The format of a web site jogs my memory of interstate building. Sure, I do know that’s bizarre, however the way in which roads are deliberately designed to drive visitors to particular locations may be very very like web site format.
Typical web sites embrace a:
- House web page
- About Us web page
- Product pages
- Service pages
- Checkout pages
- Contact web page
- Coverage pages (returns, use, and many others.)
- Instruction pages (if mandatory)
- And others
Listed here are two issues to remember.
#1 – Hyperlinks to your whole inner pages can present up individually in search outcomes, or be shared by others on social media, and many others. Jogs my memory of exit/entrance ramps. So, individuals don’t all the time begin their journey in your web site from the House web page. They’ll enter by means of any web page, together with your About Us web page.
#2 – Folks join with tales. Folks additionally need to know who they’re coping with. By telling your story in your About Us web page, you accomplish each duties: connecting with guests in a approach they admire.
What’s the distinction between a House web page and an About Us web page?
The House web page is the hub of your web site. Consider it as a visitors circle (roundabout). Folks enter, and they’re launched to your small business then directed to a different place (your inner pages).
The About Us web page is the get-to-know-us part. That is the place you go into element about your historical past, progress, accomplishments, mission and different vital particulars. That is often (however not all the time) in story type.
Does a web site really want an About Us web page?
In a phrase? Sure.
Whether or not because of curiosity, the need to attach, skepticism and even concern, your guests will need to know extra about you. Should you can, encourage, assist, join with and reassure these individuals with helpful info and pleasant tales, you’ll preserve them in your web site longer.
What do you set within the About Us web page in your web site?
The choices are virtually countless. Certain, you may need to think about info like your:
- Firm historical past
- Mission
- Imaginative and prescient
- Leaders/Founders bios
- Worker introductions
- Buyer testimonials
- Group activism
- And so on.
But it surely’s the way in which you current the knowledge that may actually make an affect. Anyone can compile a listing of details and figures and dates on a web page.
Once you creatively join along with your viewers, your phrase selection will land along with your guests you’ll have interaction with your small business willingly.
About Us Web page Examples that Spotlight 5 Kinds
Listed here are 5 spectacular About Us web page examples so that you can scoop some inspiration from. In case you are in search of examples of easy methods to write an About Us web page, you’ll doubtless discover it right here.
#1 – The Rationalization
© BowensIsland.com
The primary sentence of this web page hook to me. Why? As a result of it made Bowen’s Island sound like one thing particular… Possibly a secret that solely the locals knew about.
“To the uninitiated, the oyster joint on Bowens Island was a curiosity of kinds.” It goes on to elucidate that this outdated, graffiti-laden shack was one thing supreme. One thing the locals understood. Then it gives the main points.
This can be a nice instance of easy methods to write an About Us web page that provides web site guests a glimpse at your small business in a approach that’s intriguing and welcoming. It made me need to drive to Charleston, South Carolina only for dinner!
I encourage you to review their phrase decisions and sentence construction if you wish to apply this method while you write your About Us web page.
You don’t should personal a restaurant. This might simply work for a mess of enterprise sorts.
#2 – The Timeline
© BenJerry.com
If your small business has a prolonged historical past behind it, that features some notable ups and downs, implementing a timeline About Us web page may work effectively for you.
Ben and Jerry’s ice cream selected to interrupt there 50-year historical past into many years, and supply snippets of the most effective and the worst.
There’s not solely permits web site guests to grasp the place you had been, what you’ve been by means of and the place you are actually, it additionally offers them a sense that they’ve been alongside for the trip.
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#3 – The Invitation
© Galatians62.com/
Dedicated to serving unsheltered veterans, Galatians 6:2 is a charity that accepts donations of cash, meals (perishable and nonperishable), clothes, and different items.
However you don’t should be a nonprofit to jot down an About Us web page like theirs.
Along with some traditional parts, together with info on their staff, imaginative and prescient, and mission, Galatians 6:2 additionally presents an invite.
Their “Get Concerned” part offers info on how one can volunteer, donate and advocate for veterans who need assistance.
#4 – The Hub
© LifeIsGood.com
Life is Good® is a traditional instance of an awesome About Us web page. They use it as a hub to supply snippets about:
- Their mission
- Their story
- Their group
- Their trigger
Then they hyperlink to extra info so web site guests can be taught extra about each.
#5 – The Film
© CamdenJewelers.com
Within the fashion of such traditional romance dramas together with The Pocket book and The Vow, the Camden Jewelers’ About Us web page resembles a film script.
Two childhood sweethearts, torn aside by conflict, go off to stay their lives solely to seek out one another once more, fall in love, and stay fortunately ever after.
The extent of element on this About Us web page offers you a glimpse into not solely the details of the corporate’s historical past, but in addition the personalities of the characters on this story.
It brings a stage of intimacy and connection that Hollywood screenwriters could be happy with.
You need to use this method, even when the enterprise proprietor/companions aren't married. This strategy works greatest when you have a mix of characters (aka founders) who stay by means of difficulties (collectively or aside) solely to seek out success ultimately.
Whether or not you utilize one in all these strategies or one thing completely totally different, bear in mind that you're in search of to succeed in out to your goal buyer. Invite them to grasp extra about you and enlighten them on how they will turn out to be part of your journey.
Have questions on these About Us examples or writing your About Us web page? Discuss to me under!
Really useful Studying & Instruments
- Combine & Match Copywriting Templates – With House, About Us, Merchandise and Service web page templates you'll be able to decide, select, combine & match your option to copy that communicates your model and converts guests to clients!
- Storytelling That Sells – Prepared to spice up your likeability, belief, loyalty and conversions? I’ll present you easy methods to take the strategy main manufacturers use: creating participating tales that join with and convert your clients.
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