Figuring out the phrases shoppers sort in Amazon’s search field has the twin good thing about optimizing product listings and figuring out commercial-intent queries to focus on on Google.
Searchers on Google have different intentions, reminiscent of informational, industrial, or brand-specific. However searches on Amazon are for merchandise, providing key phrase insights on classes, descriptions, feeds, and extra.
Not like Google, Amazon has no key phrase analysis software. However, like Google, it has an autocomplete function.
Listed here are 5 third-party key phrase instruments that pull Amazon’s autocomplete ideas.
Amazon’s autocomplete drop-down lists key phrase variations, reminiscent of the instance for “house heater.”
Helium 10
Helium 10 focuses on optimizing Amazon and Walmart listings. Enter a seed time period and the software lists long-tail and associated key phrases with the next metrics:
- Search quantity and developments.
- Variety of competing merchandise.
- “Magnet IQ Rating,” the ratio of search quantity divided by the variety of competing merchandise. The upper the rating, the extra alternative.
- “Title Density,” the variety of merchandise on web page considered one of search outcomes containing the question time period, indicating what number of merchandise had been optimized for the key phrase and, thus, the rating alternative.
The software additionally gives a key phrase cluster evaluation figuring out frequent long-tail modifiers for a given time period. (View screenshot.)
Helium 10 gives no free plan or trial. Paid plans begin at $39 per thirty days.
AMZ Suggestion Expander
AMZ Suggestion Expander is a Chrome extension that expands Amazon’s autocomplete drop-down based mostly on the preliminary question. It generates a listing of long-tail key phrases with earlier than and after modifiers.
Clicking any key phrase within the drop-down will set off a brand new search. Customers can obtain the whole checklist of those ideas. (View screenshot.)
AMZ Suggestion Expander is free. For $9.97 it provides the search quantity and promoting value per click on for every key phrase.
SellerApp
SellerApp is a free Chrome extension that extends queries whereas looking on Amazon or the extension icon within the toolbar. To generate key phrase ideas, choose {the marketplace} nation and the question extension methodology — letters or numbers.
Then export your entire checklist as a CSV file and use spreadsheet filters to determine key phrase teams for optimizing merchandise or classes. (View screenshot.)
Ahrefs
Ahrefs gives a free Amazon key phrase software requiring no registration or fee. The software extracts 100 key phrase variations (from a seed time period) based mostly on Amazon autocomplete.
Ahrefs is the one software I’m conscious of that gives free search quantity knowledge for every key phrase. (View screenshot.)
Key phrase Device Dominator
Key phrase Device Dominator pulls autocomplete outcomes from a number of platforms, together with Google, YouTube, and Amazon.
To make use of the software, set a mode — “Broad,” “Exact,” or “Regular” — every producing completely different ideas.
- “Broad” extracts ideas with the seed time period in the midst of a phrase.
- “Exact” limits the ideas to those who begin with the seed time period.
- “Regular” contains each.
Customers can filter the ideas by {the marketplace} nation and division (e.g., “Home equipment,” “Automotive Elements”) in addition to by modifier and phrase rely, together with exclusions. Obtain your entire suggestion checklist or the filtered model. (View screenshot.)
Pricing for Key phrase Device Dominator begins at $9 per thirty days. There’s no free model or trial.
