10 Survey Electronic mail Examples I Love (for Your Inspiration)

I lately had a pleasing expertise at a neighborhood restaurant. Everybody I interacted with was pleasant, the service was quick, and my meals was glorious.

Not lengthy after I bought dwelling, I noticed an e mail from the restaurant within the inbox. It was a request to take a survey to inform them about my expertise. And I used to be greater than thrilled to share my optimistic suggestions.

As a bonus, I used to be additionally entered to win a present card only for sharing my opinion.

For companies of all industries and sizes, sending surveys is important. Surveys inform all the pieces from buyer expertise to product ideation to advertising technique. However you want to ensure you’re distributing them the best manner.

Whether or not you need to gather information for market analysis or run a buyer satisfaction survey, selling your survey in an e mail is a direct method to generate responses.

Beneath, I compiled an inventory of the very best survey e mail examples I’ve obtained from corporations. I additionally broke down the profitable components of those emails and created a template so that you can ship your survey e mail.

The Greatest Survey Emails: 10 Examples to Copy

To seek out the very best survey e mail examples, I scoured my inbox. Why? I needed to see surveys that bought an precise buyer (me) to open the e-mail and reply to the survey.

And since survey emails come in several shapes and varieties, I’ve organized them into the next classes:

• Rewards-based.
• Time-based.
• Requesting assist.
• Embedded.
• Survey reminder.

Listed here are my favourite survey emails that landed in my inbox and the weather I feel it’s best to emulate in your following emails.

Rewards-Primarily based

1. Birdy Gray

Topic line: Your likelihood to win $1,000!

I discovered myself on the Birdy Gray web site quite a bit final yr (shout out to my fellow 2024 brides) and finally grew to become a buyer, so, naturally, I ended up on their e mail advertising checklist.

The bridesmaid gown firm lately despatched a survey to its checklist that provided an opportunity to win an Amazon present card price $1,000.

Birdy Gray is aware of that asking for suggestions means asking folks to take day trip of their days (10 minutes, to be actual) so that they get proper to the purpose.

The physique copy is brief, and the reward is bolded to emphasise the potential winnings chances are you’ll get by finishing the survey. I additionally admire how massive and clear the CTA button is.

What I preferred: $1,000 is some huge cash for anybody, however this reward is very attractive for brides whose funds could also be taking successful from planning a marriage.

2. Contra

Topic line: $500 to your ideas on pricing 🤑

This survey e mail instance from Contra leads with the reward. Making “$500” the very first thing folks see within the e mail’s topic line is an effective way to seize subscribers’ consideration instantly.

I additionally just like the personalization and rationalization for why they’re operating a survey — to assist them construct a product that “will get you paid what you’re price.” As a freelancer, that is music to my ears.

Contra is a software for freelancers, they usually make that clear in all of their messaging, together with this survey e mail.

What I preferred: The graphic within the e mail’s physique is eye-catching and on-brand with Contra’s total model. Extra importantly, the picture hyperlinks to the survey.

That is an thrilling method to immediate subscribers to take the research, particularly contemplating it poses a query.

Time-Primarily based

3. H-E-B

Topic line: Inform us what you suppose – 3 min survey

In the event you’re unfamiliar with H-E-B, it’s a Texas-based grocery chain. Final yr, Meals & Wine even named it the very best grocery store within the US.

And I’ve bought to say, the shop’s e mail advertising is as high tier as its nationwide rating. I store at H-E-B weekly, each in-store and curbside, and I obtain this survey e mail after each curbside order pickup.

Within the topic line, it’s smart to let subscribers know that the survey shouldn’t take greater than three minutes to finish. The physique copy is obvious and simple, too.

It begins with a query to get you pondering, then prompts you to take the survey to assist them enhance your future journeys to the shop.

What I preferred: The grocery retailer sends this survey e mail earlier than I depart the parking zone, growing the possibilities that I’ll reply whereas my expertise is on my thoughts.

4. Quince

Topic line: Query for you

Whereas the topic line for this e mail from Quince doesn’t explicitly say how lengthy the survey will take, to me, it’s implied. After I learn the topic line, “Query for you,” I count on to reply one fast query.

Your entire e mail is brief and candy, from the topic line to the physique copy. It even consists of an opportunity at a reward for finishing the survey: a $50 present card.

In my expertise, present playing cards are a superb method to entice clients to finish your survey.

What I preferred: This e mail virtually appears like a private e mail from a co-worker once I see it in my inbox. Some folks could not like this as a result of it doesn’t stand out as a lot as different model advertising emails, however I admire the simplicity.

Requesting Assist

5. Superpath

Topic line: 🚨 We’d like your assist: Our annual wage survey is stay

There are a handful of conditions the place I feel it’s applicable to make use of the pressing alarm emoji (your retailer’s 20 % off sale will not be one among them), and this e mail from Superpath suits the invoice.

Superpath is a membership group and an unbelievable useful resource for the content material advertising trade.

Yearly, they launch a wage survey that helps content material entrepreneurs (full-time workers and freelancers like myself) perceive market charges and negotiate higher pay.

To conduct this survey, Superpath wants information from the group, they usually ship emails just like the one above to generate responses.

What I preferred: Superpath is community-driven, so it is smart to be clear when asking the group for assist. In any case, the survey outcomes can be informative for group members, so we’re blissful to contribute.

6. Spindrift

Topic line: Your concepts, our subsequent taste. Assist Spindrift create the subsequent massive factor!

As an alternative of asking for suggestions, glowing water model Spindrift took their survey e mail additional by asking clients to assist them select which flavors so as to add to their lineup.

Placing your clients within the driver’s seat creates a way of pleasure. Utilizing “your concepts, our subsequent taste” within the topic line is a compelling method to improve e mail open charges.

In the event you’re a fan of the model, collaborating on this survey can be a enjoyable method to get entangled and have a voice within the model’s future merchandise.

What I preferred: Fairly than providing an opportunity to win a present card or a big sum, Spindrift reductions your subsequent buy for finishing its survey.

This assured reward ensures respondents get one thing in return for the time spent offering suggestions.

Embedded

7. Wave

Topic line: Would you suggest Wave?

Need to improve the variety of responses to your survey? Embedding your survey inside the e mail makes it even simpler for purchasers to reply as a result of it reduces the steps they need to take to take part.

Take the survey e mail I obtained from my invoicing software program, Wave.

For starters, I like that it’s customized with my first title. Second, it’s an easy e mail asking me to rank how seemingly I’d suggest Wave to a buddy.

If you click on on Wave’s embedded survey, it hyperlinks to a survey touchdown web page the place you’ll be able to add extra detailed suggestions earlier than you submit your response:

What I preferred: As a Wave consumer, I can inform that this e mail survey got here from the platform as a result of the branding is constant.

This familiarity reassures me that the survey is legit and never spam and that Wave cares about the way it presents itself to its clients.

8. Mangools

Topic Line: Mangools wants your assist!

Mangools, an web optimization software I used to make use of, despatched this survey e mail to gather suggestions from former clients. The message is brief and to the purpose, however you’ll be able to reply to the survey instantly because it’s embedded within the e mail.

The query on this e mail is simply one of many survey questions. Clicking on the embedded survey query results in the whole eight-question survey on Typeform.

On common, individuals are keen to reply between seven to 10 questions when finishing a survey, so this survey from Mangools hits the candy spot.

What I preferred: Apart from the comfort of the survey being embedded within the physique of the e-mail, I preferred how fast it was to reply. This survey solely took me a few minute to finish (one minute lower than the estimated time they listed!).

Survey Reminder Emails

9. Accounting As we speak

Topic line: Your reminder to take our survey

The primary line of this e mail from the publication Accounting As we speak sums up precisely why it’s essential to ship a survey reminder: all of us get busy.

Emails get misplaced in folks’s inboxes, particularly emails from manufacturers, so it’s a good suggestion to ship a couple of reminder emails for surveys that have to be accomplished by a particular date.

This survey reminder e mail provides a easy message and nudges clients to take their survey.

The e-mail additionally outlines the alternative ways to take the survey — both click on the CTA button or copy and paste the survey hyperlink in your browser — and what respondents will obtain for his or her time.

What I preferred: This was the primary time I’d seen an optionally available donation in lieu of a present card for collaborating in a survey. If you understand your clients are charitable, this could possibly be a superb method to encourage survey responses.

10. Adobe

Topic line: Reminder: Sam, Adobe wants your suggestions

Right here’s one other survey reminder e mail from Adobe I discovered in my inbox.

I discover reminder emails like this one useful as a result of, oftentimes, I miss the unique e mail. The topic line grabs my consideration by utilizing my title and refreshes my reminiscence concerning the survey.

The physique of the e-mail begins with a personalised introduction after which describes why they’re accumulating suggestions. I additionally like how Adobe used bullet factors to stipulate the potential prizes for collaborating.

Bulleted lists are a lot simpler to scan when you’re skimming an e mail.

What I preferred: As a continual worrier and overthinker, I admire the reassuring message on the backside of this e mail.

Adobe lets subscribers know that in the event that they full the survey, they’re mechanically entered into the drawing and might ignore the reminder e mail.

Tips on how to Write a Survey Electronic mail (+Template)

After analyzing survey emails from my inbox, listed below are the weather I’ve discovered work greatest. I’ve additionally included a template that you may copy to your subsequent survey e mail.

Topic Line

The purpose of selling your survey in an e mail is to generate responses, so the topic line is arguably a very powerful half. Provide you with a survey e mail topic line that entices your clients to not simply open the e-mail but additionally take the survey.

When brainstorming topic strains, think about what your purpose is. Do you need to gather suggestions to make their expertise higher? Are you in search of function concepts to your product?

Emphasize how vital your clients’ enter is by asking for his or her assist in the topic line.

In case your purpose is to get as many responses as potential to extend your pattern dimension, you’re in all probability providing a reward. On this case, spotlight the reward in your topic line.

In my expertise, seeing a financial reward in an e mail’s topic line makes me open it instantly.

Personalization

Personalization begins with addressing your clients by title, nevertheless it goes past that. Your surveys will produce extra particular and helpful outcomes if you’re sending them to the best folks.

Use segmentation to create totally different surveys for various situations. For instance, within the survey e mail instance from Mangools that I shared above, the survey was despatched to former clients.

Amassing suggestions from people who find themselves not clients of your product helps you perceive why folks left and what you might do to enhance your product or carry clients again.

Physique Copy

A survey from HubSpot discovered that 10-14 minutes is the ultimate size for a survey. Issue this in thoughts when writing your e mail physique copy — you don’t need to add extra time to the expertise when you don’t must.

Maintain your message brief and simple. Let your clients know that you just’re in search of suggestions and the way it will profit them. Bonus factors when you can provide them an estimate for a way lengthy the survey will take them to fill out.

Survey CTA

After you’ve satisfied clients to open your survey e mail, the subsequent most vital aspect is the survey CTA. You need to make it as simple as potential for purchasers to take your survey, so don’t conceal the hyperlink or bury the lead.

Add a transparent and easy-to-find CTA button to your physique copy. Or, higher but, embed your survey into the e-mail.

Emphasizing the Reward

In the event you’re providing a reward for taking the survey, wrap up your e mail with a reminder of what the reward is. Emphasize the reward by utilizing a daring font or a graphic so it stands out if individuals are skimming their emails.

Sending a Reminder

In the event you want responses or suggestions by a sure date, plan to ship no less than two reminder emails. Construction one as a follow-up to your unique survey e mail and one other as a “final likelihood” to reply.

Even when your survey doesn’t have to be accomplished by a sure date — for instance, when you gather buyer suggestions on an ongoing foundation — it doesn’t damage to remind clients to share their ideas.

Survey Electronic mail Template

Hello [First Name],

Your opinion is efficacious to us. To assist us enhance your expertise, we put collectively a brief survey so that you can share your ideas. It shouldn’t take a couple of or two minutes, tops!

The most effective half? You’ll be mechanically entered for an opportunity to win a $100 present card.

Please submit your response by 2024-03-06T12:00:00Z to be entered into the drawing.

Thanks!

[Your Team]

Sending Your Survey

Survey emails are a vital a part of buyer analysis. When you’ve gotten deeper data about your clients, their opinions, and their needs or wants, you’ll be able to tailor all the pieces out of your advertising to your merchandise to them.

In my expertise, the survey emails that I used to be most probably to take grabbed my consideration with a strong topic line, provided a reward and made it fast and simple to take part.

When sending your survey over e mail, bear in mind the important components of e mail construction.

Your topic line must be attractive and customer-focused, the reward (when you’re providing one) is emphasised, and the CTA to take the survey have to be easy and simple to seek out.