Final Friday marked 20 years of Marketoonist. On October 21, 2002, I printed my very first advertising cartoon, then known as Model Camp. It was a cartoon on the 8 Varieties of Model Managers.
I had simply began as an Affiliate Advertising Supervisor at Basic Mills, engaged on Yoplait. I emailed this primary cartoon to 35 co-workers from my cubicle on the 4th flooring, linking to a publication sign-up.
I imagined this advertising cartoon collection can be primarily for my co-workers within the workplace. However I quickly began listening to from individuals working in advertising in all kinds of firms all around the world. I discovered all of us share related tales and experiences on this humorous advertising trade of ours (and enterprise basically).
Advertising is consistently in a state of flux, with an limitless stream of shiny new issues to distract us. However the extra issues change, the extra they keep the identical.
Over time, I’ve liked this communal feeling that we’re all figuring it out collectively.
I by no means imagined that this cartoon would have lasted 20 years, and positively not that it could evolve into my profession. I stored drawing as I labored at totally different firms (Basic Mills, Dreyer’s Grand Ice Cream (Nestle), Methodology Merchandise, HotelTonight) and somewhere else (Minneapolis, San Francisco, London).
In October 2010, I made the leap to deal with Marketoonist full-time, rising it right into a customized cartoon studio and giving keynote talks all over the world. This gave me the chance to satisfy a lot of you in particular person.
I largely need this cartoon collection to be a reminder to not take ourselves too critically. And I believe that laughing at a few of the humorous issues in advertising may help us grow to be higher entrepreneurs.
I’m grateful for all of you who’ve been studying this cartoon over time. Thanks for becoming a member of me on this journey and supporting me alongside the best way.
Later this week, I’ll share an interview with MarketingWeek on a few of what I’ve noticed on this 20-year journey, and the backstories on a few of my favourite cartoons during the last 20 years.
“If advertising stored a diary, this is able to be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs
Right here’s my first-ever cartoon on this collection, and some others that come to thoughts:
