0
0
Carrefour is relaunching its world program, Act For Meals, reinforcing its management within the meals transition for all.
This program goals to offer everybody entry to the advantages of more healthy and extra accountable meals, inserting Carrefour on the coronary heart of at this time’s ecological and societal challenges.
Act For Meals – Act 1: A hit began in 2018
Launched in 2018 to deal with the rising client demand for security and transparency, the Act For Meals’s 1st Act positioned Carrefour because the chief in meals transition.
With stable commitments co-developed with producers, Carrefour aimed to democratise natural merchandise, enhance Carrefour product recipes (by lowering pesticides and controversial substances), and improve product traceability. In doing so, Carrefour has formed the agri-food business requirements whereas making certain that every of its initiatives is on the market to as many individuals as doable.
Act 2: 2024, Carrefour brings style on the centre of meals transition
In 2024, Carrefour is giving a brand new enhance to Act For Meals with a brand new act that locations style and value on the centre of its method. A brand new path that higher meets buyer expectations focuses on style and freshness at low costs.
As a result of the model is satisfied that meals transition won’t happen with out these two axes, this new act emphasises Carrefour’s work on dietary high quality, origin, seasonality, and product sustainability.
Six key commitments to make the meals transition accessible
Act For Meals’s 2nd Act shall be articulated round 6 priorities:
- Probably the most reasonably priced natural model available on the market
- The non-public label with the perfect quality-price ratio available on the market, combining style, accessibility, and wholesome merchandise
- Recent, good, and accountable merchandise because of the Carrefour High quality Line
- An area manufacturing prioritisation for every nation
- The most important and most accessible plant-based supply available on the market
- An elevated transparency about product origin and composition
An evolving model signature to accompany the brand new chapter of the meals transition
Past reaffirming its mission to advertise the meals transition, this second chapter goals to stress its accessibility.
Thus, Carrefour is making the most of the Act For Meals relaunch to evolve its signature from “We’re all entitled to the perfect” to “We’re all entitled to the perfect, at the perfect value.”
A world marketing campaign to assist the relaunch of Act For Meals
For this relaunch, Carrefour, along with its associate Publicis Conseil, has created a global marketing campaign that shall be deployed in six international locations: France, Spain, Italy, Belgium, Poland, and Romania.
An emotional marketing campaign near shoppers, inserting style and the model on the coronary heart of their each day lives. Together with manifesto codecs of 1 minute and 30 seconds, these purpose to determine the territory of style on TV and OLV. Brief codecs of 15 and 20 seconds specializing in concrete proofs (natural (BIO), Carrefour High quality Line, Carrefour Label, and native) will complement the marketing campaign.
A complete ecosystem may also assist it, together with social media, digital, and outside promoting (OOH, together with occasion codecs resembling prepare station coverings and huge banners within the Parisian periphery), in-store POS, and Carrefour catalogues. This marketing campaign formally launched on Sunday, October sixth.
Pleased
0 %
Unhappy
0 %
Excited
0 %
Sleepy
0 %
Indignant
0 %
Shock
0 %
Associated
