Tech giants like Google are encouraging advertisers to place AI to work for inventive – however what does that appear to be in observe?
On this sensible fireplace, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as consumer and company accomplice, they’re utilizing Google AI instruments to “stroll it like they discuss it” – supercharging and streamlining each a part of their shared inventive course of, from sentiment scraping to shortcutting movie manufacturing. Be taught extra about:
- AI’s position in supercharging human creativity.
- Utilizing gen AI to research social sentiment.
- AI-enabled movie manufacturing effectivity, at scale.
- AI-powered inventive opinions & briefs.
- Constructing a tradition of expectation.
- Fostering higher agency-client relationships with AI.
About our audio system:
Bethany Poole is the Senior Director of Google and YouTube Advertisements Advertising. With over 20 years of expertise constructing and managing profitable shopper and enterprise manufacturers, Bethany’s work consists of award-winning campaigns akin to Google’s first TV industrial “Parisian Love”. She presently hosts the Trendy Entrepreneurs podcast with Josh Spanier, VP of Media for Google, the place she speaks with revolutionary leaders remaking advertising at the moment.
Lauren Priestley is the Senior Inventive Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of expertise working in media, content material & promoting with a few of the world’s largest manufacturers. A passionate advocate for DEI in promoting, she co-founded Misplaced Time in 2020 to function a robust reminder of the time girls lose because of the business’s pay hole.
Be part of this thrilling discuss dwell on October twenty third 2024. Register at the moment
