Thursday, January 4, 2024
HomeBrandingMercedes-Benz To Construct Luxurious Residential Skyscraper in Dubai

Mercedes-Benz To Construct Luxurious Residential Skyscraper in Dubai


Luxurious automotive firm Mercedes-Benz is constructing its first residential tower in Dubai. The groundbreaking mission, dubbed Mercedes-Benz Locations, is the corporate’s first real-estate branded mission and is in partnership with certainly one of Dubai’s main builders, Binghatti Properties.

Picture supply Binghatti Properties

In The Coronary heart Dubai’s Downtown

The unique residential tower might be in-built Downtown Dubai, surrounded by the Dubai Mall and Museum of the Future, with an overlooking view of the enduring Burj Khalifa. 

Hovering to a top of 341 metres and 65 storeys, its state-of-the-art structure is ready to redefine the already outstanding Downtown Dubai skyline. 

Ardour for Iconic Design & Innovation

The partnership between Mercedens-Benz and Binghatti is a visionary enterprise enterprise introduced collectively by a shared ardour for iconic design and innovation. 

Britta Seeger, Member of the Board of Administration Mercedes-Benz Group AG, Advertising & Gross sales, shared: “With Mercedes-Benz Locations in Dubai, we’re going past automotive to create excellent model moments. With their a few years of expertise in real-estate growth, Binghatti is the perfect associate for us. Our intention with our first branded, actual property residential tower is to create new, fascinating grounds that inherit our model’s DNA and provides our prospects a spot to reach, unwind and are available house to.”

Timeless Design & Buyer-Centred Method

As this partnership merges the world of actual property and automotive brilliance, it goals to set new requirements in luxurious design and residing. 

The design philosophy of Mercedes-Benz, revolving round ‘Sensual Purity’, is a driving pressure behind the mission’s structure, ‘creating timeless and delightful areas in an oasis of serenity and purity’. 

On prime of that, the primary focus of the Mercedes-Benz Locations is making a customer-centred strategy that locations the wants of future residents on the forefront of the expertise. 

Moreover, the deluxe residence tower goals to redefine city residing and embody refined innovation by combining sensible house applied sciences with clever mobility options. 

It would additionally set a brand new benchmark for clever residing by putting neighborhood and mobility at its core.  

Mercedes-Benz and Binghatti’s partnership on the luxurious residence mission, Mercedes-Benz Locations in Dubai, signifies the epitome of modernistic luxurious residing. 

The collaboration will begin with a launch occasion in Dubai on January twenty fourth, 2024. Additional particulars concerning the mission might be introduced quickly. 

Binghatti is a famend property growth firm, and has ventured with different esteemed manufacturers like luxurious watchmaker and jewelry model Jacob & Co. on its first-ever skyscraper.  



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