Black Friday, sandwiches, elections, board video games, and a tribute to aviation are content material advertising alternatives for November 2023.
Content material advertising is creating, publishing, and selling articles, movies, or different content material to draw, interact, and retain clients for your enterprise.
Listed here are 5 content material advertising concepts you need to use in November 2023.
1. Black Friday, Cyber Monday
Retail and ecommerce personnel have been engaged on vacation provides for months — or at the very least they need to have.
Consumers will anticipate reductions on big-screen televisions for Black Friday and Cyber Monday.
The offers began with shopping for the very best stock at the very best costs in order that the financial savings fall on expectant buyers like Autumn leaves in a stiff November wind.
There’s, nevertheless, nonetheless time to create Black Friday and Cyber Monday content material to assist these efforts — in at the very least 3 ways.
- Reward guides. Produce posts describing the very best BFCM offers for numerous teams, i.e., “Find out how to save large looking for grandchildren this Black Friday.”
- Highlight merchandise. Think about an article about your provider or product. For instance, an attire store may handle sustainable sourcing for the vacation season.
- Use humor. For further factors, go for amusing, resembling a BFCM parody of kinds.
To this final level, I requested ChatGPT to generate a Black Friday advert within the voice of humor columnist Dave Barry. Right here’s the outcome:
© Dave Barry’s TV Deal Extravaganza! 8
Introducing the GINORMOUS Display screen TV for simply $99!
“+ Decision so excessive you’ll spot Wally with out attempting!
& Sound so actual, cooking exhibits may duck you!
& WiFi quicker than Uncle Bob’s repeated jokes.
®@ First 10 patrons get a magnifying glass for pixel looking! Buyer 11? Possibly some
leftover sweet. «
Doorways open post-turkey nap. Seize this bewildering deal earlier than it, like floppy disk save icons,
fades into obscurity!
DAVE BARRY’S ELECTRONIC EMPORIUM – The place humor meets electrifying offers!
Phrases apply. Uncomfortable side effects: Uncontrollable binge-watching.
You may do one thing related: ask an AI software to provide your retailer’s BFCM advert copy after which share the leads to a weblog publish.
2. Nationwide Sandwich Day
Some of us consider the sandwich bought its begin with compulsive playing.
November 3, 2023, is Nationwide Sandwich Day in the US and a number of other different localities.
It’s usually held that John Montagu, the 4th Earl of Sandwich, invented the helpful meal in 1762. In accordance with some, Montagu was a British statesman and a compulsive gambler who didn’t wish to go away the cardboard desk to eat.
Reportedly, Montagu requested his valet to deliver him roast beef between two slices of bread so he may eat together with his fingers, starting a meals revolution.
To your firm’s November content material advertising, let the sandwich articles and movies go forth. For inspiration, think about a current article from Huckberry’s Journal. Huckberry is a males’s attire model with glorious content material marking.
The article “4th Annual Thanksgiving Leftover Sandwich Competitors” is without delay prose, a video, a contest, and a recipe for a cranberry, chili, and duck sandwich on a bun.
Huckberry just lately revealed an article and video titled “4th Annual Thanksgiving Leftover Sandwich Competitors.”
3. Election Day
As a rule, retailers ought to keep away from political matters. However that is not true for each model. The U.S. election day, November 2, 2023, might be a content material advertising alternative for some companies.
Tread calmly, know your model’s place, and think about taking a stand if it is smart. Listed here are a few examples.
Election day content material may make sense for manufacturers constructed on political partisanship. Merchandise resembling Jeremy’s Chocolate and Extremely Proper Beer are supposed to be political protests, so election commentary is suitable.
Equally, some buyers are searching for politically energetic manufacturers. The web site Progressive Shopper, for instance, charges corporations primarily based on politics and encourages shoppers to “put your cash the place your values are.”
Progressive Shopper caters to shoppers who purchase from manufacturers that match their political opinions.
4. Play Monopoly Day
Collect the household for a sport of Monopoly.
Within the spirit of nationwide days for absolutely anything you may consider, November 19, 2023, is Nationwide Play Monopoly Day.
Whereas at the present time will likely be a possibility for sport outlets or shops promoting licensed Monopoly merchandise, nearly any enterprise may use the date to encourage partaking, search-engine-friendly content material. Listed here are a number of examples.
- The historical past of Monopoly. Dive into the origins and evolution of the long-lasting board sport, exploring its creation, patent journey, and numerous iterations over time.
- Prime 10 most coveted Monopoly properties. Survey your clients or workers on their favourite Monopoly properties, then compile and current the leads to a enjoyable and visible means.
- Monopoly in widespread tradition. Discover Monopoly’s quite a few references, diversifications, and appearances in films, TV exhibits, books, and different media.
- Around the globe with Monopoly. Showcase numerous worldwide Monopoly editions, highlighting every model’s distinctive properties and cultural diversifications. This might assist a retailer promoting travel-related objects.
5. Aviation Historical past Month
November is Aviation Historical past Month and a possibility for content material entrepreneurs.
November 2023 is a chance to rejoice aviation historical past. This month-long commemoration is a nod to humanity’s age-old dream of flight, from the waxed wings of Icarus to the steel-clad behemoths that cruise our modern-day skies.
Aviation connects continents and brings folks nearer. Its historical past is wealthy with tales of daring, innovation, and a little bit of turbulence.
Content material entrepreneurs can harness aviation to gasoline their November content material technique. And also you don’t need to be Boeing or Airbus to get on board. Listed here are some examples.
- A kitchen provide store may publish recipes for the traditional airplane meals of the Fifties.
- A golf or fishing provide retailer may produce a information to the very best fly-in programs or streams.
- An eBay store promoting outdated DVDs may create a listing of aviation-themed films.
