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What’s Aspen Homosexual Ski Week?
Aspen Homosexual Ski Week (AGSW) is a
forty fifth Aspen Homosexual Ski Week Parade
All of the funds raised assist assist AspenOUT’s free psychological well being counseling, school scholarships, and grants to nonprofit organizations in the LGBTQ+ neighborhood.
AGSW has been utilizing our ecommerce answer for the previous 4 years and has lately adopted Lightspeed Funds as their fee supplier for ticket gross sales.
3,750+ individuals yearly come to Aspen to have a good time, make connections, and ski. The group additionally companions with native retailers and restaurant homeowners who assist assist the neighborhood, Lightspeed being one in every of them.
Aspen Homosexual Ski Week 2022
Let’s have a look at how AGSW makes use of Ecwid’s procuring cart to promote tickets in order to maximize funds for their nonprofit and develop their fundraising efforts.
Problem: Maximizing Funds as a Nonprofit
Lukas, the advertising and occasions coordinator for AGSW, emphasised the significance of optimizing income in the nonprofit sector. He defined, In a nonprofit world, it’s necessary to maximize donations, function on a small finances, and give the most again.
forty fifth Aspen Homosexual Ski Week Parade
Resolution: Ecwid by Lightspeed Supplies AGSW With a Value-Efficient Place to Promote Tickets
With an inexpensive and
forty fifth Aspen Homosexual Ski Week Parade
An Environment friendly Cost Supplier With Lightspeed Funds
- $100k
- income on a singular day processed and not using a hitch
To course of funds in its on-line retailer, the nonprofit makes use of Lightspeed Funds. With an enticing share price, Lightspeed Funds permits them to save on further bills that they may put towards their fundraising efforts.
Lightspeed Funds makes our accountant very comfortable. The speed is veryLukas Volk, Advertising and marketing and Occasions Coordinator, Aspen Homosexual Ski Weekcost-effective, and we get all of our funds launched in a well timed method with none holds or delays.
Given ASGW’s reputation and the sale of each particular person and weekly passes, important income is generated all at as soon as when tickets first develop into out there for buy. Lightspeed Funds releases all of these funds rapidly, no matter the quantity, and with none points.
A Seamless WordPress Integration
Aspen Homosexual Ski Week had constructed the web site for their occasion on WordPress and ranked extremely in phrases of search engine optimisation. The workforce was looking to combine a procuring cart onto their present web site — and Ecwid by Lightspeed has the functionality to do so fairly simply.
AGSW’s homepage constructed on WordPress, linking to their procuring cart to buy tickets
They merely added their procuring cart to their present website and began promoting their occasion tickets in no time.
Ecwid is a high quality product that’s simply manageable and very straightforward to arrange on WordPress. It is identical to marketed: you possibly can have a retailer working in minutes.Lukas Volk
A Buying Cart With out Pointless Charges
- >18%
- saved per ticket on service charges
Earlier than Ecwid, AGSW used a conventional
The executives then determined it was time to change to an on-line procuring cart, and that’s once they switched to Ecwid by Lightspeed’s procuring cart, which doesn’t cost any extra charges per sale.
Aspen Homosexual Ski Week tickets for sale on their storefront
Different Useful Instruments That AGSW Advantages From and Recommends
Deserted cart restoration emails: When somebody leaves objects in their carts, will get sidetracked, or falls right into a separate loop, ASGW sends deserted cart restoration emails. Sending potential prospects e-mail reminders helps encourage that last buy.
- $23k
- income recovered from deserted carts
Automated e-mail despatched to cart abandoners
Customized checkout fields: When providing attire with a ticket sale, AGSW makes use of customized checkout fields to ask for the buyer’s dimension and facilitate the course of.
Donations: At checkout, the nonprofit asks for donations. The shopper can choose the quantity they want to donate. This helps acquire extra cash for the fundraiser.
Offered out tickets and passes on their storefront
The options that maintain getting added on Ecwid are nice; yearly, the platform simply retains getting higher.Lukas Volk
End result: ASGW Maximizes Funds for the LGBTQ+ Group and Continues to Develop
Due to Ecwid by Lightspeed, ASGW now sells their tickets by way of a
Supporting Satisfaction Is A part of Our Tradition at Lightspeed
With a trigger so near our hearts, Ecwid by Lightspeed is proud to be the ecommerce platform and one in every of the sponsors for this occasion.
Lightspeed participates in a vary of initiatives for the neighborhood, together with donations to varied LGBTQ+ charities, participation in pleasure occasions, a relocation coverage that helps LGBTQ+ workers who want to transfer to safer areas, amongst many different efforts.
Lightspeed at the Satisfaction Parade in Montréal, QC
Lightspeed was based in Montreal’s homosexual village — the founder and the first 4 workers have been a part of the LBTQ+ neighborhood. This helped form our firm tradition, making variety and inclusivity integral to our DNA.
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