We’re delighted to announce that Dotdigital has been named “Finest SMB Advertising and marketing Automation Platform” within the 2023 MarTech Breakthrough Awards program. The celebrated worldwide annual awards program acknowledges standout advertising, promoting, and gross sales expertise from world wide.
The mission of the MarTech Breakthrough Awards is to honor excellence and acknowledge the innovation, laborious work, and success in a spread of selling, gross sales, and promoting technology-related classes, together with advertising automation, buyer expertise, efficiency advertising AdTech, SalesTech, advertising analytics, content material and social advertising, cell advertising and lots of extra. This yr’s program attracted greater than 3,500 nominations from over 19 totally different nations all through the world.
Dotdigital beat some severe competitors to emerge victorious within the small and medium enterprise class.
“Dotdigital’s buyer expertise and information platform harnesses the ability of buyer information, powering engagement, conversion, and loyalty for SMBs as they develop and scale. The platform’s clever options empower customers to attach and ship memorable messages throughout e mail, SMS, chat, push, social and extra,” mentioned James Johnson, Managing Director at MarTech Breakthrough. “When prospects really feel as if they’re getting greater than only a services or products, they connect with a model. With Dotdigital, SMBs are in a position to supply prospects a selection that can in the end cause them to develop a stronger emotional bond with their model.”
Our CEO, Milan Patel, was delighted to just accept the award for Dotdigital.
“All the things we do is to present the shopper a greater expertise. That is carried out by taking our purchasers’ contacts via the shopper journey to change into model advocates. With a wide range of customized channels, we assist ship the precise message to the precise particular person on the proper time,” he mentioned. “We’re happy to be MarTech Breakthroughs’ ‘Finest SMB Advertising and marketing Automation Platform.’ Ongoing interactions between a model and a buyer are an indication the shopper is engaged. We’ll proceed to assist SMBs ship content material and experiences that add worth and create these significant engagements.”
The award acknowledges Dotdigital’s modern buyer expertise and information platform (CXDP) which connects first-party information throughout advertising methods, surfacing insights and automating predictive cross-channel messages. The centralized information hub showcases actionable insights that supply a transparent overview of buyer conduct, intent, most popular channels, and extra.
Our easy-to-use CXDP’s behavioral modeling delivers customized buyer experiences pushed by information. These real-time insights embrace zero-party information, buy intent, and extra with Single buyer view (SCV).
What’s extra, our clever program builder additionally lets companies automate the shopper journey throughout e mail, SMS, social media, and messenger, whereas cohort analytics helps optimize segmentation methods and uncover priceless, intent-driven segments which are able to convert. AI can be used to hyper-personalize advertising by way of predictive analytics and product suggestions in actual time.
We need to thank the judges and workforce at MarTech Breakthrough for this award and sit up for persevering with to exceed buyer expectations as they ship customized, data-driven experiences.
