Why is believed management one in every of my most necessary weapons throughout a downturn? What does good high quality seem like? How can I measure its influence? Does it must belong within the c-suite?
Lucy Gillman, Deputy Editor, put all these questions and extra to Andrew Mildren, Managing Director, Edelman Enterprise Advertising and marketing EMEA. The pair unpack Edelman and LinkedIn’s current research, The B2B Thought Management Impression Report, to uncover the present state of thought management in B2B. They dive into how thought management can influence altering decision-makers behaviour, the place we’re getting it mistaken and why much less is extra.
Click on right here to learn the total report.
