Pica has unveiled a regional public model technique for Baojing Golden Tea, marking probably the most vital improve within the tea’s historical past. This strategic transfer is about to rework the notion and market positioning of Baojing Golden Tea. At its core lies a imaginative and prescient for Baojing Golden Tea as the final word high-end enterprise present, elevating the model’s standing to new heights.
This strategic initiative is designed to immerse tea fans within the wealthy cultural tapestry of Baojing and its prized golden tea. By providing a complete understanding of the area’s heritage, cultivation practices, and the tea’s distinctive qualities, Pica goals to place Baojing Golden Tea as an emblem of style, sophistication, and cultural significance.
Shuwei Qi, Head of Pica, shared his inventive journey in creating the idea of returning to the cultural roots of Hunan province.
Pica’s Strategic Idea for Baojing Golden Tea
Baojing in Hunan province is the birthplace of Golden Tea. Because of the area’s best circumstances, timber can thrive for 400 years. The Miao individuals, with their deep connection to the land and natural information, have formed the legacy of Baojing Golden Tea, infusing its story with thriller and therapeutic.
Pica repositions the marketplace for Baojing Golden Tea, recognising its shortage and uniqueness because the “Sacred Mountain of the Miao Ancestors, Excessive-end Inexperienced Tea.” This highlights the variations between Baojing Golden Tea and peculiar inexperienced tea. This exclusivity makes each sip a novel and privileged expertise.
Baojing Golden Tea: Packaging as a Storyteller
Impressed by the traditional Miao village, the place expert artisans have crafted a legacy of intricate ethnic patterns and whispered tales of the previous, the design is woven with these components like a wealthy tapestry. Symbols such because the butterfly and circle, imbued with profound cultural which means, are central to the ultimate idea, emphasising the design’s depth and symbolism.
