In the event you’re seeking to take your influencer advertising and marketing technique to the moon, Instagram journey influencers are your ticket. On this weblog, we’ll talk about why you must prioritize these creators in your technique, present some ideas and finest practices for working with them, and introduce you to a few of our favourite creators within the sport proper now. Let’s get into it.
Why Instagram journey influencers are an important a part of your technique
Instagram’s visible, engagement-friendly platform gives a robust area for journey influencers to captivate audiences and add worth to your program. Listed below are only a handful of explanation why partnering with them may help elevate your sport.
Instagram remains to be a social media powerhouse.
Even with the surging recognition of TikTok, Instagram remains to be very a lot a social media powerhouse. It’s the fourth most-used platform behind Fb, YouTube, and WhatsApp (TikTok is the sixth most-used) and remains to be the main social media app worldwide by way of complete downloads. Having a stable mixture of platforms in your influencer advertising and marketing technique is essential—however IG ought to undoubtedly nonetheless be one in all them.
Folks spend loads of time scrolling.
We’ve talked briefly about Instagram nonetheless being on the prime of its sport within the social media panorama. However let’s put that into perspective relating to how a lot time individuals spend with the app. A current survey exhibits practically 60% of individuals use Instagram day by day. Total, these IG customers spend greater than 50 minutes per day on the app. That’s about eight months of their lifetime! Clearly, with so many eyes lingering on the platform, there are many alternatives to get your merchandise the eye they deserve.
Journey influencers are a few of the most numerous creators on the market.
As a result of journey itself is such a multifaceted expertise, individuals from varied backgrounds and ability units have discovered their place inside the trade. That offers manufacturers a possibility for manufacturers to companion with creators from all walks of life, making certain that illustration is out there for everybody. In the end, this range enriches the journey influencer area, providing a big selection of views and experiences for audiences to discover.
Journey influencers are extraordinarily influential.
Knowledgeable recommendation is all the time precious—particularly when touring someplace you’ve by no means been. That’s why a whopping 85% of individuals say they’ve regarded to journey influencers for suggestions whereas on a visit. Partnering with them is a good likelihood to get your merchandise within the palms of vacationers or your online business listed on their itinerary.
You possibly can leverage in-app procuring.
Instagram presents procuring options, making it handy for influencers to advertise and promote travel-related merchandise immediately inside the platform. This could result in a seamless conversion course of for followers inquisitive about buying.
Suggestions and finest practices for working with Instagram journey influencers
Prepared to begin working with Instagram journey influencers? Listed below are some ideas and finest practices to remember to get essentially the most out of every partnership:
Present ideas and hacks for widespread journey ache factors.
Journey is usually a aggravating expertise—particularly touring overseas the place you don’t communicate the language. However influencers may help. Associate with them to showcase how your services can ease journey anxiousness. Or they will simply share some common ideas they’ve picked up on the highway.
Go dwell.
Associate with journey influencers for live-streamed adventures. This could embody dwell Q&A classes, real-time journey updates, and behind-the-scenes glimpses of their journeys. Dwell broadcasts provide a extra intimate look into the creators’ content material and provide an unique viewing expertise that audiences gained’t wish to miss.
Inform the native story.
Touring is one factor, however taking the time to get to know an space and communicate with the locals provides a complete new dimension to the content material. Encourage your influencers to go off the overwhelmed observe and discover some hidden gems. Listening to the attitude from the individuals they encounter alongside the best way is a pleasant bonus to the genuine content material you’re already getting from what your influencers are placing out.
Maintain a contest.
Holding a contest is a good way to construct engagement amongst your audience. Pull in your influencers and have them provide their followers a visit or some form of product that can make their subsequent journey unforgettable. Getting into individuals who like, share, and touch upon the put up will bump up these engagement numbers and generate some buzz round your model.
Preserve sustainability prime of thoughts.
Trendy vacationers have grow to be much more aware of their carbon footprint. The truth is, a current survey discovered that greater than half of journey customers assume sustainability is necessary to their journey selections, and about 60% would relatively spend cash at companies that comply with sustainable finest practices. With that in thoughts, encourage your influencers to let individuals know the way they will journey extra rigorously.
Create journey maps.
Have your influencer create a Google map of all their favourite locations they visited on their journey. Then, when the journey is over, have them share it with their viewers to allow them to comply with of their footsteps alongside the entire journey. Having the map, together with a library of content material from the journey, will create a deeper connection to the journey and assist individuals ease the stress of planning.
Diversify your creator combine.
There are professionals and cons of influencers with completely different viewers sizes. Small influencers are inclined to have a extra engaged, focused viewers however restricted attain. Bigger movie star influencers can skyrocket model consciousness with a single put up however don’t typically have the reference to their viewers as area of interest creators do.
That stated, it’s finest to have a mix of all sizes of journey influencers if the finances permits. For reference, right here is learn how to categorize them:
- Nano influencers: 1,000 to 10,000 followers
- Micro influencers: 10,000 to 100,000 followers
- Macro influencers: 100,000 to 1 million followers
- Celeb influencers: 1 million+ followers
Prime Instagram journey influencers to comply with proper now
Prime nano Instagram journey influencers
1. Nikki on Her Manner
Quite than settling right into a “default way of life,” Nikki and her husband Colton determined to show life into an awesome journey. After saving for over a 12 months, they booked a one-way ticket and began touring the world. Now, they discover every kind of wonderful locations, eat unimaginable meals, and doc the whole journey.
2. Maryhia Layla
Maryhia is aware of learn how to get essentially the most out of life and teaches her followers learn how to do the identical. Whether or not it’s journey inspiration or on a regular basis inspiration, this Atlanta-based creator all the time has slightly one thing that will help you take advantage of daily.
3. Eric Garced
Eric is an actual property investor and journey host at City Flight Collective—an organization that creates areas for city vacationers to attach by world occasions and journeys. Comply with Eric to get impressed in your subsequent journey, and even let him plan it for you.
4. Maddie Parrish
Maddie is a registered nurse and prolific traveler. She not too long ago gave beginning to a child lady, who’s now her prime journey companion.
5. Dan Diveny Jr
Dan is a soccer coach {and professional} journey and way of life creator. If you would like a wholesome mixture of journey and soccer, Dan is the proper comply with for you.
Prime micro Instagram journey influencers
1. Julia Carter
Julia is an inner drugs physician who hits the highway at any time when she will get the possibility. In sharing her journey by life and schooling, she hopes to encourage those that may have it most, encourage those that may have a push, and educate those that may have slightly steerage.
2. Beto Aceves
Beto Aceves is a journey influencer all the time searching for the subsequent good time. At all times the lifetime of the social gathering, Beto evokes his followers to make in all places they go a time to recollect.
3. Adam Lovick
Adam Lovick is a journey correspondent and founding father of First Class Jerk. In the event you want some luxurious journey inspiration, Adam is your man. He additionally produces loads of entertaining man-on-the-street content material and enjoyable clips from his touring adventures.
4. Siham
Siham is a Swedish style and journey influencer. Comply with her on her adventures from Tokyo to Qatar and in all places in between as she showcases a few of the most lovely journey locations the world has to supply.
5. Nicholas Kusnir
Nicholas is a journey influencer, foodie, and web jokester. This can be a man who doesn’t take himself too critically and his viewers loves him for it. Give him a comply with should you’re searching for a down-to-earth tackle the journey influencer way of life.
Prime macro Instagram journey influencers
1. Semaj the Poet
Semaj is a content material creator from the San Francisco Bay Space, specializing in way of life, health, style, journey, and cooking content material. He prides himself in delivering tremendous entertaining however high-quality video content material that retains audiences coming again for extra. He has labored with quite a few main manufacturers, reminiscent of Champs Sports activities, GotMilk, Stacy Adams, BloqUV, and Problem Butter, simply to call a couple of.
2. Adriana Maria
Adriana Maria focuses on “gradual journey.” She believes that taking sufficient time to really expertise a spot is one of the simplest ways to attach with its tradition and admire all it has to supply. On her web page, you’ll discover journey guides, outfit inspiration, and loads of different content material to encourage you to discover the world in your individual distinctive approach.
3. Katie Scollan
Katie Scollan’s Instagram grid is awash with vibrant colours from world wide. The London-based creator travels to unique areas the world over, mingling with native individuals (and generally wildlife) alongside the best way.
4. Eric Sierra
Eric is a thrill-seeking content material creator whose important focus is creating journey and way of life content material the place he can promote wholesome, enjoyable, and adventurous actions. He enjoys working with manufacturers that permit him to attach with audiences that share related values to his. His general objective is to encourage individuals to get out of their consolation zone and discover the world.
5. Meghan O’Rourke
A couple of years in the past, Meghan dropped every thing, stop her job, and went to journey the world in hopes of discovering herself. Quick-forward to right now, and she or he’s nonetheless at it. Besides now Meghan has turned her wanderlust right into a full-time profession. Give her a comply with to see how she companions with varied manufacturers and tourism boards, creating content material from areas worldwide.
Prime movie star Instagram journey influencers
1. Murad and Nataly Osmann
Murad Osmann and Nataly Osmann, a husband-and-wife duo, are Russian-born journey influencers and photographers recognized for his or her iconic “comply with me to” images sequence. They gained worldwide fame for his or her visually beautiful and romantic journey photographs, which characteristic Nataly main Murad by the hand into breathtaking locations world wide.
2. Lauren Bullen
Lauren Bullen, also called gypsea_lust, has a ardour for journey and storytelling. As a self-taught photographer, Lauren has honed her abilities over time and now companions with manufacturers that ship her everywhere in the world. She’s nice inspiration for any manufacturers seeking to discover ways to incorporate influencers into all several types of journey content material.
3. Jack Morris
Jack Morris is a world traveler and serial entrepreneur. From the mountains to the coast, Jack all the time lives his life with the utmost model. You by no means know the place the globetrotter will find yourself subsequent—and the way he would possibly get there.
4. Chris Burkard
Chris Burkard is a photographer, speaker, and filmmaker. He travels the world capturing beautiful landscapes and introducing his viewers to locations they’ve in all probability by no means heard of. Give him a comply with for a few of the most beautiful nature images you’ll see on Instagram sprinkled with some instructional tidbits.
5. Sjana Elise
Sjana is an Australian dwelling in Hawaii, however travels the world at any time when she will get the possibility. Along with being a vastly common content material creator, Sjana is a yoga and motion trainer who evokes all of her followers to dwell their very own journeys. Whereas some journey influencer content material is strictly aspirational, Sjana embodies the “on a regular basis” individual and embraces the truth that life gained’t all the time be good.
Key takeaway: Instagram journey influencers have the flexibility it is advisable to take your technique to the subsequent degree.
Instagram journey influencers are a flexible bunch. With hundreds of thousands of creators all with numerous backgrounds and ability units, all manufacturers can and may discover worth in prioritizing them as a significant a part of their technique. As you progress ahead, do your due diligence to seek out those that align completely along with your mission. Doing so will set the muse for a long-fruitful partnership for years to return.
Often Requested Questions
