The LEGO Group has introduced the current rebrand of its VIP programme, shifting the LEGO VIP membership to a brand new one referred to as LEGO Insiders. The improved loyalty programme presents followers extra methods to have fun their block-building prowess, capturing the model’s values.
Below the LEGO Insiders programme, followers can earn factors when buying LEGO units from bodily model shops and on-line. Furthermore, 20 additional LEGO factors may be earned just by registering your superb LEGO assortment.
To earn these factors and construct your LEGO Insiders portfolio, customers might want to obtain the LEGO Builder App. Every LEGO’s distinctive QR code may be scanned for factors, and registering your set will reward you with 20 factors.
As a LEGO Insider, followers may even take pleasure in unique entry to the most recent LEGO merchandise and presents. In addition to that, a devoted neighborhood centre empowers customers to share their builds and find out about units, encouraging interactivity and a tighter neighborhood of LEGO followers.
LEGO Insiders Programme Kicks Off With International Treasure Hunt
To have fun the launch of LEGO Insiders, the thrilling LEGO Insiders Treasure Hunt begins. With the assistance of augmented actuality, followers can scan LEGO bricks at dwelling or in shops to discover a golden brick and win a prize.
By the treasure hunt, six fortunate winners will get the possibility to grow to be a LEGO millionaire. The prize pool consists of factors redeemable within the programme’s reward centre for reductions, member-only merchandise, collectibles, and sweepstake entries for chosen nations.
The treasure hunt is barely obtainable in the UK, the USA, Canada, Australia, New Zealand, Denmark, Metropolitan France, Germany, and South Korea, and runs till the 2nd of October.
