Positioning itself as the primary selection for home items, Malaysian residence enchancment retailer MR.DIY has launched the thrilling #KecilBesarMRDIYada marketing campaign. Bringing on a regular basis home items to life – and upsized – the marketing campaign additionally contains a nationwide contest.
The #KecilBesarMRDIYada marketing campaign, which suggests ‘MR.DIY has all the things large and small’, presents larger-than-life installations in hotspots all through Malaysia. These embody an enormous paint curler, a Minnie Mouse ingesting tumbler, an lovely inexperienced dinosaur plushie, and a scaled-up soccer.
From the fifth of September to the fifteenth of October, the BESAR installations will likely be homed in high-traffic areas to draw the general public. Furthermore, the checklist of areas contains common websites just like the Fahrenheit88 Mall, MyTown Purchasing Mall, Mid Valley Megamall, and extra.
#KecilBesarMRDIYada ‘Untukmu’ Quick Movies
In addition to big installations, the model launched three accompanying promotional movies for the marketing campaign.
That includes a father on the lookout for batteries for his baby’s toy, a husband making certain his spouse stays hydrated, and a person’s confession of affection, the brief movies spotlight its array of merchandise.
The MR.DIY #KecilBesarMRDIYada Photograph Contest
To get the momentum going for the marketing campaign, the model additionally launched a snap-and-win contest with an interesting lineup of prizes. Members can stand an opportunity to win a luxurious yacht journey, KL metropolis helicopter experience, effective eating omakase expertise, or MR.DIY money vouchers.
First, followers might want to take a photograph or video with any of the BESAR installations and add it on their social media. In addition to that, they’re required to tag MR.DIY, embody the hashtag #KecilBesarMRDIYada, and guarantee their profile is public.
Opening its first retailer in 2005, MR.DIY is Malaysia’s largest residence enchancment chain, with over 1,000 shops country-wide. The model presents varied life-style and family merchandise, together with automotive equipment, jewelry, stationery, {hardware}, and extra.
