For Suzie Schleifer, CEO and proprietor of Stacked by Suzie, turning into an entrepreneur was by no means a part of the plan. However after recreating one among her favourite gemstone bracelets, Schleifer unknowingly stepped into what would quickly grow to be a thriving family-owned enterprise.
“I began researching find out how to make gemstone bracelets,” Schleifer stated. “One factor led to a different, and other people began asking me if they might purchase my bracelets, so I began promoting them at soccer video games, at faculties, and so forth.”
Realizing her mother’s potential, Schleifer’s oldest daughter, Talia, inspired her to begin an Instagram account to market her jewellery.
With nearly no social media expertise and solely a pair followers, Schleifer launched her Instagram web page — and so turned Stacked by Suzie, an inexpensive and on-trend jewellery model primarily based out of Virginia Seaside.
Gameday Prepared
On the time, Talia was dwelling from faculty at UVA and, taking after her mother, determined to begin crafting her personal hoop appeal earrings. Understanding the wrestle as a university scholar to search out jewellery that was each trendy and inexpensive, Talia got here up with the concept of a Gameday product line, which gives earrings, bracelets and necklaces in quite a lot of college colours.
“That kind of morphed into this entire enterprise. We began getting plenty of DMs on Instagram, and we had these little pillow bins that we might adorn for each single particular person,” stated Schleifer.
Nevertheless, as Stacked by Suzie expanded not simply regionally however throughout the nation, Schleifer and her three daughters have been confronted with new rising pains, equivalent to order success and transport processes. They wanted an ecommerce platform that might sustain with the enterprise’s rising demand, streamline operations and attain new audiences.
So in late 2019, Stacked by Suzie launched on BigCommerce.
“It’s introduced nice effectivity to our enterprise,” chimed in Schleifer’s husband. “I’ve expertise with SaaS ecommerce platforms from a decade in the past, and BigCommerce is a lot simpler.”
In settlement, Schleifer defined, “BigCommerce has been communicative and responsive. It’s good to know that now we have a superb assist system behind us.”
Going Viral
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Though the enterprise was already increasing quickly, the actual game-changer for Stacked by Suzie was the launch of its TikTok account.
A number of months after launching on BigCommerce, Schleifer’s three daughters, Talia, Isabel and Chloe, started posting TikToks that includes inventive methods to model the model’s jewellery, selling new items and taking part in on well-liked TikTok traits.
“It completely blew up our enterprise. We kind of went viral,” Schleifer stated.
Now with quite a few micro-influencers selling its jewellery and nearly 80 thousand TikTok followers, Stacked by Suzie is really a main instance of “TikTok Made Me Purchase It.” On high of that, the jewellery model boasts over 32 thousand followers on Instagram and eight thousand followers on Pinterest.
After all, many companies with this type of reputation can discover it troublesome to take care of the identical high quality and customer support as that they had to start with. However even amidst speedy development, Stacked by Suzie is proud to maintain its small enterprise mentality.
“I can actually say that we’re nonetheless offering the identical customer support in the present day that we have been within the very starting,” Schleifer stated.
A 100% Happiness Assure
From the times of promoting jewellery to household and associates at college soccer video games, all the way in which to in the present day, promoting on-line to prospects throughout the U.S. — Stacked by Suzie has all the time been about making their prospects glad.
In reality, Schleifer defined one of the crucial thrilling elements of her job is listening to from their prospects and seeing them model their Stacked by Suzie jewellery. Whether or not they’re sporting their Gameday jewellery stacks, sporting matching necklaces with their besties or getting an extra piercing to allow them to put on extra stacks, the household loves seeing their prospects assured and glad of their Stacked by Suzie jewellery.
“We actually need to create trendy, high-quality and accessible jewellery for everybody, and we try this by persevering with to analysis, re-source and attain out to our prospects to be sure that we all know what they need,” Schleifer stated. “We’ve got what we name a 100% Happiness Assure to be sure that each one among our prospects is glad.”
However Schleifer famous that it isn’t simply their enterprise that’s giving to their prospects — on the flip facet, their prospects have supported Schleifer and her household in additional methods than one.
Recalling a current emergency, Schleifer defined that she and her daughters needed to depart the enterprise for 2 weeks. With orders persevering with to pour in and no option to fulfill them, the household was not sure find out how to deal with the scenario.
However after sending out an e-mail to lots of of shoppers, explaining the scenario, Schleifer was greatly surprised by the overwhelming assist she obtained. With just one cancellation and a number of messages of prayers, assist and greatest needs, Schleifer rapidly discovered that buyer assist goes each methods.
“That’s once I realized that we’re not simply an ecommerce jewellery enterprise,” Schleifer stated. “We’re about connections and household and making a distinction, and it offers me nice hope that persons are so sort. We’re so appreciative of the superb prospects that now we have.”
A Household Success
@stackedbysuzie you win some you lose some 🤷♀️ #businessowner #smallbusiness #jewelrybusiness #trendyjewelry #fashiontiktok #vogue #StJudeDadPhotos
Few enterprise homeowners can name their household their coworkers — however for Schleifer, constructing a enterprise alongside her three daughters has been a priceless alternative.
And as a first-time entrepreneur herself, Schleifer loves having the ability to be taught alongside together with her women and watch them pursue their very own enterprise endeavors.
In reality, Talia not too long ago launched her personal profitable enterprise, creating graphic designs for school dorms and residences. And her different two daughters Isabel and Chloe proceed to assist the Stacked by Suzie enterprise by designing jewellery, filming TikToks, going dwell on social media, enhancing content material and interacting with prospects.
“Typically they’ll say, ‘I can’t consider that now we have our personal enterprise,’” Schleifer stated. “I believe it’s given them the arrogance to simply strive one thing completely completely different and new.”
The Remaining Phrase
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