Manchester-based brand-led design and digital company, BGN, has created and launched a raft of latest advertising and marketing collateral for food-tech startup, Progress Kitchen because it continues with its managed development technique.
The company gained the mission following a aggressive pitch earlier this yr. It has delivered a brand new visible id, web site, investor deck, a collection of movies, in addition to key social belongings.
Progress Kitchen at present operates a wise, satellite tv for pc kitchen community in London for forward-thinking eating places that need to prioritise their supply operations into strategic areas which counterpoint their present brick-and-mortar enterprise.
It does this by offering premium supply kitchens and know-how to assist high meals manufacturers confidently scale and successfully function throughout high-volume supply areas.
The enterprise, based by Tom Gatz and Máté Kun in January 2021, which has backing from a gaggle of strategic traders led by PactVC, together with senior meals tech leaders from Deliveroo and HelloFresh, has change into a trusted accomplice of main restaurant manufacturers, reminiscent of Tortilla, The Athenian, Popeyes and Kricket.
The core intention of the mission was to place Progress Kitchen because the primary alternative for bold restaurant manufacturers centered on development. A core component of the work has been to speak Progress Kitchen’s standout data-led strategy.
The BGN crew has centered the inventive across the jagged edged tickets that kitchen workers obtain for meals supply orders. It has been used as the idea for the brand new bespoke id which has been carried out throughout the model.
The brand new web site additionally makes use of the ‘ticket’ inventive as a central theme and it now showcases among the meals manufacturers that Progress Kitchen works with, together with Tortilla, The Athenian and Kricket. It additionally has clear calls to motion for potential companions as effectively detailed firm historical past, testimonials, location and information sections.
David Newton – Artistic Director at BGN – stated, “Progress Kitchen is an incredible organisation that’s set for continued growth over the subsequent couple of years. We’re assured the brand new model will add a aggressive edge and can ship commercially. As a enterprise, we all the time problem the way in which our tech purchasers current themselves and this mission was no completely different. Progress Kitchen’s new model id is symbolic of the change we impart on our companions.”
Máté Kun, Co-founder at Progress Kitchen – commented, “BGN has finished a implausible job in serving to place us for our subsequent part of funding and growth. The crew has delivered an interesting visually id that’s underpinned by a powerful message centered round how we add worth and assist our companions obtain their targets.”
