Relying on the follower rely of the social media influencer, they are often categorised into 4 key varieties:
- Nano-influencers: 1,000 – 10,000 followers
- Micro-influencers: 10,000 – 100,000 followers
- Macro-influencers: 100,000 – 1,000,000 followers
- Mega-influencers: Greater than 1,000,000 followers
Do word that these are normal definitions for the assorted tiers. The numbers will differ in keeping with nation as a result of distinction in inhabitants measurement. Therefore, the definition of micro-influencers may differ between Singapore and Indonesia, for instance.
No matter that, whereas micro-influencers shouldn’t have as many followers as their bigger counterparts, they’re well-known for his or her data of their area of interest, permitting them to command larger engagement charges than their bigger counterparts.
Why interact micro-influencers?
There are various advantages to participating micro-influencers that manufacturers ought to take into account significantly. Listed below are a few them:
- Affordability: In the event you plan to work with macro- or mega-influencers with hundreds of thousands of followers, you’ll have to anticipate to spend big quantities of cash. The truth is, you may do higher at a way more reasonably priced fee whenever you interact a micro-influencer.
- Engagement: Due to their decrease follower rely, micro-influencers are extra able to participating most of their followers in a better method than their bigger counterparts. Because of this their posts interact extra followers and vice versa.
- Area of interest: Micro-influencers usually specialize in a specific area of interest, making it simpler to focus on a particular pool of customers who might be thinking about your product.
From a enterprise perspective, these advantages might be seen as a extra viable choice to promote your product moderately than simply earn visibility and promotion.
Therefore, on this article, now we have compiled eight rising micro-influencers it’s best to interact in your subsequent advertising and marketing marketing campaign, particularly for those who run a enterprise in any of the respective niches.
1. Magnificence micro-influencer: Cheryl Chio
An equities analysis senior editor for UOB Kay Hian by day and a content material creator underneath the moniker Beautifulbuns by night time, Cheryl Chio is without doubt one of the rising magnificence micro-influencers in Singapore. Her written work has been featured in lots of publications, comparable to The Straits Occasions, ELLE, and Her World.
Whereas she began as a magnificence, journey, and way of life blogger underneath the identical moniker, she has since transitioned to creating content material on Instagram, garnering greater than 31K followers. Scroll by her feed, and one can find many well-written magnificence product opinions and proposals, proving her immense data of the sweetness trade.
2. Style micro-influencer: Grace Lim
You may need seen her on a number of native YouTube channels earlier than. Grace Lim is without doubt one of the rising trend micro-influencers in Singapore, who just isn’t solely a content material creator specialising in trend however can also be freelancing as a trend stylist. One can see her impeccable sense of fashion in her Instagram feed as she shares numerous posts of her dressed up in numerous #OOTD types and searching good in each single certainly one of them. She additionally simply began her YouTube channel a couple of yr in the past, posting vlogs and lookbooks.
3. Health micro-influencer: Cheryl Tay
Cheryl Tay is certainly one of Singapore’s rising health influencers. Not solely is she a profitable Ironman triathlete, however she can also be the founding father of #RockTheNakedTruth, a motion that encourages folks to be assured about their physique picture. A fast look at her Instagram feed, you may see her love for health and her ardour for uplifting others. She usually shares posts of assorted working occasions she took half in in addition to actions and occasions she took half in with members of #RockTheNakedTruth.
4. Meals micro-influencer: Charlotte Mei de Drouas
Graduating from the College of Leeds in 2015 with first-class honours in diet, Charlotte Mei de Drouas actually is aware of what she is speaking about in terms of meals and diet. She has labored as a nutritionist with numerous firms and platforms, from Kellogg and MyKenzen Vitamin Companies to Asian Meals Channel and at the moment her personal model underneath the moniker TheCharlotteMei. Her 20K+ followers know her as a agency advocate for sustainability and diet. She shares on her Instagram numerous nutritious recipes and ideas. Other than Instagram, she additionally actively creates content material on YouTube, the place she shares brief snippets of nutrition-related content material.
5. Life-style micro-influencer: Brenda Tan
Multi-faceted is what her 19.7K followers would name her. Brenda Tan is a life-style content material creator who posts all types of content material, from magnificence to crafts and journey. On prime of that, she can also be an actual property agent and infrequently shares numerous actual property movies on her Instagram feed. She is the amalgamation of all of the influencers on this listing, sharing bits of every part.
6. Parenting micro-influencer: Lydia Izzati
Followers of the native tv channel Suria may discover Lydia Izzati acquainted. She has acted in a number of tv dramas and movies, comparable to Aduh Bibikku 2, Walimah 1 & 2, and Projek Kasih. Nevertheless, other than her appearing profession, she is extra identified by her 55K followers as a loving mother and a doting spouse. Her Instagram feed is full of posts about her household. Even her daughter might be thought-about a nano influencer with greater than 2K followers. Lydia has partnered with manufacturers, comparable to Nestle, Ruhen Singapore, and OCBC, to advertise family-orientated services and products.
7. Pets micro-influencer: Marshall & Associates
Owned and managed by a Singaporean who goes by her moniker, Ekdikisis, Marshall and Associates was first made identified when Ekdikisis posted 4 lovely 2.5-week-old bunnies peeking out or snoozing in glass cups. Quick ahead a few years, these bunnies grew to become Instagram well-known on Instagram, gathering 26K animal lovers who’re blessed with numerous feeds concerning Marshall, the lead rabbit and his fellow bunny compatriots, in addition to a Japanese Spitz pup. If you’re an animal lover, make sure to comply with Marshall & Associates in addition to different pet influencers right here.
8. Journey micro-influencer: Jessica Loh
In the event you love travelling to Instagrammable spots, then Jessica Loh, mostly identified by her moniker, Shiberty, is the influencer to comply with. Her Instagram feed is full of well-taken photos of assorted hotspots that she visits along with her accomplice.
Conclusion
So, there you’ve got it — eight rising micro-influencers of their respective area of interest. However, even when they’re related to your trade, it’s vital to conduct sufficient analysis to seek out out if their followers are the audience your model is on the lookout for.
Other than discovering the suitable influencer in your marketing campaign, there are different components to a profitable influencer advertising and marketing technique. Nevertheless, one factor for certain is that if you’re planning to realize prompt outcomes, influencer advertising and marketing just isn’t for you. It takes time and a little bit of trial and error to find the suitable technique for you.
That is the place KOBE is available in. With over 30,000 well-known influencers in Singapore underneath our belt, we’re in a position to assure matching the suitable influencer in your KOL advertising and marketing marketing campaign. Contact us to get began at present!
