Find out how steady product discovery helps join technique with person wants, decreasing dangers alongside the way in which.
“I don’t care what some random clients advised you. You’re going to construct what I inform you to construct.”
We had began out as a small, scrappy, underdog staff, with all of the “large weapons” assigned to different, higher-profile groups. We have been up to now beneath the radar that nobody gave us a second thought
All we had going for us was coronary heart and dual-track steady product discovery and supply.
Which was nice as a result of we have been empowered and autonomous sufficient to study from stakeholders and purchasers with out having our decisions dictated.
This helped us go from a tiny preliminary Minimal Viable Product (“MVP”), AND repeatedly check and iterate with end-users to scale throughout the nation to hundreds of thousands of profitable shopper interactions.
On the radar
This success introduced us to the eye of a frontrunner who tasked us with a serious new initiative.
So we ran our Steady Discovery playbook. Our Product Trio interviewed customers, then quickly examined and iterated a number of prototypes of the UX and stream to share…
