Gmail boasts over 1.8 billion worldwide customers. It’s free to make use of and has further features and options obtainable via its paid subscription service, Google Workspace. For a lot of companies, the truth that so many individuals use Gmail means sending advertising emails on this platform is a no brainer.
That mentioned, not each enterprise chooses to ship mass e-mail in Gmail as a go-to resolution. Utilizing Gmail for e-mail advertising campaigns comes with its share of drawbacks, from limiting what number of emails you may ship per day to limiting the variety of recipients you may add to particular person emails.
On this article, we’ll stroll you thru crucial particulars about the way to use Gmail to ship mass emails, together with:
- A step-by-step information explaining the way to ship mass e-mail in Gmail
- The varied strategies for sending mass emails in Gmail
- Tips on how to ship mass emails in Gmail with out displaying particular person e-mail addresses and different privateness issues
- Options to Gmail for managing e-mail advertising campaigns
A step-by-step information to sending mass e-mail in Gmail
For those who’re questioning the way to ship mass emails in Gmail, this step-by-step information walks you thru your entire course of.
Step 1: Create a number of Gmail accounts
The very first thing to learn about the way to ship mass emails in Gmail is that the platform has sending limits. In different phrases, you may solely ship a sure variety of emails per day — that is the case with different platforms like Outlook, as properly.
For those who’re utilizing a free Gmail account, you may solely ship 500 emails per 24-hour interval. Gmail additionally restricts the variety of recipients you may add to every e-mail to 100.
There are a few methods to get round these limitations:
- Subscribe to Google Workspace: You may entry the paid model of Gmail by opening a Google Workspace account. With a paid account, customers can ship as much as 2,000 emails per 24-hour interval. Google Workspace presents tiered plans with costs that vary from $6 to $18 per 30 days, plus an Enterprise plan. The Enterprise plan is a customizable possibility with pricing that varies relying on the options you select.
- Create a number of free Gmail accounts: Customers who must ship greater than 500 emails per day however don’t wish to subscribe to Google Workspace can open a number of free Gmail accounts. Nevertheless, you possibly can get into scorching water with Gmail, as creating a number of accounts could possibly be a violation of its phrases of service. For those who’re caught violating Google’s phrases of service, your account could also be suspended.
Step 2: Add your contacts
The second step of sending a mass e-mail in Gmail is so as to add your contacts to your account. There are two choices for including your contacts to Gmail:
Methodology #1: Enter contacts manually
You may manually add contacts to Gmail via the Contacts app. To entry Google Contacts, click on on the Google Apps icon and scroll down till you see the icon labeled “Contacts.” The icon for Google apps is positioned within the high proper nook of the window once you’re logged into Gmail — it’s the sq. of dots simply to the left of your profile image or icon.
Clicking the contacts icon opens a brand new window — that is the Google Contacts web page. Within the higher left space of the display screen, you’ll discover the choice to create a contact. When you choose it, you’ll be given two additional choices:
- Create a contact
- Create a number of contacts
Choosing “Create a contact” permits you to manually enter contact info one by one. While you click on on it, it generates a web page with numerous info fields, permitting you so as to add info equivalent to:
- First and final identify
- Firm
- Job title
- Electronic mail tackle
- Cellphone quantity
- Date of delivery
There’s additionally a generic area for getting into further details about your contacts. Under that possibility, there’s a “Present extra” button that provides you choices for getting into extra particulars, like a web site URL, associated individuals, and a area for customizable info.
Methodology #2: Import contacts
For those who don’t wish to add contacts to Google individually, you may import batches of contacts suddenly by deciding on “Create a number of contacts.” Earlier than you may add a number of entries, nonetheless, you first must create a .CSV file utilizing a spreadsheet program like Microsoft Excel or Google Sheets. Right here’s how:
- Open a brand new spreadsheet file: In a brand new doc, use the columns within the uppermost row to point the data you’ll put within the cells beneath, equivalent to first identify, final identify, and e-mail tackle.
- Enter the details about your contacts: Within the corresponding fields, enter the data for every contact. Every contact ought to have its personal row Be sure you confirm that the data you enter is right and up-to-date earlier than creating your spreadsheet.
- Save the doc: When you’ve enter all your info into the spreadsheet, that you must reserve it as a .CSV file. You do that by clicking the “File” tab within the high proper left of the display screen, deciding on “Save As” from the drop-down menu, and clicking the choice for .CSV file.
For those who use the choice to create a number of contacts, you too can add particular person contacts by typing their names and e-mail addresses into the sphere offered.
Step 3: Group your contacts collectively utilizing labels
Gmail permits you to create segmented teams of contacts utilizing its labels characteristic. You’ll see the choice for creating contact labels on the left aspect of the contacts web page on the backside. Clicking the plus signal subsequent to the phrase “Labels” opens a window the place you may give your labels a reputation. When you’ve accomplished this, you may add contacts to every label once you add the remainder of the contact info. You can too give labels to a number of contacts by clicking the “Handle labels” possibility in your contacts listing.
Step 4: Compose your e-mail
Now that you just’ve added your contacts to Gmail and grouped them collectively, the subsequent step is to compose your e-mail. The specifics of doing this fluctuate barely relying on the working system and internet browser you’re utilizing, however basically, there are two methods to compose a mass e-mail in Gmail.
The primary possibility is to click on the button labeled “Compose.” That’s the button within the high left nook of the display screen just under the Gmail icon. While you click on it, it opens a pop-up window for composing your e-mail. On the backside, to the suitable of the blue “Ship” button, there are alternatives for formatting your e-mail. You may change the font type, measurement, and colour, select between justifications, and add numbered or bulleted lists. Gmail additionally offers you choices for including:
- File attachments
- Photos
- Exterior hyperlinks
- Distinctive signatures
Alternatively, you may compose a brand new e-mail from the Google Contacts web page. Simply choose the contacts you wish to embrace as recipients and click on the “Ship e-mail” button. That’s the envelope icon on the high proper of your listing of contacts.
Step 5: Choose your recipients and ship your e-mail
The ultimate step is to pick the recipients out of your contacts. A technique to do that is to enter every e-mail tackle one by one, both by typing out the tackle in full or by typing the identify of every contact (when you’ve saved them with the e-mail tackle). For those who’ve grouped your contacts by labels, you may shortly add batches of recipients by typing the label identify into the “To” area on the high of the composition window.
When you’ve added your recipients, simply click on “Ship.”
Strategies for sending mass e-mail in Gmail
The data above explains the essential steps of the way to ship mass emails in Gmail. However there are a number of strategies at your disposal that you have to be conscious of. Let’s have a look.
Methodology 1: Use the BCC area and labels
The tactic for the way to ship a mass e-mail in Gmail with out displaying the addresses is to make use of the BCC operate, which stands for “blind carbon copy.” It permits you to ship a single e-mail to a number of recipients and conceal particular person emails. You may entry Gmail’s BCC characteristic within the window the place you compose the e-mail. It’s positioned to the far proper of the “To” area.
You can too ship mass emails in Gmail and conceal e-mail addresses utilizing the labels you created once you added your contacts. Doing it this manner means you don’t have so as to add every recipient individually, which may save time. To do that, simply choose “BCC” and sort the identify of the label that accommodates the contacts you wish to ship your e-mail to.
Methodology 2: Use Gmail’s built-in mail merge operate
You should utilize the Gmail Mail Merge operate if you wish to customise emails for particular person recipients. It additionally permits you to ship different forms of e-mail communications, like newsletters, product updates, and different bulletins.
By utilizing Gmail’s Mail Merge, you may ship distinctive emails to every recipient. Gmail makes use of the data you’ve added to your contacts to generate merge tags that change generic info with private info, equivalent to first and final names.
The advantages of utilizing Mail Merge to ship mass emails in Gmail are velocity and pricing. Utilizing mail merge is faster than getting into customized contact info manually or sending particular person emails. Plus, you should utilize Mail Merge with a free Gmail account or a paid Google Workspace account.
Nevertheless, Mail Merge has every day sending limits. You can also’t observe e-mail marketing campaign analytics or ship automated follow-up emails. Moreover, Mail Merge lacks a operate for verifying that recipient e-mail addresses are updated and dealing.
Methodology 3: Use a Gmail extension
One other technique to ship mass emails is to make use of a Gmail extension, equivalent to Mailtrack. Mailtrack is an extension you may add to Google Chrome that provides mass e-mail performance to your Gmail account.
The professionals of utilizing extensions like Mailtrack are:
- Automated e-mail monitoring
- Affordability
- Elevated sending limits
That mentioned, utilizing extensions might include a number of cons, equivalent to:
- Restricted cellular capabilities, equivalent to notifications despatched to your cellular gadget
- Inconsistent monitoring for some recipients
Methodology 4: Utilizing spreadsheets for Mail Merge
To ship mass emails in Gmail, you should utilize Google Sheets for Mail Merge to enter your recipient knowledge. Right here’s how:
- Make a duplicate of Google’s pattern mail merge spreadsheet.
- Label columns in response to the fields you wish to embrace in your e-mail, equivalent to first identify, final identify, and e-mail tackle.
- Compose your e-mail in Gmail and reserve it as a draft.
- Import the spreadsheet to Gmail by clicking “Mail Merge,” positioned within the high proper of the spreadsheet file.
- Click on “Mail merge” after which choose “Ship emails” from the drop-down menu.
Tips on how to ship mass e-mail in Gmail with out displaying addresses
You may protect the privateness of your contacts by studying the way to ship a mass e-mail in Gmail with out displaying the addresses of all recipients. To take action, you may both enter every tackle into the BCC area individually or import your recipients into the BCC area in response to the labels they’ve been assigned.
Listed here are another suggestions for respecting the privateness of your contacts:
- Be clear by informing your contacts about how you employ their knowledge.
- Get consent out of your contacts earlier than amassing and utilizing their knowledge.
- Retailer your contacts’ knowledge securely.
Tips on how to ship mass e-mail in Gmail with completely different attachments
There are a few strategies obtainable for sending mass emails in Gmail with completely different attachments for every recipient:
- Add an “Attachments” area to your Mail Merge spreadsheet
- Retailer your attachments in Google Drive and use a Gmail extension like GMass
Doable limitations when sending mass emails in Gmail
Though sending mass emails in Gmail generally is a helpful resolution for some companies, it isn’t appropriate for all e-mail advertising campaigns. Utilizing Gmail to ship mass emails poses sure limitations, equivalent to:
- Each day sending limits of 500 emails
- Few personalization choices
- Inadequate scheduling and automation features
- Lack of e-mail monitoring and marketing campaign analytics
- Restricted choices for designing emails
- Poor deliverability charges
Causes to keep away from sending mass e-mail in Gmail
Along with the above limitations, Gmail won’t be your only option for mass emails as a consequence of authorized causes. For instance, the Normal Information Safety Regulation (GDPR) requires firms to get consent and keep knowledge information earlier than sending advertising communications. For those who’re focusing on E.U. residents in your marketing campaign, you’re required to abide by these legal guidelines, however Gmail is probably not absolutely aligned. For one, Gmail doesn’t supply consent and opt-out options. Additionally, the platform is restricted on the subject of recording and managing knowledge.
Options to sending mass e-mail in Gmail
Now you know the way to ship mass e-mail in Gmail. However to ensure the success of e-mail advertising campaigns, you is perhaps contemplating alternate options to Gmail, equivalent to partnering with an e-mail advertising service. Utilizing an e-mail advertising service presents a number of advantages for sending bulk emails over Gmail, equivalent to:
- Enhanced personalization choices
- Improved deliverability
- Capabilities for monitoring and reporting analytics
- Checklist administration
- Authorized compliance options
Is there a greater various?
There’s! Fixed Contact gives a set of e-mail advertising providers that may enhance the success of your marketing campaign and enhance your gross sales. The Contact Administration Dashboard is a instrument that simplifies the group, storage, and accessibility of your contact info, protecting all of it in a single place and making it obtainable everytime you want it.
Plus, Contact Contact presents a variety of helpful instruments for designing customized emails, like:
- A straightforward-to-use drag-and-drop editor
- Revisable, AI-drive content material creation
- Full-function cellular app
A greater resolution for e-mail advertising
We’ve gone over every part that you must learn about the way to ship mass e-mail in Gmail and the potential limitations you possibly can encounter. Now, to get began, write out your wants and objectives to determine on the platform you need to use in your e-mail campaigns. Think about key components like how customized you need your messages to be and what rules you have to comply with primarily based in your audience.
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