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Supercustomers: The Ones Who Preserve Coming Again, Once more and Once more. | by Social Tales by Product Coalition | Sep, 2024


Have you ever ever thought of why buyer loyalty is essential to profitability?

By Jon Matheson for Product Coalition

When it comes to creating gross sales, it’s actually all about one factor: prospects wish to purchase what catches their eye proper then and there. And in the event you’ve obtained it for them — that’s comfort, plain and easy.

However give it some thought — why does this work so effectively? May it simply be as a result of a gross sales affiliate’s job is to make life straightforward for the client?

Sure — a gross sales affiliate’s job is to ship comfort.

However guess what — that’s additionally the job of a product individual.

Whether or not you’re a product supervisor, developer, or UX designer, your final job is to ship an expertise that captures what the client wishes, proper in that second.

It might not appear apparent at first, however give it some thought. Once you’re a part of a product crew, whether or not you’re designing, creating, or managing the product’s launch, you’re not simply constructing one thing.

Each product determination you make, each function you add, shapes the best way prospects will really feel after they use it. So it’s not nearly getting one thing into their palms. It’s about making…

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