Watching these items can stop you from following an outdated technique to failure.
“The best hazard in instances of turbulence isn’t turbulence itself, however to behave with yesterday’s logic.”
–Peter Drucker
The worldwide consultancy’s large, slick deck featured a “can’t-miss” technique that promised “hockey-stick” development and income projections.
What may go improper? A lot, because it turned out.
Technique deck in hand, we got down to craft our set of OKR targets to ship in opposition to it, and began pursuing the technique by means of the advertising and gross sales networks.
Fortuitously, our VP of Product was skeptical from day one.
One of many numbers we had mentioned keeping track of was “Buyer Acquisition Price,” (“CAC”), all the time a vital space of focus in any advertising effort. After the Key Outcomes nonetheless didn’t budge over a number of quarters, they dug into the numbers, and found the technique was bringing in solely a fraction of the meant revenue per sale.
Removed from being the “assured” revenue generator promised, we had been alarmed to find we had been digging a deeper gap with each new buyer.
