Social media and video content material are integral to any advertising and marketing technique in 2024. 91% of companies use video as a advertising and marketing instrument, and 35% are dedicated to creating extra social media movies in 2024.
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If you wish to leverage social media movies in your advertising and marketing efforts however are uncertain how you have reached the best weblog. I gathered 16 social media video examples from completely different platforms to assist encourage you and encourage you to create your personal.
After studying and also you‘re able to create your personal, try HubSpot’s free AI-powers video maker, Clip Creator, which might convert textual content into skilled movies.
With out additional ado, let’s dive in.
4 Instagram Reels Examples
1. Cecred
Considered one of my favourite Instagram Reels to come back out lately options my favourite icon — Beyonce!
Beyonce lately began a hair care line referred to as Cecred, and to show to the naysayers that the model’s merchandise work, she walked viewers by means of her typical hair wash day.
The video reveals her utilizing the Cecred merchandise in her hair whereas her voiceover explains her course of.
Video is a good alternative to point out you product at work, so consider methods to movie folks utilizing your merchandise. And get some workers or founders concerned, exhibiting your viewers that you just additionally belief your merchandise.
What I like: I really like that Beyonce, founding father of Cecred, is utilizing her personal merchandise. It provides legitimacy to her model. I additionally benefit from the pleasant, assured, and conversational tone she makes use of to make the video extra personable.
2. Nike
Nike‘s video advertising and marketing virtually at all times incorporates features of emotional storytelling, and its Instagram Reel “After I’m Hit, I All the time Get Up,” isn’t any completely different.
The Reel options skilled basketball participant Ja Morant by means of a standard time off the court docket. Morant might be seen enjoying avenue ball together with his associates, planning dinners with household, getting his hair retwisted on the native salon, and hanging with neighborhood children.
He narrates his story of being aggressive and resilient since childhood. All through the video, everybody wears Nike footwear, exhibiting that the model has pairs for adults and youngsters for sports activities and playtime.
What I like: Nike‘s excellent at what I wish to name “I’m-not-selling-to-you” advertising and marketing. I‘m certain there’s a correct time period for it, however I imply that regardless of the Nike merchandise displayed all through the video, it would not really feel like Nike is making an attempt to promote to me.
As an alternative, it appeals to my feelings by exhibiting a pushed individual surrounded by the neighborhood he loves and who helps him.
It tells a narrative whereas additionally letting me know that Nike footwear are constructed for each a part of the human journey, from childhood playtime to skilled athleticism.
3. Victoria‘s Secret
Tyra Mail! If you happen to‘ve ever binged America’s Subsequent High Mannequin like I’ve, then you recognize the reference. Contestants on the truth present would at all times buzz with pleasure when tremendous mannequin Tyra Banks left letter for them detailing a problem.
And that very same stage of pleasure was captured when Victoria‘s Secret requested it’s fashions how they felt in regards to the return of Tyra Banks to the Victoria’s Secret runway.
What I like: Victoria‘s Secret interviewed fashions taking part on this 12 months’s trend present and obtained their real response. Take into account sharing large information about your model through a peek behind the scenes and real reactions to large information involving your organization.
4. GoPro
The video beneath was shot utilizing a GoPro digicam and is from the angle of Kilian Bron. The video reveals how clear and high-quality GoPro movies might be, and subtly reveals they’re extremely moveable and simple to make use of.
I imply, give it some thought: what number of cameras on the market are really easy to make use of which you can movie with them whereas using a dust bike alongside the sting of a cliff?
What I like: I‘m at all times a fan of social media movies that present the product in use, so this video will get main reward from me for that cause. Nevertheless, I additionally get pleasure from this video as a result of the angle and POV present an immersive expertise.
If I wobble round a bit, I’ll really feel like I am the one bike using alongside the cliff.
4 TikTok Video Examples
1. Golloria
I’m an enormous fan of Golloria and her movies that sort out inclusivity (or the shortage thereof) within the make-up business. In her movies, Golloria checks merchandise from in style make-up manufacturers to see in the event that they’re appropriate for girls with darker complexions.
Some manufacturers fail the take a look at and a few move with flying colours. Although Golloria herself is not a model, your model can take inspiration with how she rapidly and easily demonstrates how the merchandise work with actual folks.
Model’s additionally ship Golloria their merchandise particularly for her to evaluation.
Take into consideration an influencer or creator whose content material aligns together with your model, and contemplate sending them samples to check. Simply be sure they’re of the best high quality as a result of educated creators like Golloria will probably be very sincere in case your product is not as much as requirements.
What I like: Golloria is a trusted influencer within the make-up house, so when model’s move her take a look at it establishes legitimacy and belief within the merchandise.
2. DuoLingo
If there may be one model that guidelines TikTok, it‘s DuoLingo. The language studying app is aware of how you can market itself by hopping onto the newest tendencies and including its personal flare.
For instance, the tune “MAPS” by Yeah Yeah Yeahs is seeing a resurgence on the app because of a brand new dance pattern. The pattern has solely been occurring for a number of days on the time of publishing, however DuoLingo already made a brief animation of its inexperienced owl mascot dancing alongside.
The caption of the video is a reference to Duolinger customers typically falling on and off their language studying behavior.
What I like: The video is brief, humorous, and completely captures the newest TikTok pattern whereas tying it again to the app’s mission, which is to get folks dedicated to studying new languages.
3. Viz Media
Viz Media lately began a weekly sequence that gives a short recap and roundup of the newest chapters of the sequence it distributes. It‘s been a success amongst followers who could learn a number of Viz Media titles and have a tough time remembering what’s out and what’s subsequent.
What I like: I included this video in my listing as a result of its simplicity. It‘s not a excessive price range TikTok with lots of bells and whistles. It’s easy, value efficient, and might be made in minutes.
4. Scrub Daddy
A few of Scrub Daddy’s hottest TikTok movies function a narrator explaining new merchandise in an easy, candid manner with a sprinkle of dry humor. The video that includes its fall lineup of sponges is a good instance.
What I like: Much like Viz Media‘s, the video is straightforward and has no frills, proving that you just don’t should have a heavy price range or excessive manufacturing worth to create an awesome video that engages your viewers.
4 YouTube Shorts Video Examples
1. Beardbrand
Beardbrand is a males’s grooming firm that sells numerous merchandise for beard and hair care. The corporate promotes its merchandise through YouTube Shorts by exhibiting how drastically a customers look can change by utilizing the merchandise.
What I like: Beardbrand will get actual customers to take part in its movies and offers viewers a take a look at their hair earlier than and after utilizing the merchandise. I additionally love that they pack real, candic reactions and moments into such quick movies.
2. Tiffany & Co
This YouTube Brief from Tiffany and Co is the right instance of “present and do not inform.” There isn’t a narrator and hardly phrases on the display screen. Simply actress Elaine Zhong making an attempt on Tiffany jewellery and marveling because the bracelets, necklaces, and rings sparkle within the gentle.
What I like: I really like that the merchandise communicate for themselves. Generally, much less is extra, and also you simply want to permit your services and products to shine.
3. R.E.M. Magnificence
This YouTube Brief from R.E.M. Magnificence behind the scenes of the launch of the model‘s collaboration with the movie “Depraved,” which stars the model’s founder, pop star Ariana Grande.
What I like: The Brief could be very candid and reveals the work that goes into promotion shoots. It additionally reveals uncooked, unedited footage of how the make-up appears to be like on the fashions.
4. UCLA
UCLA promoted its establishment by interviewing its graduating class and asking college students what they will miss about their time on the college.
What I like: As you may most likely inform by now, I really like movies that seize candid, real reactions and moments.
4 Fb Reels Video Examples
1. Netflix
This Fb Reel from Netflix pronounces the return of their live-action adaptation of Avatar: The Final Airbender. The video reveals forged members passing round a telephone as they movie their reunion on set.
What I like: I really like this video as a result of it is easy and reveals the forged members filming it themselves. It appears real and enjoyable and is an effective way to get followers excited, too.
2. Pink Bull
Pink Bull’s well-known slogan is “Pink Bull provides you wings!” They usually took that quote to new heights (pun meant) with the Reel posted to Fb. The Reel reveals a Pink Bull helicopter lifting somebody from the water and that individual dropping from the helicopter and doing a flip again into the ocean.
What I like: To be sincere, there is not a lot on this video that may be replicated (except you’ve gotten the price range for a personalized helicopter), making this video distinctive.
3. Final Ears
Final Ears is a model specializing in in-ear displays. On this Reel, a consultant explains how you can insert them.
What I like: The model explains how you can use the product and others prefer it, establishing it as an authority on the topic.
4. Adobe
This Fb Reel options an interview with actor, director, and producer Daniel Dae Kim, who discusses the mission of his firm, 3AD, to supply mentorship alternatives for marginalized communities within the movie business.
What I like: The complete interview with Kim is longer, however the Reel highlights essentially the most compelling quote. In case you have an awesome interview with somebody affiliated together with your model, convert essentially the most attention-grabbing elements into short-form movies.
Fairly inspiring, proper? Many of those movies present that you just don‘t want a brilliant excessive price range to create thrilling content material that shines a light-weight in your model’s services and products. Generally, much less is extra.
