“Now we save as much as 2 hours and 20 minutes on every e-mail e-newsletter. And we create no less than 2 e-mail campaigns a day. Think about how a lot time every week we save! We now have sufficient time left for deep e-mail marketing campaign evaluation and constructing buyer retention technique.”
Introduction
Find out how Ukrainian marketplaces Pokupon & SuperDeal minimize the e-mail manufacturing time by as much as 3.7 occasions with Stripo. But, their emails don’t lose in high quality.
About Pokupon & SuperDeal
Area of interest: eCommerce.
Pokupon and SuperDeal are Ukrainian marketplaces that provide services and products from completely different corporations with reductions of as much as 90%. They assist clients lower your expenses and assist companions get extra clients. With the assistance of their web site or official app, clients can discover reductions on the next classes:
- touring and leisure;
- meals;
- magnificence;
- well being and sports activities;
- leisure;
- self-development, and so forth.
As well as, the corporate offers clients with promotional codes for purchases in varied shops. The primary slogan of Pokupon is “If you wish to purchase one thing, examine Pokupon first. Most probably, there may be already a reduction there.”
(Categorical e-newsletter on tourism from Pokupon)
Downside
Have you ever ever felt that you simply spend a complete lot of time creating newsletters? And the extra numerous and quite a few the e-mail campaigns, the extra important the time prices. Additionally, you want your emails to be brand- and design-consistent to render nicely throughout a number of e-mail purchasers, which makes this entire course of much more time-consuming.
Pokupon creates emails twice a day and divides them into morning and categorical emails. Categorical emails are newsletters in areas equivalent to tourism, magnificence, well being, or different classes of the web site. Furthermore, every e-mail differs by providing varied promos, reductions, and extra. Creating all these newsletters every single day takes an enormous chunk of the workday that might in any other case be spent on different necessary email-marketing duties.
Resolution
The Stripo API—SRT Transformer, in our case—automates e-mail manufacturing.
How precisely does it work?
In case you are conversant in the Stripo editor, you in all probability have heard about its good components.
The circulation is as follows: you paste a hyperlink to your product web page into the product card in your e-mail, and Stripo robotically pulls all the required info—product snippet, worth, description, hyperlink, and the “Purchase” button—into this card.
SRT Transformer permits you to create the whole e-mail utilizing the identical circulation as for product playing cards. On this manner, this API helps to considerably minimize the time on e-mail creation.
There are 4 steps to start out utilizing SRT in your future newsletters:
-
You design the e-mail the way in which you want.
-
It can save you modules of this e-mail to your private Module storage.
-
Right here, you’ll need a developer’s assist. Configuring SRT to your newsletters will take a talented programmer a day or two.
-
Take pleasure in!
Discover extra info on our Assist Heart.
Outcomes
“Earlier than SRT Transformer, it will take us 2–3 hours to construct an e-mail marketing campaign. Now, it takes us below 40 minutes. We save as much as 2 hours and 20 minutes on each marketing campaign. As I’ve already talked about, we construct 2 e-mail campaigns every day. So, we save as much as 4 hours and 40 minutes a day, which is like 55% of a working day. This provides us plenty of time to consider new e-mail advertising methods and deep evaluation.”
Valeria Kalashnikova,
Retention Supervisor at Pokupon & Superdeal.
The corporate has transferred the whole course of of making its e-newsletter to the SRT rails. All forms of emails, from every day ones to particular class emails and emails with promotional codes are actually created effectively with the Stripo SRT API.
(Publication with promo codes from Pokupon created utilizing SRT)
Who can profit from SRT
“E-mail entrepreneurs who wish to do away with the routine, who wish to optimize processes for the shopper, and full-time e-mail entrepreneurs with so many duties and so little time. SRT enormously optimizes and automates e-newsletter manufacturing.
Freelancers can even profit from SRT if the shopper wants to make use of end-to-end strategies, and it’s essential for them to hurry up e-mail manufacturing.”
Wrapping up
As you’ll be able to see, SRT is an effective way to multiply the routine of making e-mail newsletters by zero. You save time and may create and ship tons of emails to your clients and delight them with best-in-class emails with little to no effort.
Time is essentially the most useful useful resource, so let’s not waste it.
Lower e-mail manufacturing time with Stripo
