At Mintel, we all know that in an more and more dynamic enterprise panorama, leveraging insightful market analysis is extra important than ever. Current advances in generative synthetic intelligence (AI) and enormous language fashions (LLM) have enabled Mintel to as soon as once more outline what the way forward for market intelligence seems like. We’ve created a groundbreaking AI answer that can basically change how companies throughout the globe conduct their analysis.
Think about market analysis with out the wrestle. Think about a sooner, smarter and extra environment friendly means of conducting market analysis. Welcome to Mintel Leap.
Not like different consumer-grade generative AI instruments which can be educated on publicly out there information, Mintel Leap takes a wholly completely different method. What we’ve created is a closed-loop AI platform that’s constructed completely on Mintel’s propriety analysis and human evaluation.
So, what does this imply for you?
It signifies that your market analysis capabilities are radically enhanced at speeds, scales and specificity that you simply didn’t assume doable.
Whereas the facility afforded to us by AI enhances your analysis efficiencies, our analysts are nonetheless those who meticulously extract and analyse information from our syndicated analysis. Essential insights aren’t left to automation – it’s our experience that delivers the depth you want.
However Why Does It Matter: The Function of Know-how within the Way forward for Market Analysis
The function of know-how, significantly AI, in the way forward for market intelligence, is poised to be transformative. Regardless of some ambiguity surrounding the time period ‘AI’, Mintel’s reporting in The Way forward for Know-how reveals that over half of us possess no less than some data about AI. This consciousness is predicted to increase because the quite a few potential advantages of AI change into more and more evident.
Nevertheless, over half of customers who’re conscious of AI additionally increase issues that it has the aptitude of creating jobs redundant. Whereas some persons are spiralling about AI changing jobs, Mintel aligns itself with the view of economist Richard Baldwin who asserted that “AI gained’t take your job,” throughout a panel on the 2023 World Financial Discussion board’s Progress Summit, “It’s any person utilizing AI that can take your job.” Mintel takes the stance that AI as an alternative transforms the character of labor, facilitating effectivity and creating new alternatives and roles for individuals who perceive find out how to leverage AI applied sciences.
In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Mintel Leap stands as your organization’s gateway to transformative effectivity, aggressive benefit and gaining revolutionary insights instantly.
Remove the Obstacles and Acquire Easy Insights
As seasoned professionals, everyone knows that conducting market analysis is invaluable, nevertheless it additionally comes with challenges and frustrations.
The complexities of sorting via intensive statistics, making certain information accuracy, and figuring out a consultant audience might be overwhelming and time-consuming. To not point out the tight deadlines, excessive prices, and the speedy evolution of market dynamics.
That’s the place Mintel is available in. We reduce via the noise by crafting sturdy and insightful market intelligence, supplying you with a transparent perspective on the topical points that matter most.
For Mintel, ‘velocity to solutions’ has all the time been the cornerstone of delivering worth and ROI to our shoppers. The message was clear: velocity issues. In in the present day’s fast-paced world, our shoppers crave immediate solutions. That’s why we’re thrilled to introduce Mintel Leap, powered by our insights and the revolutionary capabilities of generative AI.
Mintel Leap is the first-to-market answer, providing industry-leading market intelligence that delivers strategic insights in seconds.
We created Leap to supercharge your market analysis.
Say goodbye to sluggish processes to excavate your solutions. Merely ask Leap a query and get catapulted to a reputable reply in seconds. Leap will provide you with again time, empowering you to innovate and develop your online business at unprecedented depths, scopes and speeds.
Leveraging AI to Conduct Highly effective Market Analysis
What makes Leap completely different from different generative AI purposes available on the market is that Leap is crafted with Mintel-only listed analysis and evaluation. It’s a closed-loop ecosystem, which means that the responses you obtain are generated solely from Mintel’s huge database of the newest proprietary information and perception. You’ll by no means be given any info not written by Mintel’s consultants. This ensures that we keep the belief that we’ve cultivated over the previous 50 years with our shoppers.
Neglect unreliable info, superficial statistics and inflated figures. Not like different AI instruments, Leap’s responses are grounded in human-validated information.
- High quality Knowledge
Our analysis crew conduct unique and authentic qualitative and quantitative analysis to seize real-world developments and shopper behaviour. - Professional Evaluation
Our analysts meticulously scrutinise this analysis, offering wealthy insights and interpretations of shopper and market developments. We repeatedly analyse cultural shifts, market developments and evolving manufacturers, empowering you with real-time insights to satisfy the ever-changing wants of your customers. - Human Oversight
Each output undergoes human evaluate, guaranteeing dependable and actionable information.
Solely then does this verified information enter into our Leap ecosystem. Leap is the right mix of algorithmic and human intelligence; our analysts curate the info, whereas the AI platform delivers their insights instantly.
What’s extra is that every Leap response is referenced again to its authentic supply within the footnotes, clearly exhibiting which report and analysts contributed to the perception.
How Does Mintel Leap Work?
After a radical analysis of various LLMs, we decided that ChatGPT suited our necessities finest.
Leap works by semantically trying to find your question via all the content material we now have listed. The LLM then pinpoints the closest blocks of Mintel content material in semantic which means and solutions your query.
To make sure you obtain essentially the most up-to-date info, Leap references insights from the latest model of a report.
Is Mintel Leap Accumulating My Knowledge?
We all know from our The Way forward for Know-how findings that over half of UK adults are involved about AI accumulating their information, so we made it one in every of our priorities that we’d not prepare any LLM on our content material and information, nor can we share your inquiries to the LLM. This dedication safeguards your mental property towards any potential harvesting, and it ensures that your requests don’t have any affect on what opponents see and vice versa.
The one monitoring that we do is to watch the standard of Leap’s solutions. Over time, we are going to proceed so as to add extra Mintel content material, enhancing Leap’s energy. As ChatGPT upgrades its efficiency, we are going to profit from its improved performance because of the means we’ve constructed Leap. This manner, we’re leveraging the very best of Mintel’s perception, our ever-growing content material, and the capabilities LLMs have afforded us.
The best way to Get the Most Out of Mintel Leap
The extent of solutions you get from Leap is intrinsically tied to the extent of element and specificity you present in your prompts. Leap depends on the context and particulars you present to generate significant responses. Exact immediate engineering provides you the potential to go from ideation to advertising technique in seconds.
Listed below are a couple of prompting ideas:
- Ask one query at a time
- Point out the market you’re researching
- Write full sentences
- Be particular
- Keep away from utilizing jargon, abbreviations and acronyms
All shoppers who subscribe to Mintel Leap are supplied with a radical onboarding course of designed to assist them maximise the advantages of Leap, together with a webinar on highly effective prompts.
What Our Purchasers Are Saying
Don’t simply take our phrase for it; see what our shoppers around the globe are saying about Mintel Leap.
“Mintel Leap has revolutionised our insights discovery course of. Since incorporating Mintel Leap into our workflow, our crew has skilled a major increase in effectivity and effectiveness.”
McKellen MA 马凯伦 – Common Supervisor of IMC, Ruder Finn
“Mintel Leap’s real-time response and hyperlinks to sources velocity up our processes enormously. A reliable AI that provides actual added worth, particularly for pressing requests”
Dr. Andrea Malgara – Managing Accomplice, Mediaplus Germany
Cease Looking. Begin Leaping.
So far as we’ve come, that is simply the primary iteration of Leap. Our shoppers’ suggestions is invaluable to gas Leap’s fine-tuning and steady enchancment. However what is obvious, is that Leap will rework the market analysis course of without end.
In a world the place know-how is advancing at an accelerated tempo, the adoption of AI is crucial. Leap is your gateway to transformative effectivity and aggressive benefit.
Get the solutions you want immediately with the identical unparalleled high quality and accuracy you’re accustomed to from Mintel. Cease looking out. Begin leaping.
See for your self and e book a demo in the present day. We promise that the second you see it, it delivers worth.
Should you’re a Mintel subscriber, communicate to your Account Supervisor, or just click on right here and a member of our crew might be in contact with you. Should you’re not a subscriber, however curious to be taught extra, e book a demo to see what Mintel Leap can do for you.
