Jennifer Christ, a long-time analyst and analysis supervisor at The Freedonia Group and Packaged Information, just lately gave a keynote deal with on the Ohio Meals Business Summit in Columbus, Ohio.
With 25 years of expertise sizing markets, forecasting demand, and monitoring developments, Jennifer has authored greater than 90 research, and her evaluation has appeared in The Wall Road Journal, The Washington Publish, The New York Occasions, and plenty of different business publications and media retailers.
Her presentation was titled “The Packaging/Packaged Items Connection: Insights on How Packaging Influences Alternatives within the Meals & Beverage Market.” Jennifer famous, “Tendencies in packaging and packaged meals and beverage merchandise are intertwined. Adjustments in packaging can permit meals and beverage processors to deal with shopper preferences and desires. Equally, adjustments in issues like how, when, and the place folks eat their meals can affect the kind of packaging wanted for a given product.”
Drawing on current business research from each The Freedonia Group’s packaging protection and Packaged Information’ meals and beverage evaluation, in addition to proprietary shopper survey information from the Freedonia Group and Packaged Information Nationwide On-line Shopper Survey, Jennifer mentioned a wide range of key subjects:
- Defining “sustainable packaging” and optimizing for particular company objectives
- Options customers particularly search for when contemplating sustainable packaging
- Balancing sustainability objectives with value and performance
- Shopper perceptions of the eco-friendliness of assorted packaging supplies
- Utilizing packaging to cut back meals waste
- How packaging design can talk a dedication to sustainability, together with the use buzzwords on labeling, recycling directions, third-party certifications, and QR codes
- Shopper use patterns: understanding how and the place folks eat meals
- Designing packaging to cater to particular demographics, similar to vegetarians & vegans, households with youngsters, clean-label customers, and snackers
- Adapting packaging must e-commerce and residential supply
“There is no such thing as a one excellent packaging answer,” Jennifer defined. “By retaining in thoughts company objectives, the significance of perform, value concerns, and their goal market, packaged meals and beverage suppliers could make your best option for his or her wants.”
To entry extra details about sustainability within the meals and beverage packaging business, remember to take a look at the report US Sustainability in Packaging.
For those who want a extra detailed have a look at a particular market, The Freedonia Group has revealed experiences overlaying a variety of packaging markets, together with US beverage packaging and US meals packaging, in addition to extra focused classes.
As well as, Packaged Information affords intensive market analysis on the US meals and beverage market.
About The Freedonia Group and Packaged Information
The Freedonia Group, a division of MarketResearch.com, is a premier worldwide enterprise analysis firm, offering market forecasts, business developments, and market share data. From one-person consulting companies to international conglomerates, our analysts present corporations with unbiased, dependable business market analysis and evaluation to assist them make essential enterprise selections. The Freedonia Group’s manufacturers additionally embrace Packaged Information, a trusted supplier of shopper market analysis on meals & beverage, pet merchandise & providers, and monetary providers, and Simba Data, the main authority for market insights on training {and professional} publishing.
