Annual report 2021 — Stripo.e mail

Howdy everybody!

Right here at Stripo, we respect traditions. Which means that at this time, the final day of the yr, we’re reviewing 2021 and sharing with you some knowledge that’s vital for us.

Earlier than we dive into the stats and information, let me thanks for being with us all this time. Thanks in your assist, in your time, and for selecting us.

Stripo 2021 in numbers

Yep, it is vitally predictable to start out the evaluation with numbers. However the numbers themselves are very shocking 😉

• 12 597 615 emails exported which makes 32 876 exports a day;

• 1 191 617 emails created;

• 23 888 AMP emails created, which is 4X occasions greater than in 2020!;

• 227 800 content material modules saved;

• 40 183 assist tickets solved;

• 24 minutes spent by a person on 1 e mail, on common.

You could ask why the variety of exported emails is 10 occasions increased than the variety of constructed emails. As a result of our customers don’t must at all times create these emails from scratch as they’ll copy, edit, and reuse beforehand constructed emails. This does velocity up e mail manufacturing.

This is without doubt one of the explanation why on common it takes a Stripo person 24 minutes to construct an e mail.

Buyer success tales

In 2021, we ran a sequence of interviews with our prospects. They shared what they preferred concerning the Stripo editor.

It appeared that point saving is what all of them preferred the very best. 

For example, some customers talked about that now it takes them one hour as an alternative of 16 to construct and export an e mail to an ESP of their alternative on account of Content material Modules and direct integrations. 

Not solely did we ask our purchasers about what they preferred, but additionally what they disliked or lacked within the Stripo editor. And as soon as they shared their suggestions, we hurried so as to add these options to the editor. They’re listed beneath.

New options added

Although we at the moment are actively engaged on the brand new model of the Stripo editor, which I’ll let you know about later, we nonetheless handle to launch new options to make the present model of the editor much more helpful for our purchasers.

Integrations with new ESPs and bulk exports

This yr, we built-in with 19 ESPs and CRMs.

However why would you care about direct integrations when you’ll be able to obtain your e mail as HTML and import it into your ESP? As a result of direct integration eliminates the necessity to regulate e mail to an ESP after export — it’s accomplished mechanically. 

Direct integration additionally permits bulk exports. What does it imply? You push any variety of templates (say, 20) to your ESP with just a few clicks. On this put up, we confirmed intimately the way to do it.

Let me share my proud second with you:

We now are the technical companions of Amazon AWS. In 2020, we turned tech companions of AWeber, Mailchimp, and HubSpot. Sounds spectacular, huh? 

400 new e mail templates

In 2021, we added over 400 e mail templates to our assortment. Now there are nearly 900 of them. 

Our templates are divided into teams and classes: Seasons, Sorts, Trade, and Options. Our assortment has e mail templates for any objective, of any kind, and any vacation, together with emails with AMP and interactive content material. We’ve over 200 e mail template classes, 80 of them had been added in 2021. In Stripo, you’ll positively discover a template that meets your wants.

Why did we do this?

As a result of our purchasers of their suggestions talked about that they discover the templates helpful:

• some use them as a base for future e mail campaigns;

• some use them to get impressed;

• some even use templates for checks — to see how sure e mail components render on gadgets with the Darkish Mode.

Our templates acquired 2.3 mln views in 2021 alone. 

The Stripo E mail Translate possibility

Like we talked about above, our purchasers shared with us what they preferred about Stripo and what they needed us so as to add to our device. And the “E mail Translate” possibility was certainly one of them.

Now with this selection, you’ll be able to produce emails in 10 languages unexpectedly. You design one single e mail, select your supply language and as much as 10 goal languages — and Stripo creates a replica of this e mail in 10 totally different languages. We use Google Translate for these functions. However if you happen to like, you’ll be able to pull translations (supplied by your workers translator) from XLS information proper into emails — the system will put all texts into needed components of emails. That is only the start. We’re going to develop our E mail Translate service. Keep tuned — the magic is but to come back!

Good components

What are the Good components for? It permits constructing a product card with the design you actually like with just some clicks!

All it’s important to do is paste a hyperlink to your web site, and Stripo by itself pulls product picture, product description, and product title into your promo emails. You might be welcome to make use of this selection for e mail digests, as effectively.

What we do to take care of the secure efficiency of the editor

Although we’re engaged on the brand new editor, on the brand new options for the present model of the editor, our primary priorities are to take care of the secure efficiency of the editor and purchasers’ knowledge safety.

To take action, we:

• mounted 538 bugs;

• discovered and instantly mounted 136 vulnerabilities;

• handed the Safety take a look at by Bishop Fox.

The Stripo Academy

Onboarding is essential. That is why we determined to launch our personal on-line academy. There, we intimately clarify to new customers the way to work with Stripo:

• the place to start out;

• the way to work with Stripes, Buildings, aka Rows, Containers, and so forth;

• the way to use Modules.

Put merely, we present the way to get essentially the most out of Stripo in as little time as potential.

The New Stripo editor

Final yr, I introduced that we began engaged on the brand new model of the Stripo editor. It is a large undertaking that’s nearly completed. The brand new Stripo shall be launched within the Spring of 2022.

On condition that we’re releasing new choices steadily and they’re obtainable on the “New Stripo” web page, you can provide them a try to see what the brand new editor’s gonna be like.

What’s the usage of the brand new editor?

It’s gonna be extra intuitive and easy, but extra versatile. Let me spotlight simply among the Most worthy options:

• the actual WYSIWYG editor — means that you can change between the desktop, pill, and cell modes whilst you’re designing an e mail message within the editor;

• Darkish Mode UI — means that you can preview emails with the eyes of these subscribers preferring the Darkish Theme by switching the editor Preview mode from the Darkish mode to the Gentle mode and again;

• time- and cost-efficient e mail manufacturing — all the brand new options are aimed to allow you to construct emails manner quicker than ever earlier than;

• the E mail Accessibility precheck — colour distinction, lacking alt texts, improper alignment, and so forth. — the brand new Stripo will spotlight all of these earlier than you export an e mail template/message in order that your emails are accessible to every subscriber of yours;

• co-editing and commenting — like in Google docs. And naturally, customized person roles and permissions — every colleague may have their position and stage of entry which you set to them based on their abilities.

Closing ideas

We’re very grateful for an additional nice yr collectively. All of the adjustments that we do to our editor are solely potential due to your assist and sincere suggestions. Collectively, we’re constructing essentially the most user-friendly and most handy e mail builder ever. Thanks in your assist and your suggestions, thanks for being with us.

When you’ve got any options or considerations relating to the present or the brand new model of the Stripo editor, please tell us.