B2B Advertising, the group behind the groundbreaking international advertising and marketing group Propolis, and internationally famend occasions B2B Ignite, The International ABM Convention, and The B2B Advertising Awards, has introduced the launch of the Propolis Advertising Leaders Sequence. This unique content material collection marks a big step in offering a platform for senior advertising and marketing leaders throughout the US to deal with key enterprise challenges and collaborate on modern options and concepts.
The Propolis Advertising Leaders Sequence will assemble high advertising and marketing executives to foster collective problem-solving and sort out urgent trade points. As demand grows for trusted, expert-driven advertising and marketing insights, B2B Advertising is deploying its group intelligence method to strategic information sharing for US B2B entrepreneurs on this real-time initiative, following its success in EMEA.
Propolis has emerged because the premier group for B2B advertising and marketing leaders and enterprise groups. US membership inside Propolis has surged within the final 12 months with many outstanding enterprises corresponding to Sherwin-Williams, Eastman, Pegasystems, Ingredion, and a number of other world-leading skilled companies corporations becoming a member of the group.
The Propolis Advertising Leaders Sequence will convene thought leaders and influencers from numerous sectors inside B2B industries by way of inspirational keynotes, digital panel discussions, and small group roundtables. Contributors may have the chance to change insights, debate options, and draw inspiration from friends navigating the forefront of B2B advertising and marketing.
The Sequence can be a digital format operating throughout late January – early February 2025, permitting B2B entrepreneurs from throughout the US to take part. Register your curiosity to attend the occasion right here.
Latest Propolis occasion contributors have included Microsoft, Google, HSBC, Shell, Salesforce, Verizon, ServiceNow, Kyndryl, State Road, TetraPak, UIpath, Normal Chartered, and Deloitte.
The broader US growth of Propolis will embody:
- Propolis Neighborhood Index: Offering real-time B2B advertising and marketing metrics throughout know-how, skilled companies, manufacturing, monetary companies, and healthcare sectors.
- New US-based Propolis Consultants: Enhancing the group with localized experience.
- Strategic Partnerships: Collaborations with Endeavor Enterprise Media, (ISBM) Institute for the Research of Enterprise Markets, and Numentum.
This growth aligns with B2B Advertising’s current suite of extremely regarded intelligence merchandise, together with the US Company Benchmarking Report, Martech Vendor Highlight Studies, and the US Elevation Awards.
This strategic shift in direction of expert-led communities by way of Propolis means Ignite US is not going to be operating in 2024.
As a part of this Propolis-led US growth, B2B Advertising can be transferring its US Operations from Chicago to New York.
B2B Advertising CEO Richard O’Connor commented, “CMOs, VPs, and different advertising and marketing leaders are below stress to extend the worth that advertising and marketing affords to the enterprise, however time and geographical constraints make their potential to entry the fitting insights and experience to help this tougher than ever. The Propolis Advertising Leaders Sequence supplies a useful channel for community-led advertising and marketing perception, intelligence, and inspiration, and we’re excited to be sharing this with entrepreneurs throughout North America.”
Registration and the complete Propolis Advertising Leaders Sequence agenda can be accessible from early September 2024. Register your curiosity in attending this occasion by submitting the shape right here.
For extra data, contact:
Sarah Lovelock, Group Head of Advertising & Occasions: [email protected]
David Rowlands, Head of Product, [email protected]
B2B Advertising, 1740 Broadway, fifteenth flooring, New York, NY 10019, United States
About B2B Advertising:
B2B Advertising was based in 2004 and is broadly credited with defining B2B Advertising as an trade in its personal proper. B2B has grown from a distinct segment journal writer to a International Neighborhood Intelligence enterprise.
B2B Advertising runs globally famend occasions together with The International ABM Convention, B2B Ignite London, and The B2B Advertising Awards. In addition they ship Advertising Companies and Coaching for shoppers throughout three continents.
In 2021, B2B Advertising launched Propolis, a membership-based group providing B2B advertising and marketing leaders the fitting methods, frameworks, and abilities to drive development, construct groups, and show a transparent enterprise influence. Propolis is rising quickly and has a world membership from lots of the world’s best-known B2B Manufacturers.
