ITV’s in-house advert company has not to this point had the affect of the Channel 4 and BBC groups, however the appointment of Mom’s Niki Garner as director of ITV Artistic may sign a brand new period for the broadcaster.
Garner was at Mom for greater than 12 years, and most just lately held the title “joint head of Mothering,” with a concentrate on the company’s tradition, expertise, and DE&I programme. She additionally labored on purchasers together with Ikea, Samsung, Diageo, PG Suggestions and Debenhams.
Garner replaces Matt Scarff, who just lately went freelance after 9 years within the job.
She stated: “Mom has been my residence for a big chunk of my life, I’m leaving with many, many blissful recollections and 12 years’ expertise constructing manufacturers in strange methods – transferring to ITV Artistic will let me put these expertise to good use on a model that I like. It’s going to be a journey stuffed with drama, comedy, factual, leisure, a wholesome dose of actuality, plus some beautiful individuals in Jane and the workforce at ITV.”
Jane Stiller, CMO of ITV, stated: ”Niki is an excellent chief with a observe report of delivering extremely efficient, courageous artistic work which modifications individuals’s behaviour and delivers nice enterprise outcomes. ITV is legendary for wonderful artistic campaigns which replicate and form widespread tradition and Niki is precisely the best individual to steer our in-house workforce into the longer term.”
