Based on a brand new Pew Analysis Middle examine, roughly half of U.S. grownup TikTok customers haven’t posted a video and almost two-thirds haven’t equipped bio particulars.
The Pew Analysis Middle is a Washington, D.C.-based suppose tank specializing in U.S. and international social points, public opinion, and demographic developments. The aim of Pew’s TikTok evaluation was to achieve perception into customers’ views of and behaviors on the positioning and the way their opinions would possibly range primarily based on posting exercise.
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Per the Pew Analysis examine, whereas 70% of grownup customers have altered their account nickname from the one supplied by the platform, an equal share haven’t added any content material to the bio.
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Roughly 85% of grownup TikTok customers discover the content material on their “For You” web page to be at the least considerably attention-grabbing, with 40% describing it as both extraordinarily or very attention-grabbing. Solely round 14% take into account their “For You” content material uninteresting.
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A Pew Analysis examine from December 2023 discovered solely 38% of U.S. adults and 18% of youngsters supported a authorities ban on TikTok.
