7 High AI Market Analysis Instruments in 2024

Market analysis is the spine of all advertising and marketing, and we are able to’t skip it.

In any case, how will you promote any services for those who haven’t dug deep into your market, viewers, and competitors?

However, market analysis eats up a ton of time. So many entrepreneurs take it with no consideration and accept superficial analysis.

To keep away from this, make use of AI market analysis instruments. Which?

I examined seven AI market evaluation instruments and broke down which of them are price attempting.

Let’s bounce in.

Desk of Contents

These instruments additionally assist with viewers segmentation, monitoring opponents, and creating detailed experiences, making it simpler for entrepreneurs to make sensible, data-driven choices.

Machine studying and pure language processing (NLP) allow these instruments to imitate human conduct.

My curiosity in AI and its impression on markets led me to discover notable success tales from huge names who’ve harnessed AI in advertising and marketing. One such instance is Spotify.

It carried out AI for analysis final yr by means of its AI DJ function.

The instrument continually collects suggestions and analyzes your listening patterns, primarily conducting ongoing “market analysis” to fine-tune music decisions and feed Spotify’s analysts with information on which songs so as to add to extend listening time, convey extra subscriptions, and so on.

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The AI DJ goes past primary suggestions and gives commentary on the songs and artists it performs, making the expertise extra partaking.

Many individuals nonetheless assume that AI can’t perceive human nuances like an actual researcher can, however that’s simply one of many misconceptions, says Ashley S., Ph.D. in Anthropology and Co-Founding father of EmpathixAI.

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The reality is that AI has made big strides in greedy these subtleties and may present insights which can be simply as beneficial, if no more so, than conventional strategies.

Can I analysis the market with out AI? Certain. How laborious is it on a scale of 1 to 10? 11.

That’s why giving these instruments an opportunity is greater than a good suggestion. Listed below are the highest three explanation why you must give it some thought:

Predictive Evaluation

AI algorithms can observe buyer conduct and predict tendencies, giving entrepreneurs an opportunity to fine-tune their methods.

For instance, a broadcast firm was dropping market share to digital media, which was anticipated to dominate 50% of the market in 5 years.

The CFO wished to enhance content material to win again viewers and enhance advert income. Scios Market, an AI market analysis instrument, helped analyze which present attributes, like content material high quality and solid, drove viewership and advert {dollars}.

Predictive evaluation and what-if forecasting recognized a present idea prone to obtain the best scores. This strategy led to a brand new present with 42% larger scores and allowed the corporate to double its advert charges.

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Personalization and Focusing on

AI can phase audiences and personalize advertising and marketing methods based mostly on detailed buyer information. This results in extra correct concentrating on, higher engagement, and better ROI.

The most effective instance is a Center Japanese financial institution that noticed a $3.4 million enhance in cardholder spending inside three months by utilizing Personalization Breeze from Dynamic Yield and Mastercard.

AI-driven customized gives led to a 60% enhance in journey transactions, a 30% enhance in premium card sign-ups, and a 15% rise in on a regular basis spending.

This instance reveals how sensible AI personalization can rapidly drive important development and enhance buyer engagement.

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And, in response to an Acxiom report, 47% of shoppers desire customized emails or adverts as a result of it helps them simply discover related merchandise and options.

Use HubSpot AI E-mail Author to rapidly generate and customise gross sales outreach emails and advertising and marketing campaigns. No extra watching a clean display screen — let AI deal with the heavy lifting and watch your electronic mail engagement enhance.

Improved Effectivity

AI market analysis instruments, like generative AI fashions, have considerably impacted productiveness and effectivity in nearly all types of duties.

For example, final yr’s research by Shakked Noy and Whitney Zhang from MIT examined the consequences of ChatGPT on professionals’ doc writing effectivity.

The research concerned 444 enterprise professionals throughout completely different fields who had been tasked with writing two enterprise paperwork. One group used ChatGPT to help in analysis writing, whereas the opposite wrote with out AI assist.

Key Findings:

1. Elevated Productiveness. Professionals who used the AI completed their paperwork in about 17 minutes, whereas those that did not use AI took 27 minutes. This implies a 59% enhance in productiveness. Primarily, professionals with ChatGPT might produce 59% extra paperwork in an 8-hour workday in comparison with these working with out it.

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2. Higher High quality. Regardless of taking much less time, AI-assisted paperwork had been rated larger in high quality. Paperwork created with ChatGPT had a median high quality rating of 4.5 out of seven, whereas these written with out AI scored 3.8. This reveals that AI not solely saved time but in addition improved the standard of the work.

“AI is a instrument that will help you work quicker, not a alternative for vital considering and problem-solving,” says Alex Cattoni from How To Use A.I. For FAST Market Analysis. “AI instruments like ChatGPT usually are not all the time related to the web by default, which implies they’ll produce inaccurate and even dangerous outcomes.

This is named an AI hallucination. Even tech researchers fear that individuals rely too closely on these methods for vital recommendation. Use it as a brainstorming instrument as a substitute.”

P.S. If you happen to’re questioning which AI instrument writes one of the best advertising and marketing copy, Erica Santiago has examined a number of completely different instruments and shared her detailed opinions. I wholeheartedly advocate studying this text.

1. Gong for name insights and gross sales analysis.

Gong.io focuses on income intelligence and dialog analytics. It analyzes gross sales calls, conferences (each audio and video format), and buyer interactions to supply insights into gross sales processes, buyer behaviors, and market tendencies.

Options

• Analyzes gross sales conversations to determine tendencies, profitable ways, and areas for enchancment.
• Gives visibility into the gross sales pipeline by monitoring deal progress and figuring out potential points.
• Provides insights and proposals for gross sales teaching based mostly on actual dialog information.
• Helps perceive how opponents are being mentioned in gross sales conversations and what methods work.

Pricing: Gong costs every license per consumer. Attain out to them to choose a personalized quote.

Finest for: Gong is equally nice for researchers and entrepreneurs who steadily maintain buyer calls or viewers interviews.

What I like: Gong gives each contextual and referential insights. Contextual insights analyze real-time dialog particulars like tone and sentiment, whereas referential insights evaluate these interactions to previous information, figuring out patterns and greatest practices to enhance gross sales outcomes.

Strive HubSpot’s Free AI Chatbot Builder to guide conferences and supply round the clock buyer assist. Let it deal with widespread queries, set off electronic mail campaigns, and scale your interactions, liberating up your staff’s time.

Testing It Out

I used Gong to investigate one in every of our firm’s gross sales calls, and the insights had been extremely good.

For example, its talk-to-listen ratio actually confirmed that the gross sales rep spent an excessive amount of time speaking and never sufficient listening, which Gong flagged as a possible problem based mostly on profitable previous conversations.

Elements of the decision had been color-coded, indicating completely different subjects, feelings, or ranges of engagement. It was tremendous straightforward to trace key moments and see when vital points had been mentioned or when the client’s curiosity dropped.

I haven’t run into many points with Gong, however the speech-to-text function generally is a bit hit-or-miss generally. It normally will get the job completed, however some elements require refinement. Even so, it’s nonetheless one of many high instruments on the market for this objective.

2. YouScan for social media evaluation.

YouScan makes use of AI to observe social media and pictures, serving to you observe model mentions, perceive buyer emotions, and spot tendencies. It gives real-time insights into how individuals view your model.

For example, YouScan reveals whether or not individuals are usually constructive, detrimental, or impartial about your model based mostly on their feedback or submit reactions.

Options

• Tracks mentions of your model, merchandise, or related subjects throughout completely different SM platforms.
• Analyzes sentiment and tendencies to gauge public opinion.
• Identifies and analyzes visible content material associated to your model or business.
• Helps observe emblem utilization, model mentions in photos, and user-generated content material.
• Makes use of AI to evaluate the emotional tone of posts and conversations.
• Detects rising tendencies and patterns in client conduct.
• Screens opponents’ social media presence and efficiency.
• Generates detailed experiences and visualizations.

Pricing

• Starter 3 ($299 monthly): 3 subjects, limitless customers, and 30,000 month-to-month mentions.
• Limitless Plans: Configured to your necessities.

Finest for: Firms lively on social media that wish to observe their model’s presence and impression throughout platforms.

What I like: It doesn’t depend on hashtags and captions solely, however it identifies topics and textual content in photos as properly.

Right here’s a easy breakdown of the way it works:

1. The AI identifies and tags visible components in photos, corresponding to logos, objects, and scenes.

2. It extracts related data from these photos, like how your model’s emblem is used or what merchandise are featured.

3. The instrument then analyzes this information to supply insights, corresponding to how your model is perceived or which merchandise are the preferred.

4. You need to use filters to slender down the outcomes and examine detailed experiences.

Testing It Out

I believe each marketer, particularly social media managers, will fall in love with this instrument.

The analytics are in-depth and provides a transparent image of point out volumes, engagement, and sentiment tendencies.

For instance, in case your posts obtain plenty of pleased or constructive feedback, YouScan will usually mirror a constructive sentiment. On the flip facet, if the posts present detrimental reactions or dissatisfaction, the sentiment might be detrimental as properly.

The Insights Copilot, powered by ChatGPT, is my favourite half. It makes information evaluation a lot simpler by producing fast summaries and actionable insights.

For instance, you possibly can ask what clients like about your product, and it offers you a fast abstract based mostly on social media mentions.

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I additionally loved the power to make customized dashboards in 1,000 alternative ways.

3. Consensus for fast and dependable scientific insights.

Consensus is an AI market evaluation instrument that digs into scientific research to present you clear, actionable insights.

However as a substitute of simply providing you with a listing of educational papers like conventional serps, Consensus scans these papers and summarizes the important thing findings.

It makes use of superior NLP and machine studying to know the content material and current essentially the most related data in a easy, easy-to-read format.

Options

• Gives direct solutions to particular questions by analyzing scientific papers.
• Highlights the scientific consensus and proof supporting the findings.
• Summarizes key factors from a number of papers, saving customers time in reviewing literature.
• Provides hyperlinks to authentic papers, permitting customers to confirm data and discover additional.

Pricing

• Free: Limitless AI filters, searches, and analysis indicators. Restricted Copilot, GPT-4 summaries, and Consensus Meter.
• Premium ($11.99/month): Full entry to Consensus Meter, bookmarks, GPT-4 summaries, and Copilot.
• Groups ($12.99 per seat/month): Central billing, reductions for 200+ seats, account administration.
• Enterprise (customized quote): Library integration, devoted assist, large-scale consumer administration.

Finest for: Lecturers, entrepreneurs, and anybody looking for dependable scientific data. It could assist entrepreneurs reveal what components affect buying choices, how completely different demographics reply to varied advertising and marketing methods, and what tendencies are rising out there.

What I like: The Collaboration Hub function is nice for working in real-time along with your staff members.

Testing It Out

I typed in one thing about mindfulness and sleep, and inside seconds, I had a concise abstract of the related analysis.

It pulled collectively key factors from a number of papers into one clear overview.

Then there’s the Copilot function, which provides even deeper insights utilizing GPT-style summaries, full with clickable citations for straightforward entry to the sources.

The Consensus Meter is a superb function, too. I requested a sure/no query, and it broke down the analysis findings with percentages — giving me a fast snapshot of the place the science stands.

The power to avoid wasting searches, export citations, and combine with instruments like Zotero makes it a must have for critical analysis.

And who can profit from such analysis?

Concretely, all these findings can enhance market analysis for sleep-related merchandise.

For instance, analysis reveals that mindfulness improves sleep, which may result in the event of dietary supplements or apps that assist with rest. Information on sleep patterns may assist create higher sleep trackers or extra comfy mattresses.

Furthermore, entrepreneurs can use this data to create focused adverts and content material. Understanding sleep patterns may also help in designing promotional campaigns for sleep-related merchandise.

You see? All the things is related. 🙂

4. Lexalytics for superior textual content analytics and sentiment evaluation.

Lexalytics is a textual content evaluation instrument that helps companies perceive massive quantities of written information. It could decide if individuals are feeling constructive or detrimental, determine key names and locations, and decide what most important subjects are being mentioned.

To illustrate an organization is getting ready to launch a brand new smartwatch.

Lexalytics scans social media and critiques to see if individuals are enthusiastic about smartwatches. Then, the instrument tracks real-time discussions to determine what individuals are speaking about most.

Is it battery life or design? The reply helps the corporate spotlight these tendencies of their product launch.

By figuring out key names (e.g., business influencers, opponents) and locations (e.g., tech hubs, main cities) talked about within the information, the corporate can tailor their advertising and marketing campaigns to focus on particular audiences or areas.

For instance, if some in style tech influencer is buzzing round in conversations, the corporate might attain out to them and supply an unique evaluate or endorsement, turning that buzz into model hype.

Options

• Identifies and categorizes feelings in textual content, corresponding to constructive, detrimental, or impartial.
• Detects vital names, locations, organizations, and merchandise talked about within the textual content.
• Permits customers to tailor textual content evaluation fashions and options to suit particular industries or wants.
• Gives speedy insights by analyzing textual content information as it’s obtained.
• Kinds and categorizes textual content into predefined classes for simpler evaluation.
• Handles textual content in a number of languages, making it appropriate for international functions.
• Provides detailed visualizations and experiences.

Pricing: Request a demo to get extra data about pricing.

Finest for: Advertising and marketing groups, product managers, buyer assist, information analysts, and researchers who want to investigate and perceive sentiment tendencies in suggestions and information.

What I like: The instrument successfully handles nuances like negations and intensifiers, which makes outcomes extra correct.

Testing It Out

I made a decision to deal with sentiment evaluation to see how the instrument handles this side.

First, I created a chart widget within the dashboard and chosen the sentiment polarity choice.

For my take a look at, I zeroed in on the highest 10 subjects, which gave me a very good vary of information to investigate. I began by viewing the overall variety of paperwork to know how sentiment was distributed — constructive, detrimental, and impartial — throughout these subjects.

Subsequent, I adjusted the widget to indicate the chances of paperwork quite than uncooked counts.

This modification supplied a clearer image of what fraction of the paperwork had been constructive, detrimental, or impartial for every matter. It was attention-grabbing to check these percentages and see how sentiment assorted by matter.

5. Crayon for monitoring and analyzing competitor exercise.

Crayon permits you to observe what your opponents are cooking. It gives aggressive intelligence and market analysis insights by means of AI-driven analytics.

Crayon constantly tracks competitor actions throughout varied channels — web sites, social media, and information sources.

With this inside scoop, you possibly can see all their strikes and make savvy, well-informed choices.

Options

• Tracks opponents’ actions in actual time to maintain you knowledgeable about their newest strikes and methods.
• Analyzes opponents’ advertising and marketing ways and enterprise choices.
• Benchmarks your efficiency towards opponents to spotlight areas for enchancment.
• Detects rising market tendencies and informs you about them.
• Gives detailed business experiences to present you a transparent image of market circumstances and alternatives.
• Processes massive volumes of information effectively.
• Forecasts future market tendencies based mostly on present and historic information.
• Sends customized alerts to maintain you up to date on vital occasions.
• Visualizes complicated information with clear charts and graphs.

Pricing: Pricing is dependent upon your wants and staff measurement. Attain out for a demo to get your quote.

Finest for: People and groups who wish to observe a number of opponents, handle detailed battle playing cards, and manage insights throughout varied subjects.

What I like: Compete Hub, which acts as a newsfeed for my newest bulletins and helps me keep on high of business developments.

Testing It Out

Beforehand, I struggled with the tedious process of sifting by means of Google Alerts, which took time away from extra vital duties.

Crayon AI modified that by offering actually good insights with only a click on. The platform’s machine studying algorithm prioritizes vital updates, corresponding to important modifications to opponents’ homepages over minor social media posts.

I notably love the day by day electronic mail summaries, which ship a curated checklist of crucial insights proper to my inbox, saving me from countless alert checking.

Strive HubSpot AI Summarization to simply generate enterprise experiences, summarize buyer interactions, and enhance productiveness with AI-driven insights.

6. Ballot The Folks for crowdsourced decision-making powered by AI.

Ballot The Folks helps you could have a worldwide dialog along with your target market. The platform gives extra than simply polls — it additionally incorporates public opinions and deeper surveys.

With Ballot The Folks, companies can discover the collective ideas of a big group and make knowledgeable choices based mostly on widespread suggestions — curated and analyzed with Open AI to stop biases and human-prone errors.

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Options

• Creates fast and straightforward polls to assemble suggestions quick.
• Generates real-time outcomes that will help you make swift choices.
• Targets particular demographics to get related suggestions.
• Provides each private and non-private ballot choices for varied wants.
• Gives various query codecs, together with multiple-choice and textual content enter.
• Customizes polls with branding and particular questions.
• Delivers on the spot evaluation for speedy insights.
• Exports ballot leads to varied codecs for detailed evaluation.
• Ensures nameless responses for trustworthy suggestions.

Pricing

• Lite (Free): 20+ templates, 250 responses per research, 3 checks monthly, and extra.
• Plus ($50/month): All the things in Lite, 500 responses per research, 7-day free trial, and 10 checks monthly.
• Premium ($100/month): All the things in Plus, assist, 2,000 responses per research, and limitless checks.
• Enterprise (from $10,000/month): All the things in Premium, plus skilled session, limitless responses, and extra assist.

Finest for: Entrepreneurs, product builders, UX/UI designers, enterprise homeowners, and researchers who want fast, focused suggestions to make knowledgeable choices.

What I like: It’s not only a text-based instrument. Add photos and get suggestions on particular designs or logos.

Testing It Out

I used it to get suggestions on potential titles for my guide. I arrange a fast ballot asking for opinions on which title resonated greatest with readers.

Inside a brief interval, I obtained 100 responses that supplied beneficial insights into what my viewers likes.

The method was extremely simple.

I created the ballot with two-choice choices and focused the responses to verify they got here from my meant viewers.

Word: I don’t advocate the free model since you pay per response; for instance, one response prices $1, so 100 responses would price $100. It’s cheaper to go for a month-to-month plan for those who want a bigger variety of responses.

7. ChatSpot for smarter analysis and information evaluation.

ChatSpot by HubSpot is an AI-powered assistant that simplifies market analysis. It combines the capabilities of ChatGPT to present you highly effective insights and customized responses.

You’ll be able to rapidly spot tendencies, observe buyer wants, and get beneficial information utilizing pre-made templates and real-time data. It integrates along with your HubSpot CRM, letting you join along with your information.

Scouting gross sales leads or digging into firm particulars like funding rounds and tech stacks? ChatSpot makes analysis straightforward and will get essentially the most out of it.

Options

• Leverages information to trace and interpret market tendencies.
• Makes use of immediate templates and distinctive information sources for smarter insights.
• Drafts weblog posts, writes X posts, and creates AI-generated photos.
• Identifies key alternatives rapidly with prospecting templates.
• Integrates with HubSpot CRM to work together along with your information in actual time.
• Gives deep insights into firm particulars like funding rounds and applied sciences.
• Provides intuitive solutions designed that will help you take motion.
• Permits you to handle contacts, duties, and notes utilizing pure language instructions.

Pricing: ChatSpot is free to make use of and robotically connects to your HubSpot account.

Finest for: Entrepreneurs, gross sales groups, customer support reps, enterprise analysts, content material creators, small enterprise homeowners, and venture managers who need actionable insights and improved effectivity.

What I like: The accuracy of the info it gives. I additionally love ChatSpot’s Picture Generator, which creates a wide range of gorgeous visuals.

Professional tip: Interview AI as if it had been your perfect consumer. Present it with demographic particulars and ask it to reply with motivations and struggles utilizing the language of your target market.

With only a few clicks, you possibly can generate blogs, social posts, and emails. HubSpot Content material Author is ideal for saving time, overcoming author’s block, and scaling your content material with out further prices.

Testing It Out

First, I examined ChatSpot’s main chat function by asking it a query about present ecommerce tendencies:

As you possibly can see, it supplied a short however clear response, with bolded phrases that spotlight key ecommerce tendencies.

Then, I requested about what influences shoppers when selecting between Google Drive and Dropbox for cloud storage:

ChatSpot delivered a crisp reply in a short paragraph, highlighting the important thing factors with daring textual content once more.

However ChatSpot gives greater than only a question-answer function, and that’s what I like most about it — rapidly prospecting for gross sales with useful templates, drafting weblog posts and social media updates, and producing AI photos. It additionally permits you to dig into firm information like funding and tech used.

Plus, you possibly can handle your HubSpot CRM duties — like including contacts and creating notes — utilizing pure language instructions, making every thing extra intuitive and environment friendly.