Meet our as we speak’s visitor — Felipe Guerra, CEO at Ilógica. Felipe shares how his staff of 18 members constructed over 3 500 emails for 50 tasks over 2 years. How they managed to avoid wasting days on e-mail manufacturing with Stripo.
Q: Hiya, Felipe. It’s good to e-meet you. Thanks for coming. May you inform us slightly bit about your organization?
A: Ilógica is a digital company primarily based in Chile and Colombia, which presently gives providers in 3 giant areas:
- improvement of digital tasks (net and cell purposes);
- UX Consulting;
- coaching (talks, workshops, and programs).
And we’re presently engaged on a brand new challenge for a monetary providers firm that does enterprise in 9 nations within the area.
Q: So, e-mail advertising and marketing isn’t the core exercise of iLogica? Why do you want Stripo then?
A: Effectively. We’ve got two causes to make use of Stripo:
First, like I stated, our essential course is making our purchasers’ presence on-line extra worthwhile. And their communication with clients is crucial right here. So, we assist them construct emails.
And likewise, as an Company, we run a number of workshops and on-line programs. So we have to attain out to our subscribers, like, to ask and remind them about webinars, and so on.
Q: What do you want most about Stripo?
A: It’s all about saving time. That is what I cherish most.
Saving time is what I cherish most about Stripo
Q: Thanks. Are you able to identify sure options that show you how to save time? And the way a lot time do they save?
A: I’d say that my favourite one can be: Adjusting the template to an ESP. Beforehand, earlier than Stripo in my life, it could take us like two days to regulate an already constructed e-mail template to a sure ESP. And I’ve to say our purchasers want like 60 completely different ESPs. Which makes the adjustment course of even more durable. As a result of most e-mail builders offer you e-mail code with some service symbols, I imply the symbols that solely this editor makes use of. When you export the e-mail to a sure ESP, it is advisable clear its code and exchange the service symbols with the symbols that this ESP makes use of so the e-mail works nicely in there. It will take us about 1-2 days.
However now, with Stripo, it takes us solely 10-Quarter-hour to regulate our template to any ESP.
How does it work? We construct a template in Stripo, after which export it to a shopper’s ESP. We don’t really want to work on the code there, no must customise it in order that the e-mail suits the ESP. We simply export after which take a look at the e-mail there to ensure it really works accurately. That’s it. Stripo gives a pure code that matches in any ESP.
Adjusting e-mail templates to purchasers’ CRM/ESP takes us solely Quarter-hour now as a consequence of Stripo’s integration with over 60 completely different ESPs.
Export emails that you just construct with Stripo to your ESP with simply 1 click on
Q: Wow. That’s spectacular. Thanks. Why did you begin utilizing Stripo within the first place? Due to the export choices?
A: No, I used to be simply searching for a approach to construct high-quality emails with no HTML abilities. A while in the past, my staff would simply code all of the emails for our purchasers. This might take us some time. The extra purchasers we get, the busier my staff will get. So I wanted to assist them out slightly. Then I got here throughout Stripo on the web.
Q: Did the state of affairs change to your staff for the higher?
A: Yep. I even ran A/B testing. One a part of my staff would preserve constructing emails by coding them. The opposite half would simply use Stripo’s Drag-n-Drop editor.
Q: That’s fascinating. What had been the outcomes then?
A: The staff that codes emails from scratch would want a day or two to construct and ship us the e-mail for approval. Whereas the opposite staff builds a brand new e-mail with Stripo in simply an hour. How? For the flexibility to repeat emails inside the challenge. They copy the required e-mail, replace photographs and product playing cards in it. That’s all. The e-mail is prepared for approval.
Beforehand, it took us two days to construct an e-mail. Now it takes us solely an hour!
Q: Thanks.
A: And likewise we save time on constructing new emails with the Content material Modules choice. When my designers construct an e-mail for a brand new shopper, they save the modules (headers, footers, social media parts) to the Modules part inside a challenge. And when constructing a brand new e-mail, they simply pull these Modules from the Venture library within the template. They are going to simply want so as to add new photographs. That’s it. Once more, that saves us lots of time.
Save days on e-mail manufacturing with Stripo
Q: Are you able to share a comic story of yours associated to utilizing Stripo?
A: Effectively, a designer from my staff needed to make use of icons within the buttons. He thought this is able to be good to animate the buttons. However we needed to reject his thought as a result of there was no choice like this in Stripo. Per week later, you launch this feature. Are you guys studying my thoughts? That is superb that you just all the time sustain with our wishes and even are forward of them and foresee our wants.
Q: You care a lot about saving time. What different choices other than Integration and Content material Modules that Stirpo provides do you want finest? And which choices would you want us so as to add sooner or later?
A: Effectively, I have to say there’s nothing I’d such as you so as to add, a minimum of for now. As a result of I’ve not tried all of the choices that you’ve now. You add them so quick, and so a lot of them. However as for my favourite choice that saves me a while, I’d say, it’s “Cellular Kinds”, aka Cellular formatting. It lets us present sure parts on desktops, and conceal them on cell gadgets. And do the alternative: Cover different parts on desktops, and present them on cell gadgets. Beforehand, that required coding. However not anymore. And likewise I wish to thank your buyer help staff! They’re very useful!
Save days on e-mail manufacturing with Stripo
