For those who’re operating quick on content material advertising and marketing matters this September, take into account back-to-school actions, guides, potatoes, conversions, or the U.S. Structure.
Content material advertising and marketing is the method of making, publishing, and selling articles, movies, podcast episodes, and the like to draw, have interaction, and retain clients. Achieved nicely, it’s helpful or entertaining.
What follows are 5 subject concepts in your firm’s September 2022 content material advertising and marketing.
1. ‘Again to College’ Sequence
Because the leaves change colour and a touch of coolness enters the air, folks grow to be enthusiastic about all issues pumpkin spice and comfortable sweaters. However for entrepreneurs, the approaching of autumn additionally marks the start of a brand new faculty yr.
In September, back-to-school buying and actions can be in full swing. Photograph: CDC.
In the US, a typical family in 2022 with high-school-age kids or youthful will spend $864.35 on back-to-school buying, in line with estimates from the Nationwide Retail Federation. Households with school college students will spend much more — about $1,199.43.
Classes resembling electronics, attire, and dorm furnishings get the lion’s share of those gross sales. Many will occur in August, however September can be time to create a back-to-school weblog publish or electronic mail publication collection specializing in the objects customers might need forgotten. It might, moreover, present useful information about good research habits or tackle how your merchandise work together with the varsity expertise.
2. The “Final Information to…”
For some, September is a time to benefit from the previous few weeks of heat climate to go tenting or mountain climbing. For others, it means spending time within the kitchen, cooking up all of the seasonal produce they will get their palms on.
An “Final Information to Autumn Actions” might have interaction clients and prospects it doesn’t matter what merchandise your online business sells.
Producing a information to autumn actions, no matter they is likely to be, is an efficient approach to supply helpful info while that includes the merchandise you promote.
For instance, a direct-to-consumer backpacking model might produce “The Final Information to Fall Backpacking Journeys in West Virginia” or related.
If a content material marketer is especially bold, the “final information” could possibly be a hub or pillar web page and the idea for a completely new part of an organization’s website. Lastly, don’t be afraid to advertise your merchandise instantly within the information.
3. Nationwide Potato Month
September is Nationwide Potato Month in the US. As meals holidays go — can an entire month be a vacation? — Nationwide Potato Month is a really versatile theme.
Most individuals get pleasure from potatoes and can seemingly have interaction with content material on that subject. And recipes that includes potatoes might attraction to a variety of dietary restrictions and preferences, together with vegan, vegetarian, gluten-free, and paleo.
The Idaho Potato Fee even has a video on YouTube displaying you how one can make donuts with dehydrated mashed potatoes.
If Idaho could make donuts with potatoes, think about what you possibly can do.
Regardless of its versatility, Nationwide Potato Month is seemingly unrelated to many companies. But when entertaining or humorous content material matches your model, you is likely to be shocked.
For instance, a plumbing provide enterprise might publish a potato cannon tutorial and promote the pipe and glue to construct the launcher.
4. Inform a Conversion-driving Story
Let’s flip to popular culture in 2010. In episode three, season seven of the animated collection Futurama, the characters Fry and Bender buy new eyePhones from Mother Industries and start to compete over who can get extra followers on a social media app.
Within the present — a parody of iPhones and social media — it seems that Mother Industries is making an attempt to contaminate folks’s brains with a virus. However let’s put that apart.
In one of many scenes, Fry needs to buy an eyePhone, however the too-helpful clerk begins to explain every thing flawed with it, dissuading Fry from making the acquisition. However an anxious Fry yells out, “Shut up and take my cash.”
The picture and phrase have lengthy since grow to be a well-liked meme that captures how we are able to really feel a couple of new product that matches our way of life or solves an issue. As soon as we all know what it does or the way it works, we would like it. “Shut up and take my cash.”
This picture — “Shut up and take my cash” — has grow to be a meme describing customers’ emotions for a superb product.
For September, attempt to discover at the very least one conversion-driving story that describes a product you promote so nicely it’s worthy of the “Shut up and take my cash” meme.
5. U.S. Structure Day: Sept. 17
On September 17, 1787, delegates in Philadelphia signed what would grow to be one of the influential paperwork in human historical past, the US Structure.
Howard Chandler Christy painted this model of the signing of the Structure in 1940.
In commemorating this occasion, entrepreneurs can produce content material associated to the Structure, its amendments, or optimistic facets of American tradition.
For instance, a weblog publish might describe the historical past of Structure Day or the modification course of. Alternatively, a brief video might focus on one of many founding paperwork that preceded the Structure, such because the Articles of Confederation.
Lastly, content material associated to American exceptionalism— its successes and failures — is a worthy subject in recognition of Structure Day. In any case, the Structure is what makes the US distinctive amongst nations.
