Thursday, July 18, 2024
HomeBrandingDior Appoints Lewis Hamilton as Model Ambassador and Visitor Designer

Dior Appoints Lewis Hamilton as Model Ambassador and Visitor Designer


System 1 star Lewis Hamilton groups up with Dior as their new males’s vogue ambassador. Collectively, they’ve designed a novel way of life capsule assortment launching in October.

Dior Lewis Hamilton
Dior capsule assortment by Lewis Hamilton Picture Supply Dior by Kenny Germe

For his Dior collaboration, Lewis Hamilton groups up with designer Kim Jones to craft a capsule assortment targeted on winter sports activities. The gathering displays Hamilton’s private facet past racing whereas emphasising sustainability and African influences.

Dior Lewis Hamilton
Dior capsule assortment by Lewis Hamilton Picture Supply Dior by Kenny Germe

Lewis and I share a love of nature and a deep appreciation for Africa’s creative legacy,” Jones defined in a press release. This collaboration combines the craftsmanship of African artisans with the experience of Dior’s ateliers, making it a unprecedented undertaking.

On high of that, Lewis’s dedication to his sport and its technical points are woven into the gathering,” Jones continued. “Your complete course of felt pure and actually rewarding.

This capsule assortment is a mashup of types. It blends streetwear and out of doors gear with relaxed Dior fits in traditional tweeds and recent African materials. You’ll additionally discover cozy denim, knits, sweatshirts, and fleeces made with eco-friendly supplies. For the technical facet of issues, the gathering options high-performance skiwear by Descente (a longtime Dior associate) and woven items crafted by expert artisans in Burkina Faso.

Dior Lewis Hamilton
Dior capsule assortment by Lewis Hamilton Picture Supply Dior by Kenny Germe

The vary additionally options Dior-branded snowboards, wraparound eyewear, and specifically developed multi-layered, micro-fiber snow sneakers. These sneakers are designed to be “concurrently informal and day-to-day whereas technically in a position to be worn and carried out with a board on the slopes.”

For this assortment, making eco-conscious decisions and pushing the design of each piece was key. It was extremely inspiring to include my African heritage, utilizing conventional materials and pure supplies and drawing on the continent’s vibrant colors and powerful vitality.”

“I hope everybody feels nice sporting these meticulously designed clothes.”

Gear up for winter in model! The Lewis Hamilton x Dior assortment might be obtainable in boutiques and on-line on October seventeenth.

This collaboration between Dior and Lewis Hamilton marks an thrilling fusion of vogue, sports activities, and sustainability. It guarantees to ship progressive and trendy items for vogue fanatics and athletes.



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