A pleasant work atmosphere tops the scholars’ profession precedence record.
Taiwan, twentieth July 2023 – Universum, a world thought chief in employer branding, has launched the Taiwan findings of its annual international expertise survey that tracks the profession aspirations and preferences of Taiwan’s younger expertise and measures the extent of employer attractiveness of organizations out there.
On this 12 months’s survey, Universum has collected responses from over 5,000 college college students from 36 universities from November 2022 to Could 2023. And the research reveals that the banking trade has overtaken monetary providers & expertise as enterprise college students’ most most well-liked trade. Whereas the pc software program and expertise sector stays the best choice for engineering college students, the analysis reveals a notable rising curiosity (+26%) of their desire to work in IT and engineering consulting.
The research additional reveals that younger expertise are drawn in the direction of established employers with international operations based exterior of Taiwan. Regardless of the sturdy curiosity in working for established organizations, the report signifies a rising desire amongst college students to work for a start-up (2023: 30%, 2022: 17%).
Versatile working circumstances and work-life steadiness outweigh safe employment
The 2023 research reveals {that a} “pleasant work atmosphere” is Taiwan college students’ high desire, in comparison with the earlier two consecutive years the place they’ve ranked “excessive future earnings” as their primary employer desire. Rising significance was famous within the “versatile working circumstances”, which rose from ninth to third place and “encouraging work-life steadiness”, which elevated by 2 locations to 4th place. In the meantime, there was a big drop within the desire for “safe employment”. It has shifted all the way down to the thirteenth place this 12 months from the third place in 2022.
When it comes to curiosity in distant work alternatives, the findings point out that extra college students are involved in distant work (74% in 2023 in comparison with 70% in 2022) however they’ve additionally expressed their growing considerations a few distant work setup.
Mike Parsons, Managing Director of APAC for Universum, stated “The research reveals that younger Taiwanese expertise getting into the workforce are interested in employers who supply sturdy ‘high quality of life’ advantages, equivalent to encouraging work-life steadiness and providing office flexibility, in addition to different softer elements of the employment expertise, such because the friendliness of the working atmosphere. This stuff can typically be difficult for expertise to measure earlier than they be a part of an organization, which is why it’s so necessary for employers to speak nicely about themselves by way of their employer branding and different expertise outreach.
With competitors for high expertise in Taiwan turning into extra intense, it’s crucial that employers sharpen their expertise attraction and employer branding and do what they’ll to extend their enchantment to achieve a aggressive benefit. It’s not okay for employers to depart expertise attraction to job adverts and recruiters alone. Knowledge like this helps employers refine their messaging, lead with probably the most compelling narratives, and stand out in a noise area.”
College students’ wage expectations dropped for the primary time since 2020
In 2023, the annual wage expectations from college students have dipped by 4% from 689 805 TWD to 661 869 TWD. This reversed the development set since 2020’s survey, which noticed a gradual improve within the anticipated annual wage of Taiwan’s younger expertise within the double-digit vary (2020 to 2021: 15%, 2021 to 2022: 21%). Amongst enterprise/commerce and engineering/IT college students, college students within the latter group have the best expectation on wage with a median annual remuneration of 836 315 TWD. Nevertheless, the analysis additionally reveals they’ve lowered their expectation in comparison with 2022 by 4%, and that is the primary time since 2020 they’ve decreased their anticipated salaries.
Different highlights within the survey present the gender pay hole between feminine and male college students has decreased from 36% to 30% with anticipated salaries of males at 825 463 TWD every year and girls at 577 038 TWD every year.
Supreme Employer Rankings
This 12 months, engineering/ IT college students voted the next as their most tasty employers:
- TSMC (Taiwan Semiconductor Manufacturing Firm)
- Apple
- Microsoft
- ASML
For enterprise/ commerce college students, they chose the next as their most tasty employers:
- Apple
- Microsoft
- Dcard
- Amazon
About Universum
Universum is a data-driven employer branding company. Based in Stockholm, we at the moment are energetic in over 60 nations, with key hubs in Zürich, Paris, Berlin, London, New York, Singapore and Shanghai. The Universum Expertise Survey, carried out in over 60 markets worldwide, surveyed a couple of million college students and professionals about their preferences amongst potential employers, their profession concepts, and communication preferences. Leveraging this, we offer our shoppers with the analysis, technique, and artistic options they should compete extra successfully for expertise.
Excited about our knowledge?
Do you want to higher perceive your model picture, viewers and opponents?
Yearly Universum surveys over 1 million college students and professionals worldwide to establish the model picture standing of probably the most engaging employers. Our Analytics options provide the insights it’s essential win the conflict for expertise.
