By Jon Matheson for Product Coalition
Staying forward within the product growth recreation requires extra than simply the drive for innovation. I imply, positive, desirous to make issues higher is all the time the purpose, however then there’s all the time the battle to reply the query and outline what it means to create one thing “higher.”
Perhaps the drive to make issues “higher” for purchasers, it requires a profound understanding of what drives shopper habits. I imply, why do clients do what they do? Why do they need what they need? Why do they purchase the issues they purchase? I imply, what are they making an attempt to get performed?
Maybe that’s why the Jobs To Be Performed (JTBD) framework is thought to be a novel method that focuses on the true “jobs” clients want to perform, slightly than specializing in merely their demographic profiles.
For a lot of product groups desirous to grasp Jobs To Be Performed, I really feel these tales supply nice methods for easy methods to get their jobs performed — pun supposed.
Hold studying, and let’s check out how these good reads can up your product growth recreation.
