ICYMI: Hollywood has been actively putting for months — they usually have a listing of nuanced labor disputes.
And whereas the core focus has been on actors and writers, the place does this depart influencers and creators?
We’re sharing all the pieces you might want to know concerning the strikes — from the important thing gamers concerned to the way it’ll have an effect on these within the influencer advertising and marketing trade.
Why Did SAG-AFTRA and WGA Go on Strike?
To say there’s been rather a lot occurring relating to the SAG-AFTRA and WGA strikes is an understatement. Right here’s a fast recap to deliver you on top of things.
Who Is Concerned within the Strikes?
When Did the WGA and SAG-AFTRA Go on Strike?
The WGA writers have been on strike since Could 2, 2023.
SAG-AFTRA performers joined writers in opposition to the AMPTP on July 14, 2023.
Why Is the WGA Putting?
Factors of disagreement embrace:
- Lowered residuals from streaming companies
- Low wages
- Pushback in opposition to AI-generated writing instruments
Why Is the SAG-AFTRA Putting?
Much like the WGA, many performers have drawn consideration to:
- Pay disparities — particularly with streaming companies
- Lack of job safety
- Considerations about AI-generative instruments that may reproduce actors’ likeness
How Many Folks Are Putting?
In the mean time, there are over 161K writers and actors picketing.
It’s having a large affect on Hollywood — sidelining many movie and tv productions — and is the primary time since 1960 that each actors and writers have gone on strike on the identical time.
Whereas the strike continues, they’re forbidden from selling present initiatives, attending purple carpet occasions, or representing their initiatives at award exhibits.
What the SAG-AFTRA Strike Means for Influencers
SAG-AFTRA represents all types of performers and media creators — together with influencers.
In accordance to Goldman Sachs, this phase will probably be price $480 billion by 2027, making it a invaluable a part of the trade.
In 2019, SAG-AFTRA rolled out an settlement for social media creators who produced their very own video or audio content material. This settlement consists of:
- Offering medical insurance, pension plans, retirement advantages, and authorized help
- Negotiating sponsored content material and partnerships offers with manufacturers on influencers’ behalves
- Stopping manufacturers from modifying creator content material
- Setting distribution limits to keep up artistic integrity
Right here’s how the SAG-AFTRA 2023 strike impacts influencers:
- Content material creators can’t work on new initiatives coated by SAG-AFTRA contracts. This consists of TV exhibits, motion pictures, commercials, and different types of content material.
- Content material creators can’t promote initiatives coated by SAG-AFTRA contracts on social media or different public platforms. This consists of posting trailers, interviews, or behind-the-scenes content material.
- Content material creators can’t attend premieres, awards exhibits, or different occasions associated to initiatives coated by SAG-AFTRA contracts.
- Content material creators can’t take part in any actions that may very well be seen as supporting the studio or manufacturing firms concerned within the strike. This consists of making public statements in help of the studios or manufacturing firms or showing in any promotional supplies for his or her initiatives.
- SAG-AFTRA has requested that influencers protected by the union keep away from posting content material on social media a few challenge that’s owned by studios like Amazon, Netflix, Disney, and extra — no matter whether or not they’re paid. The union has acknowledged that creators who fail to respect this want could forfeit their SAG-AFTRA membership as soon as the strike is over.
With these limits, creators engaged on impacted initiatives will see their earnings lower.
Plus, with delayed challenge launch dates, influencers working to construct their careers could discover it tougher to get their foot within the door.
Because the strike is ongoing, the uncertainty of future initiatives is named into query, thus having a long-term impact on revenue and alternative.
What the Strike Means for Future Media
The WGA and SAG-AFTRA strike is critical for thus many people within the leisure trade. Whereas the explanations for the strike spotlight the continued pay disparities, it additionally emphasizes job safety issues over AI manufacturing instruments.
This era of uncertainty at present has no finish date — and it asks the query, how will future union measures shield their creatives from a repeat downside?
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