Do you know that 60% of all international on-line gross sales now occur by cell commerce? With cell app push notifications, you possibly can successfully attain prospects and increase your gross sales.
This weblog will discover the advantages of push notifications, the best way to use them successfully in promotional campaigns, and the benefits Dotdigital provides should you’re trying to leverage this highly effective advertising and marketing channel.
What are cell app push notifications?
Cellular app push notifications are quick messages despatched instantly from an app to a person’s gadget, even when the app isn’t actively in use. They seem as popovers on the lock display or notification bar, attracting person consideration and delivering essential data. Not like emails that may get misplaced in inboxes, push notifications have excessive visibility and generally is a highly effective software for engagement.
Three advantages of cell app push notifications
Cellular app push notifications can increase your app advertising and marketing success. Let’s delve into three key advantages:
- Increase person engagementÂ
Push notifications maintain customers knowledgeable about thrilling developments inside your app. Think about notifying them a few limited-edition product launch or unique app-only reductions. These messages land instantly on their telephones, driving them again to the app and fostering continued engagement.
- Improved person retention and re-engagement
Protecting customers actively utilizing your app is essential. Push notifications will be strategically used to win again lapsed customers or remind them of unfinished duties. For instance, sending cart abandonment reminders can nudge customers to finish their purchases. Moreover, celebrating person achievements throughout the app by push notifications fosters loyalty and encourages them to maintain coming again for extra.
- Elevated conversions
Push notifications are a conversion powerhouse. Promote limited-time provides and reductions to incentivize downloads and purchases. A well-timed push notification reminding customers of a flash sale can flip app downloads into paying prospects.
A seamless cross-channel strategy is essential to a profitable cell app advertising and marketing technique. Right here’s how a sportswear model can leverage push notifications inside a promotional marketing campaign:
Stage the joy
E-mail (1 week earlier than sale)
Goal lapsed prospects with an electronic mail teasing the upcoming sale and providing them unique early entry in the event that they obtain the model’s app. This electronic mail piques their curiosity and incentivizes app downloads.
Re-engage dormant customers
SMS (mid-week)
For customers who haven’t opened the e-mail, ship a well timed SMS reminder concerning the limited-time sale and the early entry profit by the app. This rekindles curiosity and captures those that may need missed the e-mail.
Drive last-minute gross sales
Push notification (24 hours earlier than sale)
Ship a ultimate push notification to all customers, granting them early entry throughout the app 24 hours earlier than the overall sale begins. This creates a way of urgency and exclusivity, driving a surge in app visitors and gross sales.
By combining these channels, the sportswear model creates a cohesive buyer journey. The e-mail ignites preliminary curiosity, the SMS acts as a mid-campaign nudge, and the push notification delivers the ultimate name to motion, driving gross sales and app engagement.
How Dotdigital prospects can leverage cell push notifications
Dotdigital empowers you to unlock the complete potential of cell push notifications. Right here’s how:
Seamless integration
Push notifications combine seamlessly along with your present advertising and marketing channels. This implies you possibly can design cohesive buyer journeys that mix electronic mail, SMS, and push notifications for max impression.
Segmentation and personalization
Dotdigital permits you to phase your person base and ship focused push notifications based mostly on demographics, preferences, and previous conduct. Think about sending low cost alerts on trainers to customers who’ve proven curiosity in that class – this degree of personalization enhances the person expertise and will increase the effectiveness of your campaigns.
Actual-time analytics
Observe the efficiency of your push notifications throughout the Dotdigital platform. Acquire helpful insights into open charges, click-through charges, and conversions. This information empowers you to optimize future campaigns and maximize your return on funding.
Price-effective messaging
An additional benefit for Dotdigital customers? Sending push notifications received’t have an effect on your messaging allowance throughout the platform. This lets you leverage the facility of push notifications with out worrying about further prices.
By leveraging Dotdigital push notification capabilities, you possibly can create a sturdy cell advertising and marketing technique that drives engagement, retention, and gross sales on your enterprise app.
Begin utilizing cell push notifications at this time
Cellular app push notifications are important for enhancing your cell advertising and marketing technique. They’ll increase person engagement, enhance retention and re-engagement, and enhance conversions, making them a strong software for serving to your model develop. By seamlessly integrating push notifications along with your different advertising and marketing channels, reminiscent of electronic mail and SMS, you possibly can create a complete and cohesive buyer journey.
