. Possibly it’s as a result of they make me really feel like I am hanging out with a good friend as we talk about a subject.
My favourite GRWM comes from my colleague Ramona Sukhraj. Within the following Instagram Reel, Ramona does her make-up and casually explains how manufacturers can go viral.
10. Bulletins
Do you’ve a extremely anticipated announcement to make? Why not share it through video? Let‘s say you’re restocking a beloved product or lastly collaborating with an influencer your viewers has been raving about.
A enjoyable video is an effective way to announce the massive information.
It does not even should be difficult. For instance, they’ve been begging for a collaboration between content material creator Amelia Dimoldenberg and actor Andrew Garfield ever since they ran into one another on the purple carpet.
The video under introduced the collaboration with a easy shot of them saying hello to one another.
11. Comply with Me / Stroll With Me
Just like GRWM movies, Comply with Me / Stroll with Me movies (I don‘t know if there’s a correct identify for them) give the vibe that you simply’re participating in a dialog in a good friend whereas they full a job.
This video by my fellow HubSpotter, Alana Chinn, is a good instance. In it, Alana explains work-from-home statistics whereas strolling her lovely canine.
12. Listicle
Listicle movies will be fairly easy to make. You possibly can go for an inventory of causes folks ought to select your model over others, an inventory of the way to you utilize your merchandise, or its prime options.
13. Unboxing
An unboxing video is when a content material creator (sometimes an influencer) unboxes gadgets they‘ve obtained from a model. If there’s an influencer you’d wish to work with, take into account sending them a PR package deal for them to unbox on their platform.
14. Stay Procuring
We’re within the period of stay buying, which has primarily change into the brand new QVC. Stay buying is when a model or vendor stay streams showcasing merchandise, and viewers should purchase instantly from the stay stream.
It is hottest on TikTok and an effective way to attain a number of targets without delay: enhance model consciousness, display your services or products, and generate direct gross sales.
15. Particular person on the Avenue
An individual on the road video consists of somebody out on the road or at an occasion interviewing folks randomly. These movies are enjoyable and easy to make as a result of they contain minimal manufacturing and also you by no means know what somebody’s real reply is perhaps.
Crunchyroll created a person-on-the-street video whereas attending a conference, which supplied a chance to have interaction with customers whereas showcasing its catalogue of applications.
I advised you I had you coated, did not I? Now you’ve my secret sauce for locating enterprise video concepts, and you’ve got 15 video content material concepts to select from in your marketing campaign.
Editor’s Be aware: This submit was initially printed in June 2015 and has been up to date for freshness, accuracy, and comprehensiveness.
