We requested a product chief how they facilitate the event life cycle on their group. Right here’s what we realized.
By Jon Matheson for Product Coalition
When individuals consider a product growth life cycle, they typically think about a step-by-step course of, like following a recipe. However skilled product builders realize it’s hardly ever that easy.
As a substitute of a straight path, the life cycle is extra like navigating totally different landscapes, every with its challenges and alternatives. And also you want to have the ability to adapt to what’s in entrance of you, reasonably than sticking to a hard and fast plan.
Think about the levels within the product growth cycle as a sequence of numerous terrains, every needing a novel method. And your success relies on how nicely you learn the scenario and make selections alongside the way in which.
Each part — whether or not it’s developing with concepts, constructing the product, or launching it — has its personal realities formed by your group’s tradition, the instruments you’ve, and what your prospects and enterprise want at the moment. What works in a single scenario won’t work in one other…
