By Kaleigh Moore August 22, 2023
Wish to appeal to folks to your small business? It solely takes two phrases: create worth.
On-line, we name something of worth “content material,” and it is available in all types of kinds. eBooks, webinars, weblog posts, movies, social media threads. In the event that they appeal to potential clients, we name it content material advertising and marketing.
However whereas publishing nice content material can set up your fame, there’s nonetheless one drawback.
Noise.
Everybody else is creating content material, too. And that noise is getting louder. 54% of companies plan on growing their content material advertising and marketing budgets in 2023.
How do you stand out? By not stretching your self too skinny. You want instruments and methods to make every bit of content material depend.
Even higher, you’ll be able to leverage each potential content material creation instrument to enhance and scale your content material.
Let’s discover the content material writing assistants, analysis, and video creation instruments able to giving your small business an edge:
Content material writing assistant instruments
Content material writing will be time-consuming and difficult. In spite of everything, it looks like everybody has an lively weblog.
However there are nonetheless alternatives in content material writing. Solely 40% of B2B entrepreneurs have a documented content material advertising and marketing technique. And solely 7% extra content material entrepreneurs reported that their content material advertising and marketing generated extra leads than final 12 months.
The problem isn’t how related your content material writing will be in a world filled with blogs, touchdown pages, emails, and eBooks. The query is the right way to leverage right this moment’s writing instruments to make sure your content material is simply nearly as good, if not higher.
AWeber AI Writing Assistant for electronic mail
Busy and enterprise share the identical root phrase. It might get troublesome to place apart time for a weekly e-newsletter—particularly one which continues to develop your viewers with well timed, related content material.
Which is why AWeber affords an AI writing assistant for electronic mail.
Description
Are you a purist who insists on writing your personal emails? You possibly can have AWeber AI do some brainstorming for matters.
Are you too stretched out on time to put in writing the e-mail, however nonetheless need to domesticate an lively e-newsletter neighborhood? Inform AWeber AI what to put in writing and let it take over.
AWeber AI is straightforward to be taught with the appropriate prompts. AWeber’s AI electronic mail author may even accomplice with you, dealing with your analysis when you’re lively throughout the electronic mail author.
It really works like a full-time writing assistant, solely with out the full-time costs.
The way it helps
You possibly can cease switching tabs when you do your electronic mail analysis, which helps you get every electronic mail carried out extra rapidly. And if you wish to keep on with a constant posting schedule whereas feeling burnt out, you should use the AI writing assistant to summarize current content material into an electronic mail whereas sustaining your distinctive voice and magnificence.
Lean on synthetic intelligence and also you’d be amazed at how a lot content material you’ll be able to create with out added work.
Beginning value
The AI writing assistant content material creation software program is constructed proper into AWeber, so you’ll be able to entry it as quickly as you’re signed up, even with the free model.
ChatGPT
What’s it?
OpenAI’s ChatGPT is an AI chatbot and language studying mannequin. Enter detailed, tutorial prompts and it will probably assist with almost something. It’s particularly adept at analysis, writing, and answering brainstorming questions.
The way it helps
ChatGPT is content material creation software program that’s solely as useful as the standard of your prompts. One generic request in your half could produce generic outcomes.
However for those who can grasp your prompts, ChatGPT can actually impress you.
Use it to assist with e-newsletter matters, determine buyer ache factors, and brainstorm concepts for future content material. Inside a couple of seconds, you would have a month’s value of weblog publish concepts.
Beginning value
ChatGPT is free to make use of, however with some caveats. Customers on the free model gained’t have precedence entry when demand is excessive. It could run slowly and even be outright unavailable at these instances.
If you need precedence entry, you’ll be able to unlock it for $20/month.
Headline Analyzer
What’s it?
There are a couple of headline analyzer instruments available on the market, and so they all work by the identical logic: your first sentence is your most necessary one. Headline Analyzer provides you with immediate suggestions on this sentence. Preserve tweaking till you’ll be able to’t enhance it any extra.
The way it helps
Legendary copywriter David Ogilvy as soon as mentioned that while you write the headline, you spend 80% of your promoting greenback.
You might be sitting on the most effective publish you’ve ever written, however nobody will realize it in the event that they by no means learn it. A well-written headline will change that.
Spending a couple of moments on a headline analyzer affords fast suggestions, however does one thing extra necessary. It forces you to consider your headline and what it guarantees.
Beginning value
Free to make use of, with the caveat that you just’re engaged on just one sentence at a time.
Grammarly
What’s it?
Grammarly is an in-browser instrument for analyzing, proofreading, and double-checking your content material for errors. Improve to a premium model and also you’ll have ideas to enhance the readability and high quality of your writing. Even higher, you’ll be able to repair errors with only one click on.
True, it’s much less content material creation software program than content material enhancing software program. However it would assist guarantee your content material is tight, clear, and straightforward to grasp.
The way it helps
It’s essentially the most refined proofreading instrument available on the market. If you happen to’re not assured in your grammar, contemplate it an important instrument. It features like a proofreader in your shoulder, highlighting any mistake in purple.
Write inside Grammarly, or add Grammarly to Google Docs, and it’ll even proofread as you go.
Beginning value
You will have a couple of choices right here. Grammarly is free for fundamental checks. Add it to your browser and it will probably even make in-email proofreading checks for you.
However possibly you need one thing extra intensive. Grammarly Enterprise (at $15/consumer/month) affords full-sentence rewrites you’ll be able to handle with a single click on.
Hemingway App
What’s it?
Hemingway is a free-to-use on-line app checking your sentences for complexity and readability. If you happen to rating excessive, unhealthy information. Your writing is perhaps unclear.
The aim is to attain low in order for you crisp, readable, scannable on-line content material.
Hemingway is an particularly necessary instrument for contemporary electronic mail. Individuals opening a number of emails at a time could solely scan your content material. Hemingway helps you write with them in thoughts.
The way it helps
Hemingway will color-code your writing so you will discover essentially the most problematic sentences first. Did you write a sentence rated “very exhausting to grasp”? It’ll spotlight it in purple.
You’ll basically have an immediate “warmth map” of how powerful your content material is to learn. Sort out solely the exhausting sentences, or goal for no color-coded sentences for very crisp writing.
Beginning value
Free to make use of, Hemingway is out there inside any browser set to the appropriate URL.
Content material analysis instruments
With the instruments above, your writing will go easily. Nice.
However…what do you write about?
It’s the important query of fine content material. If nobody cares about your matters, it doesn’t matter how good the writing is. That’s why 83% of entrepreneurs consider it’s more practical to create higher-quality content material much less usually.
Let’s discover some instruments to assist.
Ahrefs
What’s it?
Ahrefs is a collection of web optimization instruments designed for higher analysis and insights. You should use it for thought technology. Higher but, use it to determine long-tail key phrases your rivals may need forgotten about.
Higher but, your rivals could not even know about them.
The way it helps
Ahrefs will allow you to analyze competitors, audit and optimize your web site, and determine key phrases for content material matters.
Key phrase instruments are particularly useful right here. You might attempt to get by with free instruments, however these usually lack the site visitors insights to find out what your viewers actually needs to learn.
Among the many finest advertising and marketing instruments, Ahrefs has a fame for high quality. So for those who’re critical about web optimization, it’s a collection you want to be paying for.
Beginning value
Begins at $99 for the essential options like its Key phrases Explorer, a Website Audit, and Rank Tracker. Rank Tracker is very helpful for monitoring your progress over time.
Google Developments
What’s it?
Google Developments is a free instrument for watching the recognition of Google search phrases over the previous few months and even years. You possibly can examine development knowledge over time. The benefit listed here are the uncommon glimpses into what persons are Googling, direct from the supply.
The way it helps
In case your content material isn’t providing you with the outcomes you need, it’s possible you’ll simply be having unhealthy luck. Capitalizing on search traits is a possible solution to reverse your fortunes.
It’s also possible to use Google Developments to check two search phrases over time. This provides you with a chicken’s-eye view of whether or not sure niches are standard sufficient to help a full web optimization technique.
Don’t neglect to “zoom in” to seek out native searches, both. You’ll spot a couple of potential traits to area of interest down by demographics and dominate your market.
Beginning value
Free to make use of: simply head to Google Developments and begin looking out.
SEMrush
What’s it?
Like Ahrefs, SEMrush affords a collection of instruments—on this case, over 55 of them. Determine matters, analysis what’s working to your rivals, and even use SEMrush to deal with social media posting with a deliberate schedule.
The way it helps
SEMrush is a classy diagnostic instrument for content material evaluation.
Wish to uncover new key phrases in your area of interest? Analyze your area’s backlink profile? Run technical web optimization audits to enhance on-site web optimization?
You are able to do all of it right here. It’s also possible to observe your search engine rankings day by day, providing you with insights into which model of content material’s working finest for you.
Beginning value
You possibly can strive it totally free, however instruments like these will price you. You’ll spend $129.95 month-to-month when you formally enroll right here.
That is the “professional” model; “Guru” expands from 5 to fifteen initiatives and 500 to 1,500 key phrases at $249.95/month.
Exploding Subjects
What’s it?
Keep in mind Google Developments? Inject it with steroids. Now you might have Exploding Subjects, which might help you determine present sizzling traits to plan your upcoming content material.
The way it helps
Exploding Developments affords a broad database throughout a number of classes. They even publish a e-newsletter for locating development ideas you would possibly by no means have considered.
Technically, you’ll be able to sit again and let Exploding Developments make these matter ideas. However for those who use the instrument, there are tons of options for figuring out upcoming traits and sizzling matters.
Beginning value
Use Exploding Developments Professional on the Entrepreneur stage at $39/month when billing yearly. This provides you with entry to the Exploding Developments database, the weekly traits studies, and one consumer seat.
As ubiquitous because the written phrase is, 91% of customers desire to have a look at visible content material. If you happen to don’t provide visible content material in any kind, it’s straightforward to lose out to these rivals who do.
The web expertise begins on the eyes. Listed below are some instruments that will help you construct that have to your viewers.
Canva
What’s it?
Canva is an internet graphic designer, one thing of an internet model of Adobe Illustrator. However it’s not extremely technical. Even freshmen can create graphics, logos, promotional photos, and charts.
The way it helps
Since Canva’s free account is so sturdy, it might be one of many most-used apps on the Web. It’s actually true for those who’re constructing something visible.
Canva succeeds with its intuitive options and pre-built, professional-looking templates. Use them to construct LinkedIn Carousels or infographics and watch your engagement skyrocket.
Beginning value
Although there’s lots to do on the free model, you’ll be able to join the professional model for $119.99/12 months per individual.
GIPHY
What’s it?
Consider Giphy as Google for Gifs.
Giphy’s database of stickers, animations, and gifs is nice for breaking apart your traditional content material with a contact of silliness. Even higher, you’ll remind folks there’s a human behind your content material.
The way it helps
Search by Giphy’s database and discover the animations to fit your content material.
Add some character to interrupt up a long-form weblog publish. Create a meme or two. Add gifs to your e-newsletter to maintain folks entertained.
It doesn’t matter what your content material technique is, you’re finally going to want a gif. We will’t say how or when. However you’ll.
Beginning value
You should use Giphy totally free.
DALL-E
What’s it?
DALL-E is an AI text-to-image generator. Consider it as ChatGPT for constructing visible content material. You should use it so as to add photos to blogs or movies with out counting on inventory pictures.
The way it helps
The one restrict right here is your creativeness.
Perhaps you need cute photos to go together with a selected goal demographic to your weblog. Or possibly you want extra superior branding ideas. Perhaps you’re illustrating an eBook or whitepaper.
Beginning value
Aside from a free-to-try beta launch, this can rely in your use. DALL-E works on a system of credit; the extra credit you buy, the extra photos you’ll be able to generate.
In keeping with Artificial Engineers, you should buy credit at about 13 cents on common.
If you happen to’re not utilizing video, you’re within the minority. 91% of companies put money into video advertising and marketing as a instrument in 2023. However that’s no promise they’re utilizing it proper.
Lumen5
What’s it?
Lumen5 is an internet video maker with straightforward drag-and-drop instruments for social-media-friendly content material.
If you happen to’re already conversant in Canva, you’ll be able to consider Lumen5 as an identical instrument. Straightforward-to-produce movies, no experience required.
The way it helps
Investing in video as soon as required skilled enhancing—or studying the abilities your self.
With Lumen5, you don’t should be knowledgeable to publish movies. The drag-and-drop interface simplifies video manufacturing so you’ll be able to produce extra “at scale.” You possibly can even use AI to assist flip profitable weblog posts into movies.
Beginning value
$19/month, billed yearly. Which isn’t unhealthy, contemplating Lumen5’s AI can deal with nearly your complete video manufacturing course of itself.
StreamYard
What’s it?
StreamYard is a skilled stay streaming platform. It doubles as a recording studio so you may get extra out of your stream.
The way it helps
If you wish to stay stream solo or deliver on friends, StreamYard is type of like your behind-the-scenes manufacturing group. You possibly can even use it to multi-stream to totally different platforms, maximizing your viewers.
Because it all works in-browser, there’s little or no to arrange. So long as you might have the bodily tools for a stay stream, StreamYard can take over from there.
Beginning value
It’s free to start out, providing you with quick entry to its core studio options. “Fundamental” will run $20/month, unlocking limitless streaming, as much as 10 on-screen members, and 50 hours of video stream storage.
Webinars are particularly efficient in B2B advertising and marketing, the place 58% of entrepreneurs make use of them as a part of their content material technique.
When you want to go extra in-depth and promote big-ticket companies and merchandise, informative webinars assist promote your clients greater than only a product. They assist promote your data and credibility.
WebinarNinja
What’s it?
WebinarNinja is an “all-in-one” resolution for producing webinars. It’s nice for coaches, trainers, and consultants. If you happen to provide a service the place you want to spotlight your experience, it’s an excellent platform.
The way it helps
Create and publish stay webinars, or construct “evergreen” webinars to behave as lead magnets, signing folks up to your e-newsletter. It’s also possible to use WebinarNinja to help stay interplay, taking questions from the stay members in your viewers.
WebinarNinja additionally serves as your cloud internet hosting platform, that means you’ll be able to retailer these evergreen webinars with their service. File as soon as, and your webinar can proceed to generate leads for years.
Beginning value
$29/month for fundamental options, however take into accout this solely affords you a platform for as much as 29 stay attendees. Unlock as much as 100 stay attendees for $99/month.
GoToWebinar
What’s it?
GoToWebinar is a part of the GoTo software program suite, permitting as much as 3,000 attendees to your webcasts. What’s nice about publishing these webinars is customers can verify them out in-browser, with none further downloads.
The way it helps
If you happen to don’t have a extremely technical viewers, GoToWebinar’s options assist simplify the webinar viewing expertise.
Customers gained’t have to join any complicated companies simply to view your webinar. And you’ll combine GoToWebinar with different CMS functions, which helps you handle incoming B2B leads.
Beginning value
You possibly can strive it totally free. Or pay $49/month for Lite, which helps you publish the webinar however leaves out superior options like accepting funds from attendees or recording your occasions.
Creating on-line programs
What when you have a service or education-based enterprise, however end up caught with one-on-one conferences? Digital merchandise like on-line programs can duplicate your time with each obtain.
Up to now, incomes cash from educating and training was all concerning the dimension of your scholar courses. However on-line programs allow you to construct merchandise with out the extraordinary work required for every one-on-one session.
Teachable
What’s it?
Teachable is a platform for promoting digital programs and publishing digital merchandise. Superior options like AI quiz turbines give your teachable programs an “interactive” really feel—even with out your presence.
The way it helps
The beginning-for-free plan means you’ll be able to discover Teachable with out having to place some huge cash down. Use their no-code course builder to assemble your digital merchandise with out superior coding data.
If you happen to have been making a e-book, you would give it some thought this fashion. Teachable will present the paper, the binding, the quilt, and the flexibility to promote and distribute. All you want to present are the phrases.
Beginning value
Free to start out with transaction charges. However you’ll be able to strive the $39/month model to decrease transaction charges and use customized domains to your teachable programs.
Thinkific
What’s it?
Like Teachable, Thinkific can flip your data right into a repeatable digital product. Construct and promote programs, neighborhood memberships, and monetize your viewers.
The way it helps
Thinkific has nifty options for constructing on-line programs, like quizzes and assignments to maintain your college students up to the mark. It’s also possible to use the platform to publish stay occasions and educating, giving your viewers a extra hybrid expertise.
Beginning value
Free to start out with one course, $36/month to publish limitless programs.
Use the most effective content material creation instruments and software program accessible
Content material will be difficult. It takes data, experience, and talent to create unique thought items your viewers will get pleasure from.
However with the appropriate content material creation instruments, you’d be shocked how a lot much less difficult it’s gotten. And AWeber’s AI writing assistant is a good instrument that will help you construct an viewers with newsletters—even while you don’t really feel like writing them.
Check out AWeber’s AI writing assistant and observe simply how straightforward it’s to construct related, partaking content material nowadays.
