Finish your yr on a excessive with Dotdigital’s newest launch. Save much more time with model new generative WinstonAI™ options, improve your cross-channel attain with the launch of MMS for North American audiences, and improve your buyer expertise with superior personalization for SMS. Let’s get into it.
Develop into your personal editor with WinstonAI™
WinstonAI has been a success with our clients since its launch. It’s constructed into the Dotdigital platform to streamline the day-to-day duties that include cross-channel advertising and marketing and to lend a serving to hand to busy entrepreneurs.
Our newest launch builds on the present options of WinstonAI to offer you all the instruments you have to edit your copy – all from throughout the marketing campaign builder.
New WinstonAI writing help
What’s it?
WinstonAI now has new generative AI functionality and may rewrite messages in a special tone, shorten or develop textual content, rephrase, and embrace emojis in textual content.
Why it’s necessary
Getting the tone and message proper to your viewers is essential for marketing campaign efficiency. WinstonAI is right here to avoid wasting you time and help you on this.
WinstonAI can change the tone of your message to pleasant, skilled, witty, heartfelt, empathetic, academic, humorous, informal, pressing, or optimistic. If you’d like one thing to be rephrased you possibly can ask WinstonAI to reword, enhance readability, simplify, or summarize. You too can ask WinstonAI to develop or shorten your copy and so as to add related emojis.
What else is new?
New iconography has been added all through the Dotdigital platform to indicate you the place WinstonAI powers insights and actions. Wherever you see the flicker icon, WinstonAI is out there.
Add extra touchpoints with MMS for North America
What’s MMS?
MMS lets manufacturers ship visible messages to their clients by way of the identical channel SMS makes use of. It boosts engagement and permits you to convey extra colour to what had been beforehand easy SMS messages.
Why it’s necessary
Launching MMS capabilities for america and Canada provides any model with clients on this area a brand new strategy to have interaction these clients, stand out from the gang, and generate ROI. SMS is already tremendous profitable at participating clients on this area, MMS takes this to the subsequent degree.
The way it works
Dotdigital clients can now ship multimedia content material resembling photographs and gifs to their clients within the US and Canada by utilizing MMS. If you wish to ship MMS messages, communicate to your Buyer Success Supervisor who will be capable to help you in getting arrange. As soon as MMS has been activated in your account, you’ll see the SMS part in your lefthand navigation now reads SMS/MMS.
Have interaction with precision due to superior personalization for SMS
What’s superior personalization for SMS?
Superior personalization for SMS provides you all the advantages of Liquid, a versatile and dynamic markup language, to create extremely personalised and focused SMS content material. Now together with entry to Perception knowledge, this replace expands the present SMS personalization with contact knowledge fields, resembling buyer names, to personalization with extra intricate knowledge, resembling order and reserving particulars.
Why it’s necessary
Nice buyer experiences stem from personalization. Superior personalization for SMS provides you the power to ship uniquely tailor-made experiences to your clients, main to higher engagement, stronger model loyalty, and improved conversion charges.
One instance is deserted cart restoration; now you can embrace a novel buying cart hyperlink in your SMS marketing campaign, directing internet buyers straight again to their deserted cart. This each removes boundaries to conversion and improves the general buyer expertise.
The way it works
The brand new superior personalization editor makes it doable to incorporate perception knowledge utilizing liquid markup. It permits for the creation of detailed SMS content material to create highly effective messages which are extremely personalised to the recipient.
Different key updates
A seamless login expertise for Contemporary Relevance
Dotdigital acquired Contemporary Relevance in September. Now, our joint clients can seamlessly change between the Dotdigital and Contemporary Relevance platforms with out having to log in every time.
Dotdigital varieties WordPress plug-in
An up to date WordPress plug-in provides Dotdigital clients extra choices to combine with their Content material Administration System (CMS). Dotdigital customers can now combine a Dotdigital type on any WordPress web page. WooCommerce retailers can use this to implement fantastically designed knowledge seize varieties and popovers on their shops.
Improved UX login
Now you can select to disable the 90-day password rotation necessities in your account to offer you higher management over password rotation practices. This may be switched on or off all the way down to baby account degree.
Enhanced UTM hyperlink monitoring
Monitor hyperlinks from particular campaigns extra simply with improved UTM hyperlink monitoring functionality constructed into the marketing campaign builder. This offers you extra precision and suppleness in your reporting – one thing particularly helpful for particular seasonal campaigns.
Product block search
We’ve made some modifications to the product suggestion rule side-panel so it’s simpler so that you can discover the class or particular product sort to show in your content material.
Now, merchandise will be filtered by a wide range of methods to make them simpler to search out.
Not solely are you able to filter by product attributes, however you may also search and choose from your personal classes, which have been synchronized out of your retailer. This lets you embrace or exclude specific merchandise with ease and precision.
Dotdigital app homepage updates
We’ve made amends to the Dotdigital homepage to supply a greater expertise. Now you can preview, take a look at, and ship emails and SMS campaigns rapidly and simply immediately from the Dotdigital homepage.
“New in retailer” product suggestions
Our newest ‘new in retailer’ product suggestion choice helps your clients see what’s new in your retailer immediately. Preferrred for busy sale intervals when inventory ranges throughout older merchandise could also be low.
