The format of a web site jogs my memory of interstate building. Sure, I do know that’s bizarre, however the way in which roads are deliberately designed to drive site visitors to particular locations could be very very like web site format.
Typical web sites embrace a:
- Dwelling web page
- About Us web page
- Product pages
- Service pages
- Checkout pages
- Contact web page
- Coverage pages (returns, use, and many others.)
- Instruction pages (if essential)
- And others
Listed here are two issues to remember.
#1 – Hyperlinks to your whole inside pages can present up individually in search outcomes, or be shared by others on social media, and many others. Jogs my memory of exit/entrance ramps. So, individuals don’t all the time begin their journey in your website from the Dwelling web page. They will enter by any web page, together with your About Us web page.
#2 – Individuals join with tales. Individuals additionally need to know who they’re coping with. By telling your story in your About Us web page, you accomplish each duties: connecting with guests in a method they admire.
What’s the distinction between a Dwelling web page and an About Us web page?
The Dwelling web page is the hub of your web site. Consider it as a site visitors circle (roundabout). Individuals enter, and they’re launched to your enterprise then directed to a different place (your inside pages).
The About Us web page is the get-to-know-us part. That is the place you go into element about your historical past, progress, accomplishments, mission and different essential particulars. That is normally (however not all the time) in story kind.
Does a web site really want an About Us web page?
In a phrase? Sure.
Whether or not on account of curiosity, the need to attach, skepticism and even concern, your guests will need to know extra about you. For those who can, encourage, help, join with and reassure these individuals with helpful info and pleasant tales, you’ll maintain them in your website longer.
What do you place within the About Us web page in your web site?
The choices are virtually countless. Certain, you would possibly need to contemplate info like your:
- Firm historical past
- Mission
- Imaginative and prescient
- Leaders/Founders bios
- Worker introductions
- Buyer testimonials
- Group activism
- And so forth.
Nevertheless it’s the way in which you current the data that may really make an affect. Anyone can compile a listing of details and figures and dates on a web page.
Once you creatively join together with your viewers, your phrase alternative will land together with your guests you’ll interact with your enterprise willingly.
About Us Web page Examples that Spotlight 5 Types
Listed here are 5 spectacular About Us web page examples so that you can scoop some inspiration from. In case you are in search of examples of the way to write an About Us web page, you’ll possible discover it right here.
#1 – The Rationalization
© BowensIsland.com
The primary sentence of this web page hook to me. Why? As a result of it made Bowen’s Island sound like one thing particular… Possibly a secret that solely the locals knew about.
“To the uninitiated, the oyster joint on Bowens Island was a curiosity of kinds.” It goes on to clarify that this outdated, graffiti-laden shack was one thing supreme. One thing the locals understood. Then it offers the main points.
It is a nice instance of the way to write an About Us web page that provides website guests a glimpse at your enterprise in a method that’s intriguing and welcoming. It made me need to drive to Charleston, South Carolina only for dinner!
I encourage you to check their phrase decisions and sentence construction if you wish to apply this method while you write your About Us web page.
You don’t need to personal a restaurant. This might simply work for a mess of enterprise sorts.
#2 – The Timeline
© BenJerry.com
If your enterprise has a prolonged historical past behind it, that features some notable ups and downs, implementing a timeline About Us web page would possibly work properly for you.
Ben and Jerry’s ice cream selected to interrupt there 50-year historical past into a long time, and supply snippets of the perfect and the worst.
There’s not solely permits website guests to grasp the place you have been, what you’ve been by and the place you are actually, it additionally offers them a sense that they’ve been alongside for the trip.
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#3 – The Invitation
© Galatians62.com/
Dedicated to serving unsheltered veterans, Galatians 6:2 is a charity that accepts donations of cash, meals (perishable and nonperishable), clothes, and different items.
However you don’t need to be a nonprofit to put in writing an About Us web page like theirs.
Along with some basic components, together with info on their workforce, imaginative and prescient, and mission, Galatians 6:2 additionally presents an invite.
Their “Get Concerned” part offers info on how one can volunteer, donate and advocate for veterans who need assistance.
#4 – The Hub
© LifeIsGood.com
Life is Good® is a basic instance of an excellent About Us web page. They use it as a hub to supply snippets about:
- Their mission
- Their story
- Their group
- Their trigger
Then they hyperlink to extra info so website guests can be taught extra about each.
#5 – The Film
© CamdenJewelers.com
Within the fashion of such basic romance dramas together with The Pocket book and The Vow, the Camden Jewelers’ About Us web page resembles a film script.
Two childhood sweethearts, torn aside by struggle, go off to stay their lives solely to seek out one another once more, fall in love, and stay fortunately ever after.
The extent of element on this About Us web page offers you a glimpse into not solely the details of the corporate’s historical past, but in addition the personalities of the characters on this story.
It brings a stage of intimacy and connection that Hollywood screenwriters could be happy with.
You need to use this method, even when the enterprise proprietor/companions will not be married. This strategy works finest you probably have a mix of characters (aka founders) who stay by difficulties (collectively or aside) solely to seek out success in the long run.
Whether or not you utilize considered one of these strategies or one thing fully completely different, keep in mind that you're looking for to succeed in out to your goal buyer. Invite them to grasp extra about you and enlighten them on how they will grow to be part of your journey.
Have questions on these About Us examples or writing your About Us web page? Speak to me under!
Beneficial Studying & Instruments
- Combine & Match Copywriting Templates – With Dwelling, About Us, Merchandise and Service web page templates you may choose, select, combine & match your strategy to copy that communicates your model and converts guests to prospects!
- Storytelling That Sells – Prepared to spice up your likeability, belief, loyalty and conversions? I’ll present you the way to take the strategy main manufacturers use: creating partaking tales that join with and convert your prospects.
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