An influencer’s media package is likely one of the most impactful impressions that creators could make when
pitching manufacturers or expressing curiosity in social media collaborations. Influencer entrepreneurs need to join with creators who aren’t solely expert storytellers and group builders, however also can reveal sharp professionalism and eager enterprise acumen. One technique to separate your self from the pack? Create a stable media package that:
- Contains up to date and related details about you
- Gives a glimpse into the kind of content material you create
- Shares useful insights explaining why it will be helpful for manufacturers to accomplice with you.
Beneath, I’ll offer you some recommendations on the right way to execute these parts effectively in your influencer media package. Or, in case you’re brief on time here’s a useful influencer media package template to get you began.
6 Ideas for a Good Influencer Media Package
Influencer Media Package Tip #1: Identify Your Content material Pillars
Content material pillars are key themes that frequently seem in your content material, they usually function a fast method of expressing your pursuits to potential model companions. Together with content material pillars in your influencer media package is likely one of the finest methods to speak alignment to manufacturers at a high-level! Influencer entrepreneurs and social media groups are sometimes brief on time, so any time shortcuts you possibly can present them for determining model alignment or figuring out your strengths and pursuits is a win-win. Most creators additionally listing content material pillars and pursuits of their bio — this, by the way in which, is nice as a result of many entrepreneurs use instruments like Traackr to seek for potential companions based mostly on bio key phrases.
Examples of generic content material pillars:
- Well being & health
- Journey
- Skincare
- Make-up/Cosmetics
- Style
Whereas generic content material pillars are nice, you possibly can emphasize your speciality or area of interest much more by placing qualifying key phrases or getting a bit of artistic.
Examples of content material pillars that may talk potential alignment:
- Vegan health & life-style
- Issues to do in [insert location]
- Cruelty-free skincare
- Inclusive MUA
- Physique optimistic vogue
In your media package, not solely must you clearly identify these content material pillars, however you must also briefly clarify why these themes are vital to you as a creator. You can even share your motivations for creating content material in these areas whereas showcasing earlier social media content material that aligns with these pillars and has carried out effectively.
Influencer Media Package Tip #2: Present Your Stuff
Along with telling manufacturers what you might be specialised/considering, it’s additionally vital to make use of your influencer media package to present them what you are able to do. Embody prime quality social media belongings, hyperlinks to stay posts, and even mock-ups of content material you’d wish to create for his or her model. Consider this a part of your influencer media package as your “creator portfolio”. This part is all about highlighting your finest and related work on numerous social channels and offers a take a look at what manufacturers can count on from you.
Professional Tip: Divide your content material into two teams: finest performing natural content material (per channel), and your previous sponsored posts. This showcases content material produced in partnership with different manufacturers and your private content material creation fashion.
Use engagement, video views, and remark sentiment out of your social group to reveal why your content material has labored and the worth it brings to those that have interaction with it. Bonus factors you probably have any efficiency metrics to incorporate that transcend the highest of the funnel (e.g. Did your content material drive web site visits? If that’s the case, what number of? Did your content material embody low cost codes? If that’s the case, what number of redemptions did you see?).
Influencer Media Package Tip #3: Be Open In regards to the Varieties of Collaborations You are Wanting For
Transparency is essential for creator-brand partnerships, and it goes each methods.
On one hand, manufacturers needs to be open and trustworthy with creators about what kind of partnerships they’ll provide. Are they paid? Gifted? One-off or ongoing? All these particulars matter within the resolution making course of you, as a creator, goes via when figuring out whether or not you need to signal a model deal.
Equally, it’s vital to be open and trustworthy in regards to the sorts of partnerships that you really want with manufacturers. All of it begins with figuring out what your targets are, and what you might be prepared vs not prepared to compromise on. Don’t fear – this reply varies amongst creators, and sometimes is determined by a number of elements like:
- How established are you as a creator?
- How aligned are you with the model you’re pitching? (e.g. do you like the model a lot that you’re excited to work with them in any capability? Or is that this model seen as a extra transactional accomplice?)
- What are your targets as a creator? (e.g. are you interested by short-term monetary positive factors, or are you considering of working in direction of long-term partnerships?)
- What are your circumstances? (e.g. do you could have a number of content material streams already? And/or do you could have a staff to assist you?)
Sponsored content material and gifted collaborations are commonplace, and as you create higher content material and be taught to leverage your worth as a collaborator, different sorts of model collaborations might higher align along with your targets. As you sharpen your fashion and voice as a creator, your media package means that you can clearly talk these targets and the sorts of partnerships you’d wish to be thought of for, in addition to place you as a stand-out creator within the influencer panorama.
Whereas being hyper clear about this facet would possibly get you some “rejections”, it’s vital to keep in mind that your time and work are useful and worthy of standing up for. Moreover, generally you possibly can even flip a “rejection” right into a dialog.
“If a model comes again with a suggestion that’s decrease than anticipated, it’s not a nasty factor! It means a dialog is opening as much as talk about and discover a center floor. Keep in mind, it’s a partnership which implies there are two folks concerned.” – Katie Beth Miedaner (@cappybears), Influencer and Particular Wants Pet Advocate
If you wish to dive deeper into particular methods for navigating model offers, take a look at this text “ 5 Guidelines for Influencer Negotiations”, which is filled with useful ideas for each manufacturers and creators.
Influencer Media Package Tip #4: Embody Basic Efficiency Metrics and Viewers Demographics
As you construct your influencer media package, sustaining up-to-date efficiency metrics to your content material on every channel is essential. It retains you conscious of how your content material performs and helps talk to manufacturers how your worth and contribution interprets within the digital house. Present your strategic aspect by selecting metrics which are each commonplace in apply and people who have the best influence for every content material format.
Some efficiency metrics which are good to share:
- For static posts: common attain and/or impressions, and engagement charge are good. Additionally, common remark charge, and remark sentiment.
- For movies: longest watch time (this indicators viewers retention) and common video view charge. Common remark charge and remark sentiment can be good to share right here.
- Viewers demographic knowledge like location, age, curiosity, gender, and extra.
Professional Tip: Together with viewers demographic knowledge showcases the potential market that manufacturers can activate and attain via your content material. Keep in mind: these metrics are a part of the presentation that influences manufacturers to ascertain new or refreshed collaborations with you. Maintaining these metrics updated empowers you to speak your worth proposition with confidence.
Influencer Media Package Tip #5: Spotlight Previous Companions
Creators perceive the ability of referrals and social proof higher than anybody. That’s a giant a part of what “affect” is, in any case.
Identical to some other sort of job, references matter within the creator world. Manufacturers are eager to know who you’ve labored with, and the way it went. In fact, in contrast to different job sorts, you might have some restrictions about what you possibly can share (e.g. you in all probability received’t have the ability to share how a lot you made for a selected model deal), however attempt to share as a lot as you possibly can!
Some potential issues to incorporate in your influencer media package that gives some social proof/referral energy:
- Names of previous model companions
- Testimonials or quotes out of your model point-of-contacts, detailing how nice it was to work with you
- Samples of previous model campaigns that you just produced or have been aside of
In case you’re discovering that you just’re a bit of too restricted on what you possibly can share, resulting from NDAs or guidelines of propriety, you will get a bit of artistic and as an alternative share:
- Varieties of manufacturers you’ve labored with prior to now (then the advertising and marketing staff you’re pitching can go piece it collectively)
- Manufacturers you could have affinity in direction of (to provide them a way of what your audiences are used to seeing/participating with)
Professional Tip: Contemplate highlighting previous partnerships with manufacturers which are exterior your outlined trade. Many manufacturers need to work with creators who’ve feeds that aren’t as saturated with competitor content material. To do that they typically search for creators which are exterior their trade. For instance, magnificence manufacturers partnering with athletes or vogue creators; skincare manufacturers partnering with comedians; beverage manufacturers partnering with road interviewers or dancers; and so forth.
Influencer Media Package Tip #6: Have Extra Than One Media Package
Just like how job seekers leverage custom-made resumes, creators profit from having a number of influencer media kits. It’s possible you’ll think about creating an influencer media package for every trade that you’re considering (magnificence, vogue, meals and bev, and so forth.), and for various model sizes (small/indie model vs world enterprise).
Sustaining a library of those kits permits for constant updates and focused tailoring to particular model collaborations. This proactive method ensures you are all the time ready, whether or not pursuing new partnerships or refreshing current ones. Bells, whistles and non-essential design selections apart, utilizing a versatile, but commonplace influencer media package template that means that you can make updates as needed helps you streamline this course of.
