Attempting to create a lead magnet that may convert guests and supply actual worth to those that obtain it?
Right here, you’ll discover the entire instruments you want.
We’ve cut up this text into three completely different classes: instruments for getting lead magnet concepts, instruments for creating your lead magnet, and instruments for constructing your lead magnet gross sales funnel.
Let’s dive in!
Construct Your First Lead Magnet Funnel For Free!
Greatest Instruments For Discovering Lead Magnet Concepts
One of the vital vital elements of making a lead magnet is developing with a terrific thought.
In spite of everything, a lead magnet is just ever going to be nearly as good as it’s gripping — it must compel your goal market to take motion immediately.
Listed here are some instruments you need to use through the brainstorming part.
1. Ubersuggest
It is a instrument that lets you analysis completely different key phrases associated to your online business.
It’s an effective way to get concepts for lead magnets as a result of you may see what your goal market is definitely trying to find on-line.
Simply go to Ubersuggest and begin researching key phrases associated to your online business.
Particularly, you’re searching for key phrases with questions or wishes. Issues equivalent to “how one can” or “I need to”.
For instance, when you promote skincare merchandise, you may seek for one thing like “how one can get clear pores and skin quick.”
This gives you concepts for lead magnets equivalent to an book on pure skincare ideas or a cheat sheet on the most effective skincare merchandise for delicate pores and skin.
2. Jasper
Primarily, Jasper is an AI content material writing instrument (which you need to use that can assist you write the content material in your lead magnet).
However you too can use it to provide you with lead magnet concepts.
To do that, simply go to Jasper and create an account. Then from the “Templates” part, select “Weblog Submit Subject Concepts” — this instrument gives you tons of concepts for weblog posts… which may even be nice concepts for lead magnets.
3. AnswerThePublic
AnswerThePublic is similar to Ubersuggest, in that it lets you analysis completely different key phrases associated to your online business (and it’s additionally owned by Ubersuggest… so there’s that).
However this instrument takes issues a step additional by exhibiting you questions associated to these key phrases.
Simply go to AnswerThePublic and begin typing in several key phrases associated to your online business.
You’ll then see a bunch of various questions that individuals are asking about these key phrases.
These make for excellent lead magnet concepts!
4. Quora
Quora is a Q&A platform the place individuals can ask (and reply) any query they need.
You need to use it to search out out what questions individuals in your goal market are asking, after which create a lead magnet that solutions these questions.
Simply go to Quora and sort in some key phrases associated to your online business.
You’ll then see an inventory of standard questions individuals are asking about these key phrases.
You need to use these questions as the idea in your lead magnet thought.
5. BuzzSumo
Buzzsumo is a instrument that lets you see the most well-liked content material on any given subject.
You need to use it to search out out what content material in your trade is resonating with individuals, after which create a lead magnet based mostly on that.
Simply go to Buzzsumo and select your subject.
You’ll then see an inventory of the most well-liked articles, infographics, movies, and so forth. associated to these key phrases.
You need to use these outcomes to get concepts in your personal lead magnet.
6. Hubspot Weblog Concepts Generator
It is a instrument from Hubspot that lets you generate concepts for weblog posts.
And since a weblog submit can simply be was a lead magnet (simply add an opt-in kind), this instrument can be used to generate concepts for lead magnets.
To make use of it, simply go to the Hubspot Weblog Concepts Generator and sort in a noun.
You’ll then see an inventory of concepts for weblog posts associated to that subject.
You need to use these concepts as the idea in your lead magnet.
Greatest Instruments For Creating Your Lead Magnet
After getting an thought in your lead magnet, it’s time to start out creating it.
And there are a number of completely different instruments you need to use to make the method simpler.
7. Canva
Canva is a user-friendly instrument for creating visuals in your lead magnet.
For those who’re creating an book or an infographic, Canva is an effective way to make it look skilled with out spending some huge cash (or any cash) — and with out having to be an knowledgeable designer.
With Canva, you may create visuals in your lead magnet utilizing pre-made templates and/or customized add parts.
8. Piktochart
Piktochart is an infographic maker instrument that lets you simply create visuals in your lead magnet.
For those who’re creating an infographic-style lead magnet, Piktochart is a superb possibility.
It has a ton of various templates and designs to select from, so you may simply create a professional-looking infographic with out spending numerous time (or cash).
9. Adobe Doc Cloud
Adobe Doc Cloud is a set of instruments from Adobe that lets you create, edit, and signal PDF paperwork.
For those who’re making a lead magnet that’s in PDF kind (equivalent to an book), Adobe Doc Cloud is a superb possibility.
It has a variety of options and instruments that permit you to simply create and edit PDFs.
To get began, go to Adobe Doc Cloud and create an account.
Construct Your First Lead Magnet Funnel For Free!
10. Zoom
Zoom is a video conferencing instrument… and it won’t be the very first thing you consider when creating your lead magnet.
However it might probably truly be an effective way to run and host webinars (one of the crucial efficient varieties of lead magnets).
With Zoom, you may simply file and share your video content material.
It’s an effective way so as to add an additional layer of engagement and interplay to your lead magnet, which will help improve conversion charges.
11. Loom
Loom is a video recording instrument that lets you simply file your self (or your display screen) and share the video with others.
It’s nice for creating lead magnets within the type of video, equivalent to screencasting movies or “explainer” movies.
12. Vidyard
Vidyard is a video internet hosting and analytics instrument.
It’s designed for companies, and it may be used to host your lead magnet movies (equivalent to webinars) and observe how individuals work together with them.
13. Biteable
Biteable is a web based video maker instrument that lets you simply create movies.
It’s nice for creating lead magnets within the type of video, equivalent to explainer movies or product demos.
14. Shutterstock
Want some nice, eye-catching photos in your lead magnet?
Then Shutterstock is the instrument for you.
It’s a inventory picture web site that has hundreds of thousands of high-quality images, illustrations, and vectors.
To get began, simply go to Shutterstock and create an account.
15. Pixabay
Pixabay is a inventory picture web site that has hundreds of thousands of high-quality images, illustrations, and vectors.
It’s a terrific useful resource for locating photos in your lead magnet.
16. Prezi
Prezi is a presentation instrument that lets you simply create visuals in your lead magnet.
Consider it like PowerPoint plus Zoom, however on steroids.
For those who’re making a lead magnet that’s within the type of a visible presentation (equivalent to a SlideShare), Prezi is a superb possibility.
It has a variety of options and instruments that permit you to simply create and edit displays.
17. Work together
Work together is a quiz builder instrument that lets you create lead magnet quizzes, that are an effective way to extend engagement and get individuals to opt-in to your electronic mail listing.
It additionally simply integrates with most CRMs and ESPs so to robotically add individuals who take your quiz to your electronic mail listing.
For those who’re making a quiz-style lead magnet (equivalent to a persona take a look at or a “Which ___ are you?” quiz), Work together is the right instrument for the job.
The instrument additionally lets you see how individuals work together along with your quiz (equivalent to the place they drop off) so you may collect information and enhance your lead magnet over time.
18. Outgrow
Outgrow is a lead technology instrument that lets you simply create interactive quizzes, calculators, and different varieties of “lead magnets” which can be designed to generate leads.
It’s a terrific possibility when you’re searching for one thing slightly completely different than the normal lead magnet.
Certainly, a lot of these non-traditional lead magnets typically carry out the most effective!
19. Audacity
Audacity is a free, open-source audio editor and recorder.
It’s nice for creating lead magnets within the type of audio, equivalent to soundbites or audio programs.
You can even use it to edit audio and clip your audio information.
20. MyEcoverMaker
Need your lead magnet to look good?
MyEcoverMaker is a instrument that lets you simply create professional-looking e book covers in your lead magnets.
For those who’re creating an book or different kind of lead magnet that’s in PDF kind, MyEcoverMaker is a superb possibility.
It’ll assist you to create a canopy in your digital e book that appears like a bodily product.
The truth is, it might probably assist you to make your lead magnet really feel extra tangible with 10 completely different 3D make-ups.
It has a variety of templates and designs to select from, so you may simply discover one that matches your mission.
21. Soundcloud
Soundcloud is a music-sharing web site the place you may add, share, and take heed to audio information.
It’s nice for internet hosting and sharing lead magnets within the type of audio, equivalent to podcast collections or audio programs (just like Audacity).
You can even use Soundcloud to get entry to tons of royalty-free music.
22. Google Docs
Google Docs is an effective way to create lead magnets as a result of it’s free and straightforward to make use of.
Plus, you may share your lead magnet with anybody else who must work on it (equivalent to a designer or editor).
You can even export your lead magnet into any format you want (equivalent to a PDF).
To get began, simply go to Google Docs and create a brand new doc — both clean or utilizing one in all their many pre-made templates.
23. PowerPoint
Much like Prezi, however free for individuals who have already got a Microsoft Workplace subscription, PowerPoint is a presentation instrument that lets you simply create visuals in your lead magnet.
Possibly you need slides in your webinar.
Or perhaps you’re simply making a slide deck as your lead magnet.
Both method, PowerPoint is a superb possibility.
24. Wistia
Wistia is a video internet hosting and analytics instrument.
It’s designed for companies, and it may be used to host your lead magnet movies (equivalent to webinars) and observe how individuals work together with them.
Greatest Instruments For Constructing Your Lead Magnet Gross sales Funnel
Now that you simply’ve acquired your lead magnet created, it’s time to start out constructing your gross sales funnel.
A gross sales funnel is the page-by-page expertise you create to really convert guests into leads.
Listed here are a number of the high instruments you need to use to construct this.
25. ClickFunnels
Right here at ClickFunnels, we’re obsessive about serving to our members create high-converting gross sales funnels.
With our software program, you may simply create professional-looking gross sales funnels with none technical experience.
You need to use ClickFunnels to create all the things from opt-in pages to gross sales pages to thanks pages.
You possibly can even use it to run and host webinars (that are one of the crucial efficient methods to generate leads).
To get began, click on right here to create your free account.
26. ActiveCampaign
ActiveCampaign is an electronic mail advertising instrument that lets you simply ship emails, create electronic mail campaigns, and automate your electronic mail advertising.
It’s a terrific instrument for sending lead nurture emails, in addition to lead magnet supply emails.
It additionally lets you construct easy touchdown pages the place you may provide your lead magnet and acquire electronic mail addresses.
You possibly can learn our full ActiveCampaign assessment right here.
27. Unbounce
Unbounce is one other nice touchdown web page builder.
Much like LeadPages, it lets you simply create high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of electronic mail suppliers and CRMs, so you may simply seize leads and add them to your electronic mail listing or gross sales pipeline.
You possibly can learn our full Unbounce assessment right here.
28. Leadpages
LeadPages is a touchdown web page builder.
It’s a terrific instrument for creating high-converting, mobile-responsive touchdown pages.
And it integrates with a variety of electronic mail suppliers, so you may simply seize leads and add them to your electronic mail listing.
Try our full LeadPages assessment over right here.
Remaining Ideas
Now you understand what a lead magnet is, why you want one, and how one can create one.
You additionally know a number of the greatest instruments for creating and delivering your lead magnet, in addition to for constructing your gross sales funnel.
So what are you ready for?
Get began at this time!
Click on the hyperlink under if you wish to construct your first lead magnet funnel without spending a dime.
