Fascinating Examples of Out-of-the-Field Advertising Concepts [Marketing Update]

Domino’s Goes Actual Time

The primary instance got here from Domino’s Pizza. Again in April 2009 on the Advertising Replace, we talked about how Domino’s was taken without warning by an

unlucky YouTube video

. We have additionally mentioned the corporate’s reinvention by means of a sequence of revolutionary advertising campaigns together with a

model new pizza recipe

. Now Domino’s has gone one step additional and brought its

advertising efforts actual time

by permitting reside Twitter feedback from its prospects to be displayed on a billboard in Instances Sq.. 

In keeping with Mashable, “The marketing campaign, which runs from Monday till August 23, will embrace buyer feedback — good, unhealthy, or impartial — on a 4,630 square-foot billboard. The feedback, that are filtered for unhealthy language and appropriateness however not for sentiment, are culled from 

Domino’s Tracker

, which permits Domino’s prospects to trace the progress of their pizza orders on-line. Customers whose feedback are chosen additionally get a hyperlink to a video clip of their remark because it ran on the billboard.” 

Dominos is a good instance of an organization taking dangers by incorporating a extra real-time method and making an attempt out some new, out-of-the-box advertising. How might you employ real-time techniques to

experiment in your advertising

? 

Jonathan’s Social Experiment

Our second is not about an organization doing loopy, out-of-the-box advertising, however about a person making an attempt one thing loopy and an organization’s response. Final week, Jonathan Stark began a

social experiment

by placing a duplicate of his Starbucks card on the web utilizing a cell app code, and welcoming anybody to make use of it.

He defined it as an identical idea to the 

“take a penny, depart a penny”

 trays at comfort shops within the U.S., and that he was adopting related “get a espresso, give a espresso” terminology for his card. In keeping with

CNN

, “As of Monday afternoon, he stated, $3,651 had been spent on the cardboard, which he began with a $30 steadiness. At the very least 177 folks had donated cash to it.” 

Whereas Jonathan’s experiment is a good instance of somebody doing one thing loopy and out-of-the-box on the web, he’s utterly unaffiliated with Starbucks. Nevertheless, Starbucks’ response to the experiment confirmed the corporate understands you need to encourage your neighborhood to become involved and promote your model. In an electronic mail to CNN, Gina Woods, director of govt communications for Starbucks, stated, “We predict Jonathan’s undertaking is admittedly fascinating and are flattered he selected Starbucks for his social experiment. We’re curious to see how his undertaking continues to evolve.”

As a marketer, what sort of fascinating

social experiments

might you attempt on behalf of your organization? How might you get your neighborhood engaged and advertising in your behalf?