Interactive Posts: Steal these concepts and say goodbye to boring social media

By Rhonda Bradley April 9, 2024

Have you ever ever dreamed about waking as much as uncover that your model’s social media web page went viral in a single day?

Or that, inside a couple of months, you have been capable of construct a extremely engaged viewers that looks like an actual neighborhood?

Social media success occurs on completely different timelines, however there’s one factor you’ll be able to rely on: Interactive content material is among the most dependable methods to get there.

Whether or not you’re trying to develop attain and consciousness, develop your viewers, or drive site visitors and conversions, engagement is the important thing to creating it occur on social media. 

Hold studying for inventive and well-liked concepts on easy methods to create interactive content material on your model. You’ll discover concepts and ideas, plus insights, tales, and suggestions from individuals with first-hand expertise.

What’s interactive social media content material?

Interactive social media posts are any kind of content material that encourages customers to actively have interaction along with your content material. Interactive posts could take the type of movies, Tales, picture posts, adverts, or every other type of content material.

Some interactive content material makes use of textual content to encourage engagement, whereas others characteristic instruments or expertise akin to stickers, polls, and augmented actuality.

For instance, NP Digital makes use of polls, particularly on Instagram and LinkedIn, to encourage engagement from its viewers.

“Our favourite kind of interactive social media is polls – each on LinkedIn and Instagram – as a result of they permit our viewers to supply their enter on business traits, the place they’ll touch upon these posts so as to add additional context.”

– Kayla Bautista, Social Media Supervisor, NP Digital

On any social media channel, interactive content material may help increase your engagement charges, attain, and visibility within the feeds.

Why interactive posts matter

Interactive social media posts assist increase engagement charges on your model. These greater engagement charges ship a number of advantages:

• Lets the platform’s algorithm know that your content material is efficacious, usually leading to higher visibility in social media feeds for all of your model posts.

• Builds neighborhood by making a two-way dialog that makes your viewers really feel seen, heard, and appreciated.
• Encourages sharing, which exposes your content material to new audiences and boosts your model consciousness. 

• Offers your model with invaluable insights into your viewers’s opinions, preferences, ache factors, and favourite kinds of content material.

Greater than 5 billion social media customers spend a mean of 12 billion hours utilizing social media platforms each day. Most of them (these aged 16 – 64) go online to be in contact with family and friends, fill their spare time, and skim information tales. 

A good portion of social media customers additionally go online to view and work together with model content material like yours. 

Listed here are a couple of of the primary causes individuals use social media:

• 35% are in search of content material
• 27% are trying to find inspiration on what to do and purchase
• 26% are in search of merchandise to buy
• 22% need to see content material from their favourite manufacturers

The most effective methods to have interaction social media customers is thru interactive content material. This opens the door to conversions, gross sales, and site visitors that may generate actual earnings.

Interactive submit concepts for social media content material

Fundraising campaigns, UCG campaigns, and dwell movies are among the most profitable kinds of interactive social media content material (throughout all channels).

Fundraising campaigns

Fundraisers are an excellent alternative to share compelling tales associated to a trigger your viewers cares about. They encourage empathy and construct an emotional connection between you and your viewers. 

Interactive posts encourage individuals to become involved and assist make your fundraiser successful. 

Attempt the next interactive submit concepts to help your fundraiser:

• Quizzes in regards to the trigger
• Contests and giveaways that encourage individuals to share images or tales associated to the trigger
• Challenges just like the ALS Ice Bucket Problem and the Betty White Problem

UGC Campaigns

UGC (user-generated content material) campaigns encourage interplay by asking followers and clients to create, share, or work together with content material in your behalf. 

For instance, the Natura Marketa UGC submit beneath exhibits a typical UGC Giveaway contest. To enter its giveaway drawing, customers should tag two mates. 

UGC campaigns give your model attain and engagement a large increase as a result of they expose your model to new individuals and construct belief and credibility.

Different user-generated content material concepts embody:

• Picture/video contests with prize incentives
• “Caption this” challenges
• Fill-in-the clean prompts
• Testimonials and opinions

Priyanka Swamy, CEO & Founding father of Excellent Locks, says interactive content material, particularly UGC, helps her model construct neighborhood and higher perceive its viewers.

“With regards to social media engagement and outcomes, interactive content material performs an important function. One of many kinds of content material that I like probably the most is user-generated content material campaigns. 

We encourage our clients to submit their experiences and photos with our merchandise. Not solely does this assist us construct a neighborhood, nevertheless it additionally supplies genuine suggestions that resonates with our audience. “

Priyanka Swamy, CEO & Founder, Excellent Locks

Swamy shared the next suggestions for companies trying to increase their outcomes with interactive content material:

1. Create branded hashtags.
2. Host photograph challenges or contests.
3. Invite contributors to repost their content material.
4. Share their tales.
5. Provide incentives, like reductions or options, on our social channels.

Interactive video 

Interactive video creates a two-way dialog that makes viewers really feel like energetic contributors as a substitute of passive observers. 

Construct belief with followers by answering questions on your product. Generate extra leads by encouraging viewers to subscribe to your e-mail listing. Achieve invaluable insights by asking questions and inspiring dwell suggestions.

Different interactive video concepts embody:

• Dwell polls and quizzes
• Q&As
• Dwell contests and giveaways
• Product tutorials and demonstrations (encourage questions and reply them on the spot)
• Digital occasions
• Dwell stream purchasing

For instance, watercolor artist and product designer Kristy Rice makes use of textual content overlays to show Instagram Reels movies into interactive content material. “Remark ‘empty’ and I’ll DM you a hyperlink to buy!”

Interactive Fb content material

Twenty p.c of buyers start their search on Fb, the world’s most-used social media platform. To have interaction customers on Fb, contemplate interactive movies, Tales, and picture posts.

Interactive Fb submit concepts

On Fb, a number of customers like to observe and observe with out taking part. That’s why inspiring individuals to have interaction with interactive posts can go a good distance towards constructing a stronger connection along with your viewers.

This or That submit instance

Listed here are some concepts for interactive posts on Fb:

• Fill-in-the-Blanks: Current two choices and ask individuals to decide on their favourite.

• “This or That” Situations: Current two choices and let individuals select their favourite.

• Caption Contests: Publish a humorous photograph, and let your viewers compete for one of the best caption.

• Share Your Story: Encourage your viewers to share experiences associated to a brand-relevant matter.

• Polls and surveys: Let your viewers vote or take a look at their information in a playful method.

• Carousels: Encourage swipe-throughs with compelling carousel posts and adverts.

Interactive Fb Dwell video concepts

Dwell streaming video is a wonderful method to have interaction followers on Fb and Instagram.

Listed here are some well-liked Fb Dwell video concepts:

• AMAs (Ask Me Something): Host dwell Q&A classes and let viewers steer the dialog with questions and feedback.

• Espresso Clutch: Create informal, conversational classes targeted on a particular (brand-related) matter. Maintain espresso clutch classes at a scheduled time every week for one of the best outcomes.

• Dwell Tutorials/Demonstrations: Share DIY suggestions, host a dwell cooking class, share useful suggestions that solicit questions and feedback, or ask for enter in your subsequent product.

• Announce contest/giveaway winners: Construct pleasure with UGC content material, then announce your contest winners in a dwell video broadcast.

Interactive Fb advert concepts

Fb adverts present you the possibility to make use of augmented actuality and 360 movies to immediate engagement from viewers. 

Listed here are some partaking concepts for interactive Fb adverts:

• Instantaneous Expertise: A full-screen cellular expertise opens up when somebody faucets in your advert.

• Ballot Advertisements: Embrace interactive polls straight in your advert.

• Lead Advertisements: Advertisements that embody a lead era kind customers can simply fill out.

• Assortment Advertisements: Showcase a spread of merchandise and let customers faucet to be taught extra. 

• 360-degree Movies and Photos: Let customers discover merchandise or environments from all angles for a extra hands-on really feel.

• Quizzes & Trivia: Use a quiz format to coach customers about your product or model in a enjoyable method.

Interactive Instagram content material

Half of weekly Instagram customers need to see extra humorous content material, and greater than 45% of them want to see extra creativity, in accordance with a current Statista survey.

As you’re contemplating interactive Instagram content material, search for codecs that permit you to get inventive or humorous!

If you happen to’re trying to increase engagement on Instagram, run extra contests. Contest posts obtain 64 occasions extra remark engagement than every other kind of submit.

Listed here are some interactive submit concepts for Instagram:

• Contests or giveaways that require tagging or photos along with your model hashtag
• Picture contests, in-store contests, drawing, and giveaways
• Earlier than & after picture posts related to your model or product
• “Would you fairly” eventualities that allow individuals choose a facet

You possibly can flip any Instagram picture submit into interactive content material by asking the fitting questions or posing enjoyable challenges!

Senior health coach Benedict Ang says that challenges and contests carry out constantly properly for his firm, TotalShape.

Ang explains, “Whether or not it’s a health problem like a 30-day exercise program or a wholesome recipe contest, these sorts of initiatives actually get our followers excited and concerned.” 

He provides that engagement isn’t the one profit they get pleasure from, “After they see others taking part and sharing their progress, it creates a way of camaraderie and motivation. Plus, it’s a improbable method for us to showcase the effectiveness of our packages and interact with our viewers in a enjoyable and interactive method.”

Interactive Instagram and Fb Story concepts

Instagram and Fb Tales are a must-publish for any model trying to increase engagement on the platform. Its Story stickers allow you to flip each web page into an interactive expertise.

Finest interactive Instagram Story stickers:

• Ballot Stickers
• Quiz Stickers
• Questions Sticker
• Emoji Slider
• Countdown Sticker
• Point out Tag

Instagram Story stickers are an effective way to have interaction your viewers, and customers love partaking in Tales. 

For instance, Mercedes Benz and Chef Carla Corridor use questions, ballot stickers, and tagging in Instagram and Fb content material.

Steve Pogson, founding father of First Pier e-commerce progress company, says that interactive Tales make a huge impact for his manufacturers. 

“We deal with creating polls, quizzes, and ‘ask me something’ classes which are straight related to the model’s services or products.” 

For instance, Pogson used this interactive method for a skincare model, working each day polls about individuals’s skincare routines and preferences. “This not solely elevated story engagement charges,” he defined, “but in addition offered invaluable insights into the shopper’s wants and preferences, which additional knowledgeable the model’s advertising and marketing and product growth methods.”

Interactive content material for engagement, consciousness, and conversion

Interactive social media content material can drive huge engagement and consciousness on your model.

It will possibly additionally gasoline the numbers that matter most: conversion and gross sales.

Subsequent time you’re creating interactive content material on your social media pages, contemplate methods you may encourage viewers to subscribe to your mailing listing. For instance, you may use a hyperlink in bio device to embed an e-mail subscribe kind. Or point out that e-mail subscribers get unique reductions.

Encourage your social media viewers to subscribe to your e-mail listing accomplishes two issues:

1. Offers you a method to nurture leads by means of your advertising and marketing funnel, finally resulting in extra gross sales.
2. Grants you “possession” of your social media followers, including them to a platform the place you personal all the info. If the social platform ever will get shut down, or in the event you can’t entry it, your e-mail knowledge will permit you to keep in contact along with your viewers — eternally.

At AWeber, we specialise in serving to you flip leads into gross sales with e-mail advertising and marketing, touchdown pages, and hyperlink in bio pages. You’ll love our big choice of templates that allow you to create skilled touchdown pages, e-mail sequence, and ink in bio hubs in minutes.

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